Seton Hall University Libraries have recently acquired a license for Passport, Euromonitor International’s global market research database. Passport provides strategic analysis of industries, countries, and consumers and companies. It offers integrated access to internationally comparable statistics, full-text market reports and real time news analysis from industry and country experts.
Passport allows students to:
- Use Passport’s global, regional and national statistics to measure market performance, recognize category growth potential, assess new country markets and identify new consumer segments
- Understand the competitive landscape, evaluate competitor strategies, review issues driving change and consider future outlook scenarios
- Recognize the impact and implications of events making the news
With Passport, students are able to put classroom theory into practice and create reports with real-world relevance for projects such as:
- Scenario planning
- Risk assessment
- Market entry studies
- Product and brand strategy
- Competitor intelligence
- Industry benchmarking
- Route to market strategy
- Marketing and advertising strategy
- Export strategy
- Consumer segmentation and customer profiles
- Consumer insight
- SWOT analysis
- Mergers & acquisitions evaluation
- Investment due diligence
- Forecasting
You can find out about this database, as well as other business and economics databases, by visiting out Business & Economics Research Guide.