21 Percent Say Taylor Swift’s Presence Influencing Decision to Watch, Number Rises to 41% for 18-34 Year-Olds
Nearly ¾ Pay More Attention to Super Bowl Commercials, More than Half Plan to Discuss on Social Media
Sports Betting on Super Bowl Slightly Down
SOUTH ORANGE, N.J. February 7, 2024 – Super Bowl LVIII could be the most-watched in the game’s history with 72 percent of Americans saying they will tune in to the sports and entertainment extravaganza. That number is up six points from 66 percent in 2023, nine points from 63 percent in 2022 and 14 points from 58 percent in 2021.
On which device, if at all, will you be watching the 2024 Super Bowl this year?
| General
Population 2024 |
General
Population 2023 |
General
Population 2022 |
General
Population 2021 |
|
| TV only | 52% | 47% | 46% | 46% |
| Non-TV device(s) | 6% | 7% | 8% | 4% |
| Both | 14% | 12% | 9% | 8% |
| Not applicable | 28% | 34% | 37% | 42% |
Asked if they thought the presence of Taylor Swift had anything to do with their decision or the decision of anyone in their household to watch the big game, 21 percent of Americans said yes. Among the vaunted 18-34 year-old demographic that number almost doubled to 41 percent.
“From a marketing perspective, the NFL and its advertisers couldn’t do any better,” said marketing Professor Daniel Ladik, chief methodologist for the poll. “The viewership for this game is on a seemingly inexorable march toward more viewers, and this year Taylor Swift may be playing the role of drum major – at least for 18-34 year olds, a market that almost everyone covets.”
Will you or anyone in your household’s decision to watch the game be influenced by Taylor Swift’s attendance at the game?
| N=1,523
|
General
Pop |
Female | Male | 18 -34 | 35 -54 | 55+ | NFL Fan | Non
NFL Fan |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 21% | 19% | 23% | 41% | 18% | 7% | 28% | 10% | 28% | 9% | 35% | 25% |
| No | 72% | 73% | 70% | 51% | 73% | 87% | 68% | 77% | 68% | 78% | 62% | 71% |
| DK/NO | 7% | 8% | 7% | 8% | 9% | 6% | 4% | 13% | 4% | 13% | 3% | 4% |
Chiefs or 49ers?
More Americans say they will be rooting for the Kansas City Chiefs (28% general population – 38% of NFL fans – 36% of sports Fans – 39% of avid fans) than the San Francisco 49ers (23% general population – 31% of NFL fans – 31% of sports Fans – 35% of avid fans). Swift is well known to be a strong supporter of the Chiefs.
These were among the findings of a Seton Hall Sports Poll conducted last month among 1,509 adults across the country. The poll featured a national representative sample from YouGov weighted on U.S. Census Bureau figures for gender, age, ethnicity, education, income and geography and has a margin of error of +/- 3 percent.
Game, Halftime or Commercials?
Slightly less than half of those watching say they look forward most to the game itself at 49 percent. The halftime show and commercials combine as favorites for 46 percent (halftime 25 percent, commercials 21) and the remaining 5 percent of those who will be watching say they do not know or hold no opinion.
Which part of the Super Bowl broadcast do you look forward to the most, the game, the halftime show, or the commercials?
| N=1,101
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Game | 49% | 58% | 16% | 57% | 16% | 63% | 55% |
| Halftime show | 25% | 22% | 36% | 21% | 38% | 19% | 22% |
| Commercials | 21% | 17% | 35% | 17% | 34% | 13% | 19% |
| Don’t know/No opinion | 5% | 3% | 13% | 5% | 12% | 5% | 4% |
Is Halftime too Long? How About Entertainment Extravaganzas for Other Sports?
Given that 25 percent say they most look forward to the big game’s halftime, perhaps unsurprisingly only 29 percent say the Super Bowl halftime is too long (it is 10 minutes longer than the usual NFL halftime length), while 49 percent say it is not too long. In fact, satisfaction with the Super Bowl half time show is so high that 35 percent of the general population and 44 percent of sports fans think that other sports should add major entertainment extravaganzas to their championship games.
“The NFL has leveraged their sport well into the realm of popular entertainment,” said Professor Charles Grantham, Director of the Center for Sport Management within Seton Hall’s Stillman School of Business, which sponsors the Poll. “The Super Bowl is a cultural spectacle that approaches an unofficial public holiday that actually spurs the economy after the post-Christmas lull. Although logistically challenging, other leagues may wish to begin likewise leveraging their championships.”
Do you think the Super Bowl halftime is too long?
| N=1,523
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 29% | 36% | 18% | 36% | 17% | 42% | 33% |
| No | 49% | 56% | 39% | 54% | 41% | 50% | 56% |
| Don’t know/No opinion | 22% | 8% | 43% | 10% | 42% | 8% | 11% |
Do you think other sports should add major entertainment extravaganzas to their championship games?
| N=1,523
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 35% | 48% | 17% | 44% | 10% | 54% | 40% |
| No | 36% | 34% | 40% | 38% | 34% | 33% | 40% |
| Don’t know/No opinion | 29% | 18% | 43% | 18% | 46% | 13% | 20% |
How Will You Watch? Second Screen Viewing Rises Again
TV still reigns as the device of choice for Americans, with 52 percent of those queried saying it will be their only means of viewing. The interesting trend, however, is the rise of what is known as second-screen viewing, with 14 percent saying they will do so. Only 8 percent said they would use a second screen in 2021, 9 percent in 2022 and 12 percent in 2023.
For 2024, if we look only at those Americans who say they will be watching the game, 19 percent (nearly one in five) say they will be viewing a second screen.
“With Super Bowl advertising costs of roughly $7 million per 30 seconds, the second screen opens additional opportunities for both content and advertising – at entry price points that are more approachable,” said Ladik. “From 8 percent of Americans in 2021 to 14 percent this year marks an increase of 75 percent in just four years. That’s significant. Then consider that that equates to nearly one in five viewers of the game – and that’s extraordinary.”
On which device, if at all, will you be watching the 2024 Super Bowl this year?
| N=1,523
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| TV only | 52% | 67% | 30% | 65% | 32% | 64% | 64% |
| Non-TV device(s) | 6% | 9% | 4% | 8% | 3% | 9% | 8% |
| Both | 14% | 20% | 5% | 18% | 5% | 23% | 18% |
| Not applicable | 28% | 4% | 61% | 9% | 60% | 4% | 10% |
| General
Population 2024 |
General
Population 2023 |
General
Population 2022 |
General
Population 2021 |
|
| TV only | 52% | 47% | 46% | 46% |
| Non-TV device(s) | 6% | 7% | 8% | 4% |
| Both | 14% | 12% | 9% | 8% |
| Not applicable | 28% | 34% | 37% | 42% |
Nearly 3/4 Pay More Attention to Super Bowl Commercials, More than Half to Discuss on Social Media
One might ask why companies would be willing to pay $7 million for a 30 second commercial during the Super Bowl and the following numbers may provide some answers:
- 21 percent of those who say they’ll be watching the Super Bowl said the commercials are what they most look forward to.
B. A whopping 73 percent say they pay more attention to commercials during the Super Bowl.
C. 53 percent say they are likely to discuss or comment on social media about the best and worst commercials. - 32 percent say they are more likely after watching an “entertaining commercial” to buy a product advertised or watch a program promoted during the Super Bowl.
I pay more attention to the commercials during the Super Bowl compared to commercials on other TV shows.
| N=1,101
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Agree | 73% | 75% | 69% | 74% | 70% | 78% | 73% |
| Neither agree nor disagree | 18% | 16% | 22% | 17% | 20% | 14% | 18% |
| Disagree | 9% | 9% | 9% | 9% | 10% | 8% | 9% |
Compared to non-Super Bowl commercials, I am more likely to buy a product advertised or watch a program promoted during the Super Bowl since I watched a more entertaining commercial.
| N=1,101
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Agree | 32% | 26% | 25% | 36% | 18% | 44% | 32% |
| Neither agree nor disagree | 35% | 34% | 38% | 33% | 43% | 29% | 35% |
| Disagree | 33% | 40% | 37% | 31% | 39% | 27% | 33% |
I am likely to discuss and/or comment on the best and worst Super Bowl commercials on social media.
| N=1,101
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Agree | 53% | 69% | 70% | 56% | 40% | 64% | 54% |
| Neither agree nor disagree | 23% | 22% | 13% | 22% | 28% | 19% | 23% |
| Disagree | 24% | 9% | 17% | 22% | 32% | 17% | 23% |
Sports Betting on the Big Game Slightly Down
Although in 2024 there are more states in America in which it is legal to place a bet on a sporting event, the number of respondents who said they will place a wager on the game is slightly down this year. In 2024, of those who will be watching the game 27 percent said they will bet. That number was 29 percent in 2023 and just 22 percent in 2022. As for informal betting – office pool boxes or squares – it is also down slightly to 31 percent of those who will be watching. The number was 34 percent in 2023 and 28 percent in 2022. Note, this does not reflect spending amounts, merely the number of those who say they will be watching and betting on the game.
Thinking about your plans for the Super Bowl… Will you be participating in a friend/family member’s informal Super Bowl betting pool? (i.e., boxes or squares)
| N=1,523
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes, I will | 23% | 36% | 4% | 34% | 5% | 51% | 26% |
| No, I will not | 65% | 55% | 79% | 57% | 79% | 40% | 64% |
| Don’t know/No opinion | 12% | 9% | 17% | 9% | 16% | 9% | 10% |
| General
Population 2024 |
General
Population 2023 |
General
Population 2022 |
|
| Yes, I will | 31% | 34% | 28% |
| No, I will not | 60% | 56% | 61% |
| Don’t know/No opinion | 9% | 10% | 11% |
Note: these numbers represent only those who will watch the Super Bowl
Thinking about your plans for the Super Bowl… Will you be placing a bet or wager? (e.g., betting on the outcome of the game, on the winning team, etc.)
| N=1,523
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes, I will | 20% | 30% | 4% | 30% | 4% | 46% | 22% |
| No, I will not | 71% | 62% | 85% | 62% | 86% | 47% | 69% |
| Don’t know/No opinion | 9% | 8% | 11% | 8% | 10% | 7% | 9% |
| General
Population 2024 |
General
Population 2023 |
General
Population 2022 |
|
| Yes, I will | 27% | 29% | 22% |
| No, I will not | 66% | 63% | 67% |
| Don’t know/No opinion | 7% | 8% | 11% |
Note: these numbers represent only those who will watch the Super Bowl
# # #
Questions, breakdowns and additional charts may be found below; an online version of this release may be found at https://blogs.shu.edu/sportspoll/
ABOUT THE POLL
The Seton Hall Sports Poll, conducted regularly since 2006, is performed by the Sharkey Institute within the Stillman School of Business. This poll was conducted online by YouGov Plc. using a national representative sample weighted according to gender, age, ethnicity, education, income and geography, based on U.S. Census Bureau figures. Respondents were selected from YouGov’s opt-in panel to be representative of all U.S residents. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls. The Seton Hall Sports Poll has been chosen for inclusion in iPoll by Cornell’s Roper Center for Public Opinion Research and its findings have been published everywhere from USA Today, ESPN, The New York Times, Washington Post, AP, and Reuters to CNBC, NPR, Yahoo Finance, Fox News and many points in between.
Media: Michael Ricciardelli, Associate Director of Media Relations, Seton Hall University
michael.ricciardelli@shu.edu, 908-447-3034; Marty Appel, AppelPR@gmail.com
This SHSP was conducted February 1st through February 5th and includes responses from 1,523 US adults with a margin of error of +/- 3.0%. The sample mirrors the US Census percentages on age, gender, income, education, ethnicity, and region.
Q1. Which of the following statements best describes you
| N=1,523
|
General
Population |
NFL
Fan |
Non-NFL Fan |
| I am an avid sports fan | 19% | 31% | 3% |
| I am a sports fan | 43% | 60% | 19% |
| I am not a sports fan | 38% | 9% | 78% |
*Note: Presented in each table, Avid + Casual = total sports fandom in the data. Some tables break out the Avid and Casual segments.
Q2. What is your level of interest in the National Football League (NFL)?
| N=1,523
|
General
Population |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| This is one of my TOP interests | 27% | 42% | 1% | 69% | 31% |
| Somewhat interested | 32% | 43% | 14% | 25% | 51% |
| Not very interested | 15% | 9% | 25% | 2% | 12% |
| Not interested at all | 26% | 5% | 60% | 4% | 6% |
In recent years, NFL football games have been slowly migrating to streaming services including a playoff game this year only available on Peacock.
Q3a. Did you watch the Kansas City Chiefs play the Miami Dolphins on Peacock?
| N=1,523
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 28% | 45% | 4% | 42% | 5% | 63% | 33% |
| No | 68% | 53% | 90% | 56% | 88% | 35% | 65% |
| Don’t know/No opinion | 4% | 2% | 6% | 2% | 7% | 2% | 2% |
Q3b. Did you have a subscription to Peacock before the game was announced to be on the streaming service?
| N=435
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 47% | 69% | 59% | 49% | 15% | 58% | 42% |
| No | 50% | 30% | 35% | 48% | 76% | 41% | 54% |
| Don’t know/No opinion | 3% | 1% | 6% | 3% | 9% | 1% | 4% |
Q3c. Did you subscribe to Peacock because the game was only offered via the streaming service?
| N=435
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 47% | 48% | 32% | 49% | 15% | 58% | 42% |
| No | 50% | 49% | 59% | 48% | 76% | 41% | 54% |
| Don’t know/No opinion | 3% | 3% | 9% | 3% | 9% | 1% | 4% |
Q4a. Do you believe you will keep your Peacock subscription for more than 3 months?
| N=435
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 69% | 71% | 41% | 72% | 39% | 75% | 69% |
| No | 21% | 20% | 41% | 19% | 43% | 20% | 19% |
| Don’t know/No opinion | 10% | 9% | 17% | 9% | 18% | 5% | 12% |
Q4b. I did not watch because the game was too difficult to find.
| N=1,025
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 18% | 33% | 7% | 29% | 8% | 36% | 27% |
| No | 66% | 54% | 76% | 58% | 74% | 55% | 59% |
| Don’t know/No opinion | 15% | 13% | 18% | 13% | 18% | 8% | 14% |
Q4c. I did not watch because I did not want to pay for a streaming service.
| N=1,025
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 38% | 56% | 23% | 52% | 24% | 60% | 50% |
| No | 52% | 38% | 64% | 42% | 64% | 32% | 44% |
| Don’t know/No opinion | 9% | 5% | 13% | 6% | 13% | 7% | 6% |
Q5a. I did not watch because I am opposed to the NFL forcing me to pay for this game.
| N=1,025
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 30% | 47% | 17% | 44% | 17% | 58% | 40% |
| No | 56% | 44% | 66% | 47% | 65% | 35% | 50% |
| Don’t know/No opinion | 13% | 9% | 17% | 9% | 18% | 7% | 10% |
The NFL and other major sports events will broadcast more games via streaming services.
Q5b. Will you watch future events including playoff games on streaming services?
| N=1,523
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 35% | 53% | 8% | 52% | 6% | 63% | 47% |
| No | 47% | 29% | 72% | 31% | 73% | 23% | 34% |
| Don’t know/No opinion | 19% | 18% | 20% | 17% | 21% | 15% | 18% |
The 2024 NFL Super Bowl will be played on February 11th
Q6. At the 2024 Super Bowl I am rooting for _______ to win:
| N=1,523
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| The Kansas City Chiefs | 28% | 38% | 14% | 36% | 14% | 40% | 35% |
| The San Francisco 49ers | 23% | 31% | 11% | 31% | 11% | 35% | 29% |
| Neither team – I just want a great game to watch | 22% | 26% | 17% | 25% | 17% | 20% | 27% |
| Don’t know/No opinion | 27% | 5% | 58% | 8% | 58% | 5% | 9% |
Q6a. Will you or anyone in your household’s decision to watch the game be influenced by Taylor Swift’s attendance at the game?
| N=1,523
|
General
Pop |
Female | Male | 18 -34 | 35 -54 | 55+ | NFL Fan | Non
NFL Fan |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 21% | 19% | 23% | 41% | 18% | 7% | 28% | 10% | 28% | 9% | 35% | 25% |
| No | 72% | 73% | 70% | 51% | 73% | 87% | 68% | 77% | 68% | 78% | 62% | 71% |
| DK/NO | 7% | 8% | 7% | 8% | 9% | 6% | 4% | 13% | 4% | 13% | 3% | 4% |
Q7. On which device, if at all, will you be watching the 2024 Super Bowl this year? Please select the option that best applies.
| N=1,523
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| TV only | 52% | 67% | 30% | 65% | 32% | 64% | 64% |
| Non-TV device(s) | 6% | 9% | 4% | 8% | 3% | 9% | 8% |
| Both | 14% | 20% | 5% | 18% | 5% | 23% | 18% |
| Not applicable | 28% | 4% | 61% | 9% | 60% | 4% | 10% |
- TV only
- Non-TV device(s) only (e.g., smartphone, laptop, tablet, etc.)
- Both TV and non-TV device(s)
- Not applicable – I will not be watching the Super Bowl
| General
Population 2024 |
General
Population 2023 |
General
Population 2022 |
General
Population 2021 |
|
| TV only | 52% | 47% | 46% | 46% |
| Non-TV device(s) | 6% | 7% | 8% | 4% |
| Both | 14% | 12% | 9% | 8% |
| Not applicable | 28% | 34% | 37% | 42% |
Q8a. Will you be gathering with other people that live outside of your home (i.e., with people that are not roommates/cohabitants, etc.,) to watch the upcoming Super Bowl?
| N=1,101
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes, I will | 43% | 47% | 31% | 46% | 30% | 57% | 42% |
| No, I will not | 44% | 41% | 55% | 41% | 56% | 33% | 45% |
| Don’t know/No opinion | 13% | 12% | 14% | 13% | 14% | 10% | 13% |
Q8b. In addition to watching the Super Bowl, are you likely to follow and/or engage on social media during the event?
| N=1,101
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 45% | 50% | 27% | 50% | 26% | 57% | 47% |
| No | 46% | 41% | 61% | 41% | 62% | 37% | 43% |
| Don’t know/No opinion | 9% | 9% | 12% | 9% | 12% | 6% | 10% |
Q9. Which part of the Super Bowl broadcast do you look forward to the most, the game, the halftime show, or the commercials?
| N=1,101
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Game | 49% | 58% | 16% | 57% | 16% | 63% | 55% |
| Halftime show | 25% | 22% | 36% | 21% | 38% | 19% | 22% |
| Commercials | 21% | 17% | 35% | 17% | 34% | 13% | 19% |
| Don’t know/No opinion | 5% | 3% | 13% | 5% | 12% | 5% | 4% |
A Super Bowl halftime lasts around 25 minutes in total, which is 10 minutes more than the usual NFL halftime length.
Q10a. Do you think the Super Bowl halftime is too long?
| N=1,523
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 29% | 36% | 18% | 36% | 17% | 42% | 33% |
| No | 49% | 56% | 39% | 54% | 41% | 50% | 56% |
| Don’t know/No opinion | 22% | 8% | 43% | 10% | 42% | 8% | 11% |
Q10b. Do you think the Super Bowl halftime is too short?
| N=1,523
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 14% | 19% | 7% | 18% | 7% | 22% | 17% |
| No | 62% | 72% | 47% | 70% | 47% | 70% | 70% |
| Don’t know/No opinion | 24% | 9% | 46% | 12% | 46% | 8% | 13% |
Q10c. Do you think other sports should add major entertainment extravaganzas to their championship games?
| N=1,523
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 35% | 48% | 17% | 44% | 10% | 54% | 40% |
| No | 36% | 34% | 40% | 38% | 34% | 33% | 40% |
| Don’t know/No opinion | 29% | 18% | 43% | 18% | 46% | 13% | 20% |
Thinking about the upcoming 2024 Super Bowl, to what extent do you agree or disagree with the following statements?
Q11a. I pay more attention to the commercials during the Super Bowl compared to commercials on other TV shows.
| N=1,101
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Agree | 73% | 75% | 69% | 74% | 70% | 78% | 73% |
| Neither agree nor disagree | 18% | 16% | 22% | 17% | 20% | 14% | 18% |
| Disagree | 9% | 9% | 9% | 9% | 10% | 8% | 9% |
Q11b. Compared to non-Super Bowl commercials, I am more likely to buy a product advertised or watch a program promoted during the Super Bowl since I watched a more entertaining commercial.
| N=1,101
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Agree | 32% | 26% | 25% | 36% | 18% | 44% | 32% |
| Neither agree nor disagree | 35% | 34% | 38% | 33% | 43% | 29% | 35% |
| Disagree | 33% | 40% | 37% | 31% | 39% | 27% | 33% |
Q11c. I am likely to discuss and/or comment on the best and worst Super Bowl commercials on social media.
| N=1,101
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Agree | 53% | 69% | 70% | 56% | 40% | 64% | 54% |
| Neither agree nor disagree | 23% | 22% | 13% | 22% | 28% | 19% | 23% |
| Disagree | 24% | 9% | 17% | 22% | 32% | 17% | 23% |
Q12a. Thinking about your plans for the Super Bowl… Will you be participating in a friend/family member’s informal Super Bowl betting pool? (i.e., boxes or squares)
| N=1,523
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes, I will | 23% | 36% | 4% | 34% | 5% | 51% | 26% |
| No, I will not | 65% | 55% | 79% | 57% | 79% | 40% | 64% |
| Don’t know/No opinion | 12% | 9% | 17% | 9% | 16% | 9% | 10% |
| General
Population 2024 |
General
Population 2023 |
General
Population 2022 |
|
| Yes, I will | 31% | 34% | 28% |
| No, I will not | 60% | 56% | 61% |
| Don’t know/No opinion | 9% | 10% | 11% |
Q12b. Thinking about your plans for the Super Bowl… Will you be placing a bet or wager? (e.g., betting on the outcome of the game, on the winning team, etc.)
| N=1,523
|
General
Population |
NFL Fan | Non NFL Fan | Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes, I will | 20% | 30% | 4% | 30% | 4% | 46% | 22% |
| No, I will not | 71% | 62% | 85% | 62% | 86% | 47% | 69% |
| Don’t know/No opinion | 9% | 8% | 11% | 8% | 10% | 7% | 9% |
| General
Population 2024 |
General
Population 2023 |
General
Population 2022 |
|
| Yes, I will | 27% | 29% | 22% |
| No, I will not | 66% | 63% | 67% |
| Don’t know/No opinion | 7% | 8% | 11% |