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Public Divided on Whether Fantasy Sports Commercials Should Run During Televised Games; Governor Christie’s ‘Really?’ Comment on Debate May Have Rung True

South Orange, NJ, October 29, 2015 — Despite ongoing investigations by the Justice Department and the FBI into whether daily sports fantasy games are a form of gambling, the American public is divided on whether commercials for those sites should be appearing in televised sports events.

A Seton Hall Sports Poll conducted this week (Oct. 26-28) among 820 random adults across the country by landline and cellphone, found that 41% felt they should be able to advertise and 39% felt they should not. (20% said they did not know.)

The poll has a margin of error of 3.5%, making the result a statistical dead heat.

“The ads from DraftKings and FanDuel are ubiquitous,” noted Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute. “They are definitely a new and impactful part of the sports landscape. It happened, seemingly, overnight. But there is certainly no hard push-back by viewers about running these ads.

“It seems to harken what {N.J.} Governor {Chris} Christie said in the debate last night about playing fantasy sports as an issue – ‘really?’”

Only 4% of respondents said they participated in a baseball fantasy game.

The Poll also asked if sponsors who promote products (such as fantasy sports), in an environment where its athletes are forbidden to participate (college athletes may not gamble), should not be allowed to advertise on any college sports. By 59% to 34%, respondents said they should not. A similar margin – 56%-36% – felt that beer advertising should not appear on college sports telecasts.   (It currently does). The Poll also noted that the NCAA has said the ads will not run during their college basketball tournaments, and 47% felt that was a good decision, versus only 30% saying it was a bad decision. (23% did not know).

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