New database: Passport–Euromonitor International’s global market research database!

euromonitorSeton Hall University Libraries have recently acquired a license for Passport, Euromonitor International’s global market research database.  Passport provides strategic analysis of industries, countries, and consumers and companies. It offers integrated access to internationally comparable statistics, full-text market reports and real time news analysis from industry and country experts.

Passport allows students to:

  • Use Passport’s global, regional and national statistics to measure market performance, recognize category growth potential, assess new country markets and identify new consumer segments
  • Understand the competitive landscape, evaluate competitor strategies, review issues driving change and consider future outlook scenarios
  • Recognize the impact and implications of events making the news

With Passport, students are able to put classroom theory into practice and create reports with real-world relevance for projects such as:

  • Scenario planning
  • Risk assessment
  • Market entry studies
  • Product and brand strategy
  • Competitor intelligence
  • Industry benchmarking
  • Route to market strategy
  • Marketing and advertising strategy
  • Export strategy
  • Consumer segmentation and customer profiles
  • Consumer insight
  • SWOT analysis
  • Mergers & acquisitions evaluation
  • Investment due diligence
  • Forecasting

You can find out about this database, as well as other business and economics databases, by visiting out Business & Economics Research Guide.

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