Category Archives: Advertising

Cord Cutting Can Wait – 98 Percent Watched Super Bowl on TV; Public Says Brady ‘Best Ever’

South Orange, NJ, February 9, 2017 – An era of cord-cutting may loom in the future, but for now, traditional television viewing of the Super Bowl has a firm grasp on the American public. According to a Seton Hall Sports Poll conducted this week in the days after the game, a whopping 98% watched on TV, with only a combined 1% – barely – watching on phone, tablet or computer.

The poll was conducted February 6-8 among 661 adults across the country on both landlines and cellphones, with a margin of error of 3.9 %.

“It’s the biggest event of the year in America, and people want to watch it on their biggest and most reliable device,” noted Rick Gentile, director of the poll, which is sponsored by The Sharkey Institute.

Meanwhile, asked if Tom Brady is the greatest quarterback in NFL history, 63% of those who identified as sports fans agreed with only 19% disagreeing. Of those who said they were NFL fans, 51% agreed, and 21% disagreed. Among the general population, 39% agreed, with only 21% disagreeing.

“These are remarkably high numbers, given the controversies surrounding him – a large dislike for the New England Patriots, his suspension over ‘deflategate’ and his support of a controversial President,” said Gentile.

In the excitement following the first overtime in Super Bowl history and the fifth Super Bowl win for the Patriots, 44% found the game the most compelling of recent championships, with Game 7 of the World Series registering 26% and the college football championship (Alabama-Clemson) at 11%.

“For the World Series to be named by one out of four Americans, three months after it ended and in the days after a thrilling Super Bowl is great news for baseball,” added Gentile.

Asked if they saw any commercials during the game that made them want to purchase the advertised product, 83% said no, and 12% yes.

“People generally don’t acknowledge that commercials influence their buying,” noted Rick Gentile, director of the poll, which is sponsored by The Sharkey Institute.  “Of course, their purchasing habits show the opposite – advertising drives sales. And 12% of the viewing public is a very large number. Advertisers should be pleased.”

7% said they enjoyed the commercials the most, but 13% named the halftime show and 72% said “the game” when asked what they enjoyed the most.

A commercial for GNC, the vitamin chain which sells substances banned by the NFL, was not shown. Asked whether GNC should have been allowed to advertise in the game, given that the banned products were not mentioned, 50% said yes they should have been allowed, with 23% saying no.

10% acknowledged wagering on the game (either through a bet, a pool or a fantasy league) and 84% said they had no wager on the game. 15% said they would have bet if wagering was legal.

A podcast in which Seth Everett interview Rick Gentile can be heard at https://t.co/bqIjtpjD64

 

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:

This poll was conducted by telephone February 6-8 among 661 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.4 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Marty Appel Public Relations, AppelPR@gmail.com;
Michael Ricciardelli, Associate Director of Media Relations, Seton Hall University,
michael.ricciardelli@shu.edu

 

The results:

  1. Did you watch the Super Bowl game on Sunday?
  2. Yes 72%
  3. No 28

(IF NO SKIP TO QUESTION 6)

 

  1. Where did you watch the game? (Don’t read options)
  2. At home 75
  3. At a friend’s house 17
  4. In a bar or restaurant 5
  5. Somewhere else  3

 

  1. What was the primary device you used to watch the game, a TV, phone, tablet or computer?
  2. TV 98
  3. Phone 0
  4. Tablet 0
  5. Computer 1
  6. Other 1

 

  1. Which did you enjoy more, the game, the halftime or the commercials?
  2. Game 72
  3. Halftime 13
  4. Commercials 7
  5. Don’t Know 7

 

  1. Did you see any commercials during the broadcast that made you want to purchase the product advertised?
  2. Yes 12
  3. No 83
  4. Don’t know 5

 

  1. Did you place a bet on the outcome of the game, participate in a pool, engage in fantasy play or not wager any money on the game?
  2. Bet  5
  3. Pool 4
  4. Fantasy 1
  5. No Wager 84
  6. Don’t Know/No Ans. 7

 

  1. If sports gambling was legal in your state would you have placed a bet on the game?
  2. Yes 15
  3. No 79
  4. Don’t know 6

 

  1. Tom Brady is being called the greatest quarterback in NFL history after winning his 5th Super

Bowl. Do you agree, disagree or are you not sure?

  1. Agree 39
  2. Disagree 21
  3. Not Sure 35
  4. Don’t Know 5

 

 

 

 

 

 

  1. GNC, a maker of dietary supplements, was forced by the NFL to withdraw its commercial from the Super Bowl because it makes some products that NFL players are banned from taking. No mention of the banned products occurred in the commercial. Do you think GNC should have been allowed to advertise in the game given that the banned products were not mentioned?
  2. Yes 50
  3. No 23
  4. Don’t know 27

 

  1. Which event did you think was more compelling, the Super Bowl, the college football championship or the 7th game of the World Series?
  2. Super Bowl 44
  3. College championships 11
  4. World Series 26
  5. Don’t Know 19

 

  1. How closely would you say you follow sports, very closely, closely, not closely or not at all?
  2. Very closely 19
  3. Closely 33
  4. Not closely 33
  5. Not at all 16

 

  1. Do you consider yourself a fan of NFL football?
  2. Yes 56
  3. No 40
  4. Don’t know 5

 

 

National Anthem Protest a ‘Turn Off’ for NFL Fans; Nearly 20% Watch Games on Mobile Devices or Computers

Stillman/Sharkey Logo

National Anthem Protest is a ‘Turn Off’ for NFL Fans, Cited as the Leading Cause for Viewership Falloff

*****

Nearly 20% Occasionally Watch Games on Mobile Devices or Computers

South Orange, NJ, November 21, 2016 – In a year of declining television viewership for NFL games, 23% of Americans say they are watching fewer games, and a quarter of them attribute it to the protests during the playing of the national anthem.

These were the findings of the latest Seton Hall Sports Poll, conducted last week among 913 randomly called adult Americans, on both landlines and cellphones. The poll has a margin of error of +/- 3.3%.

Of those watching fewer games, the fall off was attributed to:

Protests during the national anthem   25%

Too many commercial interruptions    10%

Match-ups aren’t as good                       10%

Too many games on TV                             8%

More interest in the election                    3%

Other (or don’t know)                               44%

“The anthem protest still seems to resonate most loudly but there clearly are a number of issues negatively affecting viewership,” said Rick Gentile, director of the poll, which is sponsored by The Sharkey Institute.  “We saw last week that the best remedy is great match ups and great games”

As for San Francisco quarterback Colin Kaepernick, who began the protests, 50% disapprove of his not choosing to vote in this month’s election, with only 14% approving. Among African-Americans, only 30% voiced disapproval, compared to 58% of white respondents.

Nearly 20% Occasionally Watch Games on Mobile Devices or Computers

watch-live-sports-shspThe poll also tracked viewing habits of fans – of all sports – and found that 22% watched less live sports on TV than in the past; 13% are watching more, and 60% about the same.

Specifically, 17% said they sometimes watched on a computer; 19% said they sometimes watched on a mobile device (like a phone or a tablet), and 83% said they watched on a traditional television set.

As an area of growth, viewing on a mobile device has the greatest increase. Of those watching on a mobile device, 28% are watching more, 15% less, and 55% about the same. Of those watching on a computer, 25% are watching more, 23% less, and 50% about the same. Of those responding “yes” to television sets, 16% are watching more, 20% less, and 63% about the same.

“Television remains by far the biggest aggregator for sports fans,” said Gentile. “But nearly 20% of fans do some of their viewing in other ways. We will regularly be tracking these trends.”

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:

This poll was conducted by telephone November 14-16 among 913 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.4 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Media: Marty Appel Public Relations, AppelPR@gmail.com;
Seton Hall Associate Director of Media Relations, Michael Ricciardelli, michael.ricciardelli@shu.edu;
Office Phone: 973-378-9845
Cell Phone: 862-520-9639

 

The results:

 

  1. Do you find yourself watching more NFL games, fewer NFL games or about the same amount of NFL games?
  2. More 10
  3. Fewer 23
  4. About the same 58
  5. Don’t know 9

(IF “FEWER” ASK THE FOLLOWING QUESTION. IF MORE OR SAME SKIP NEXT

QUESTION)

 

  1. Why have you watched fewer NFL games? Please pick your main reason from the following.
  2. Match-ups aren’t as good 10
  3. Too many games on TV 8
  4. More interested in the election 3
  5. Too many commercial interruptions 10
  6. The protests during the national anthem 25
  7. Other 37
  8. Don’t know  7

 

  1. Colin Kaepernick, the NFL player who sparked the national anthem protests, refused to vote in the recent Presidential Election, also in protest. Do you approve, disapprove or have no opinion about this decision?
  2. Approve 14
  3. Disapprove 50
  4. No Opinion 36

 

  1. Do you watch more live sports on TV than in the past, less live sports on TV or about the same amount as in the past?
  2. More 13
  3. Less                                     22
  4. About the same 60
  5. Don’t know 5

 

  1. How do you watch live sports? On television?
  2. Yes 83
  3. No 17

 

  1. On a mobile device (tablet or phone)?
  2. Yes 19
  3. No 81

 

  1. On a computer?
  2. Yes 17
  3. No 83

 

  1. How closely would you say you follow sports, very closely, closely, not closely or not at all?
  2. Very closely 18
  3. Closely 30
  4. Not closely 35
  5. Not at all 18

 

Sports Poll Cited by Media Across the Country

Sports PollThe Seton Hall Sports Poll was cited by media across the country, including Forbes, ESPN, USA Today, CNBC, The New York Times, Sports Illustrated, CBS, ABC, MSN, Breitbart, NY Daily News, Yahoo Sports, The Sporting News, UK’s Daily Mail, Star Ledger, Miami Herald, Arizona Republic, San Francisco Chronicle and radio stations all throughout the land. In addition, Benjamin Watson, an NFL player for the Baltimore Ravens, cited to the poll in an article he wrote on SportsBlog.

On ESPN, in addition to a print piece written by sports business analyst Darren Rovell, the Poll’s results were featured on the TV shows “First Take” and “Outside the Lines.”

Sports PollThe most recent Sports Poll asked the public questions on the declining viewership of NFL games, the potential for “rigging” various sporting events and the presidential election, and what they thought about “locker room talk.”

Media highlights include:

USA Today, Poll: About 50% of Americans Believe Sports, Presidential Election Could Be Rigged

Forbes, “Will Fans Tune Back In To The NFL After The Presidential Election?” 

CBS, “Poll: NFL Ratings Down Due To National Anthem Protests”

CNBC, “There Are a Lot of Reasons for the NFL’s Ratings Slide”

ESPN, “Anthem Protests Part of Problem with NFL Ratings”

New York Times, “TV Viewership Falls in N.F.L. and Premier League: A Blip, or Something Worse?”

The Sporting News, “Is Donald Trump Right about Colin Kaepernick and NFL TV Ratings?”

Miami Herald, “NFL’s declining TV ratings a needed slap in face for sport that has itself to blame”

Yahoo Sports, “NFL Viewership is Down, but not for Some of the Reasons you Might Think”

Breitbart, “Miami Dolphins Kneeler Doesn’t Think NFL Ratings Dip Connected to Anthem Protest”

Breitbart, “Fans Agree: NFL Ratings Fall Due to Anti-American National Anthem Protests”

San Francisco Chronicle, “Twitter Woes; Anthem Protests and Assorted Backlashes” 

Legal Sports Report, “Poll: Nearly Half of Americans Think Sporting Events can Be Rigged”

ABC, “Poll Finds Anthem Protests Hurting NFL Ratings”

NY Daily News, “NFL’s declining ratings could be due to these three factors: poll”

Sports Illustrated, “About 50% of Americans Believe Sports could Be Rigged”

The Arizona Republic, “California conservatives to observe polling stations” 

Daily Mail, “National anthem protests have caused NFL ratings to drop by 12 per cent”

SportsBlog (article from Benjamin Watson, NFL player, Baltimore Ravens), “More than just National Anthem Protests for NFL Players, Teams”

MSN, “Poll: About 50% of Americans believe sports, presidential election could be rigged”

Star Ledger, “People Think Presidential Election, Sports Games could be Rigged, Poll Finds”

NJ 101.5 “Rigged?!? About half of Americans thinks pretty much EVERYTHING might be fixed”

Lebron Is Still King When Endorsement Matters, According to Seton Hall Sports Poll

Stillman/Sharkey LogoLEBRON IS STILL KING WHEN ENDORSEMENT MATTERS, ACCORDING TO SETON HALL SPORTS POLL

James Has Edge Over Curry Among Consumers

Retired Manning, Somewhat Deflated Brady Top Football Endorsers

South Orange, NJ, September 27, 2016 — LeBron James is more likely than Steph Curry to influence a purchasing decision by American consumers according to a national poll conducted last week by the Seton Hall Sports Poll.

The poll was conducted this week among 875 adults on both landlines and cellphones across the nation. (There is a margin of error of +/- 3.4%).

When asked which player is more likely “to sway your purchase decision on something he endorses”, 26% selected James and 19% selected Curry, with 40% choosing neither, and 16% declaring “don’t know.”

“Curry got enormous attention last year, but James did win the championship, and he’s been on the scene a lot longer” said Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute. “We will be watching to see if this turns over the next season.”

When confronted with marquee names from the NFL, and asked if their endorsement would sway a purchase decision, the retired Peyton Manning scored highest among those listed, with 31% saying “yes” to his name. Tom Brady, currently serving a four-game suspension for “Deflategate,” ranked second with 21%. Others listed were Aaron Rodgers (17%), Cam Newton (16%), JJ Watt (15%) and Odell Beckham Jr. (13%).

Manning was the only player where women rated him as high as men; they were much less impressed by the others. Manning in fact had 32% “yes” among women, 31% among men. Brady was 19% yes among women, 23% among men. Rogers received only 9% “yes” from women, 25% “yes” from men.

Advertisers will likely note that younger people are more likely to be swayed by an endorsement. It was most apparent among those giving the answer “neither,” with 26% of 18-29 years old saying “neither” while 40% of those 30-44, 43% of those 45-60 and 46% of those over 60 did.

Rick Gentile was interviewed by Seth Everett for a podcast on the poll’s findings. https://itunes.apple.com/us/podcast/seton-hall-sports-poll/id1053266467?mt=2#episodeGuid=http%3A%2F%2Fwww.blogtalkradio.com%2Fsetonhallsportspoll%2F2016%2F09%2F23%2Fseason-2-september-2016-colin-kaepernick-national-anthem-controvery

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:

This poll was conducted by telephone September 19-21 among 875 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.4 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Media: Marty Appel Public Relations (212) 245-1772, AppelPR@gmail.com; Rick Gentile (917) 881-9489.

The results:

1. Which basketball player is more likely to sway your purchase decision on something he endorses, Steph Curry or LeBron James?

Curry 19
James 26
Neither 40
Don’t know 16

2. I am going to read you the names of some current and former NFL players. Tell me if their endorsement would sway your purchase decision:

Cam Newton
Yes 16
No 64
Don’t know 20

Peyton Manning
Yes 31
No 56
Don’t know 13

Tom Brady
Yes 21
No 65
Don’t know 15

Aaron Rodgers
Yes 17
No 61
Don’t know 22

JJ Watt
Yes 15
No 62
Don’t know 23

Odell Beckham, Jr.
Yes 13
No 65
Don’t know 22

New Poll: By over 2 to 1, USA Believes NFL not Honest in Recent Years on Subject of Head Injuries

BY OVER 2 TO 1, USA BELIEVES NFL HAS NOT BEEN HONEST IN RECENT YEARS ON THE SUBJECT OF HEAD INJURIES

29% VIEW LEAGUE LESS FAVORABLY

*******

   Both men and women agree –

73% Say Women’s soccer team pay should equal men’s

South Orange, NJ, April 15, 2016 — By more than a 2 to 1 margin, the nation believes theNational Football League has not been honest in recent years on the subject of head injuries, according to a Seton Hall Sports Poll conducted this week. While 26% believe the league has been honest, 58% feels it has not been. 16% said they did not know.

The poll was conducted among 730 adults on both landlines and cellphones across the nation. (There is a margin of error of +/- 3.7%).

29% – nearly a third – now view the NFL less favorably, with 56% saying the matter has had no effect on their feelings about the league. (7% see it more favorably).

“Even though an overwhelming margin feels the league has been less than honest on this issue, the NFL continues to enjoy great popularity, with a majority of the respondents still saying it has no effect on how they view the league,” said Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute. “But the 29% who view the league less favorably is a substantial number.”

51% feel the NFL is not doing enough to protect its players from concussions and head injuries (vs. 35% who feel they do), and 54% feel they do not do enough for retired players who suffer from brain injuries (vs. 22% who feel they do). These “not doing enough” numbers are up 10% for both active and retired players since the question was last asked, in October 2014, by the Poll.

49% feel the sudden retirement of the New York Jets lineman D’Brickashaw Ferguson will raise awareness of the subject of head injuries.   And a whopping 80% feel that greater precautions should be taken by high school and college programs to limit concussions.

When asked “If your son wanted to play football…..” only 21% said they would enthusiastically encourage it, 56% said they would cautiously allow it, and 18% said they would absolutely forbid it. Among men, it was 30% (encourage), 49% (allow), 18% (forbid), while among women, it was 13% (encourage), 62% (allow), and 19% (forbid).

MEN SUPPORT EQUAL PAY FOR WOMEN’S SOCCER PLAYERS
ALMOST AS MUCH AS WOMEN DO, AND BOTH OVERWHELMINGLY SO

While a national dialogue on the matter of equal pay for women plays out on the Presidential campaign trail, on the matter of members of the US Women’s Soccer team (World Cup champions), receiving comparable pay to members of the Men’s team, 73% indicated they should receive the same pay, with an additional 11% saying they should receive more. Only 8% said they should receive less, as they currently do. Men strongly support equal pay, with 69% of them approving, while 76% of women concur.

NBA WANTS TO RAISE MINIMUM AGE FROM 19 TO 20 – MAJORITY AGREES

With the NBA Commissioner saying he would like to raise the minimum age to draft players from 19 to 20, this effectively meant college players would have to complete two years, not one. 55% of respondents agreed with the two years of college plan, with only 13% supporting one year. The Poll asked this question in March, 2014, at which time 54% supported two years, and 19% supported one and done.

SALARIES FOR COLLEGE ATHLETES? 24% SAY THEY WOULD LOSE INTEREST

The Poll asked if interest would change if college athletes were compensated, and 64% said their interest would remain the same, with 24% saying it would decrease and only 11% saying it would increase.

COLLEGE HOCKEY GROWTH? 44% EXPRESS INTEREST

Asked if they would be be interested in seeing a further growth of hockey on the college level, 44% indicated they would be either somewhat interested (28%) or very interested (16%), with 51% saying they were not interested in that.

ENDORSEMENTS BY PGA GOLFERS AN INFLUENCE?

Asked how likely they would be to buy a product endorsed by some leading PGA professionals, Phil Mickelson’s 24% “likely” rated highest among the five players listed, with Tiger Woods receiving 21%, Rory McIlroy 19%, Jordan Spieth 17% and Master’s winner Danny Willett 9%. The “not likely” tally came in at 62% for Woods, 61% for Willett, 56% for Spieth, 55% for Mickelson and 54% for McIlroy. Mickelson also scored highest (46%) among those identifying themselves as fans or players of golf (38.5% of all polled).

Buying Products Endorsed by Golf Stars

 

Results           Likely      Unlikely         Golf Fans Likely       Golf Fans Unlikely

 

Mickelson       24%            55                         46                                40

Woods             21               62                         35                                52

McIlroy            19                54                        38                                44

Spieth              17               55                         35                                47

Willett              9                  61                         17                                58
Rick Gentile will be interviewed by Seth Everett for a podcast on the poll’s findings. Links will follow upon completion.

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:

This poll was conducted by telephone April 11-13 among 730 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.7 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

The results

  1. An NFL Executive Vice President has suggested that there is a link between football and severe brain injury. Do you think the league has been honest about this link in dealing with the subject of head injuries for the past few years?

Yes 26

No 58

Don’t know 16

 

Has the league’s handling of the controversy concerning brain injuries made you feel more favorable to the NFL, less favorable to the NFL or has it not affected your view of the league?

More favorable 7

Less favorable 29

No effect 56

Don’t know 8

 

  1. Do you think the NFL is doing enough to protect its players from concussions and head injuries?

Yes 35

No 51

Don’t know 15

 

  1. Do you think the NFL has done enough for retired players who suffer from brain injuries after sustaining concussions during their playing days?

Yes 22

No 54

Don’t know 24

 

  1. NY Jets offensive lineman D’Brickashaw Ferguson just announced his retirement after never missing a game for his entire 10-year career. He had stated that he was troubled by the NFL’s downplaying the long-term effects of concussions.

Do you think his retirement will raise awareness of the subject of head injuries or not have any effect on awareness?

Raise awareness 49

Have no effect 36

Don’t know 15

 

  1. Do you think greater precautions should be taken by high school and college football organizations to limit the number of concussions by student/athletes, or is enough being done?

Greater precautions 80

Enough being done 13

Don’t know 8

 

If your son wanted to play football would you enthusiastically encourage it, cautiously allow it or absolutely forbid it?

Enthusiastically encourage 21

Cautiously allow    56

Absolutely forbid 18

Don’t know      6

  1. The Commissioner of the NBA has said he wants to raise the minimum age for eligibility to the NBA draft from 19 to 20. In effect, this means players would have to finish two years of college before becoming eligible instead of one year as it is now. Do you think they should leave the rule as it is now at one year, change to two years, or have no limits for when a player can be drafted?

One year 13

Two years 55

No limits 19

Don’t know 11

 

If collegiate athletes begin to receive salaries would your interest in following college athletics increase, decrease or remain the same?

Increase 11

Decrease 24

Remain the same 64

 

  1. Collegiate hockey has seen more participation recently. How interested would you be in seeing further growth of hockey on the collegiate level, very interested, somewhat interested or not at all interested?

Very interested 16

Somewhat interested 28

Not interested 51

Don’t know 6

 

Members of the US Women’s Soccer team have filed suit against USA Soccer because despite winning the Women’s World Cup they received about one quarter of what the men, who finished 15th, received. Do you think the women should receive more than the men, the same as the men or less than the men?

More 11

Same 73

Less 8

Don’t know 9

 

  1. Do you either play golf, follow golf or watch golf broadcasts?

Yes 39

No 57

Don’t know 4

 

  1. How likely would you be to buy a product endorsed by the following players:

 

Jordan Spieth

Likely 17

Not likely 56

Don’t know 27

 

Rory McIlroy

Likely 19

Not likely 54

Don’t know 28

 

Phil Mickelson

Likely 24

Not likely 55

Don’t know 22

 

Danny Willett

Likely 9

Not likely 61

Don’t know 30

 

Tiger Woods

Likely 21

Not likely 62

Don’t know 17

 

14. How closely would you say you follow sports, very closely, closely, not closely or not at all?

Very closely 19

Closely 41

Not closely 28

Not at all 13

Nearly A Quarter of U.S. Says They Are More Likely To Buy A Product Endorsed By An Athlete Involved in Prominent Sporting Events

South Orange, NJ, March 28, 2016 — Nearly a quarter of the US population is more likely to buy a product endorsed by an athlete involved in a prominent sporting event, according to the latest Seton Hall Sports Poll, conducted last week.

“People don’t consciously respond to what influences them by advertising, so this is a large number,” said Rick Gentile, director of the poll, which is sponsored by The Sharkey Institute.

22% of the 681 adults responding (by both landline and cellphone, across all states), acknowledged that the athlete endorsement matters, and while 71% said “no,” advertisers have long known that many people say no and mean yes. Indeed, the use of celebrity athletes as endorsers goes back to the 19th century, when Cap Anson, Al Spalding, Mike “King” Kelly and John L. Sullivan had their images appear on advertising.  (The poll’s margin of error is +/- 3.8%).

TRUMP IS PREFERRED ‘COACH’ OF A COLLEGE BASKETBALL TEAM

The poll playfully asked who among the Presidential contenders would have the best chance of leading a basketball team to a Final Four berth, and for this, Donald Trump’s 27% led the field, with Bernie Sanders garnering 17%, and Hillary Clinton 16%.  Trump had a wide advantage among male respondents (33%, with Clinton getting 11%) but among women they were virtually the same (he: 21%, she: 20%). The Trump support was consistent among all age groups, and there was little difference between people who closely follow sports or who don’t at all.

“Some of Trump’s campaign themes fit into the competitiveness of sports,” said Gentile, noting his fondness for declaring winners and losers.

The Final Four is the sports event most anticipated by the public at this time, with 39% citing it, with 29% citing baseball’s Opening Day, and 14% the Masters golf tournament.

And when asked which they are following more closely, only 20% cited the NCAA tournament, while 68% named either the Republican (44%) or Democratic (24%) primaries as most closely followed.

And despite all the talk of “filling out a bracket,” only 9% of the public says they are participating in polls involving money for this year’s NCAA tournament.

STATES SHOULD DECIDE WHETHER SPORTS BETTING SHOULD BE LEGAL

On questions of legalized sports gambling, the public overwhelming felt it should be decided at the state level (68% vs. 21% federally regulated), and 63% felt that betting on sports should be legal (vs. 29% opposed).

Rick Gentile was interviewed by Seth Everett for a podcast on the poll’s findings.  To stream : http://tobtr.com/8578675

To download : https://itunes.apple.com/us/podcast/seton-hall-sports-poll/id1053266467?mt=2#episodeGuid=http%3A%2F%2Fwww.blogtalkradio.com%2Fsetonhallsportspoll%2F2016%2F03%2F27%2Fmarch-2016–sports-betting-presidential-candidates-march-madness

To Embed on a site or blog: http://percolate.blogtalkradio.com/offsiteplayer?hostId=929705&episodeId=8578675

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:

This poll was conducted by telephone March 21-23 among 681 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.6 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

The results

1.  Which would you say you are following more closely, the NCAA Men’s Basketball Tournament, the Republican Presidential primaries or the Democratic Presidential primaries?

            1. NCAA Tournament                                    20%

            2. Republican primaries                      44

            3. Democratic primaries                      24

            4. Don’t know                                                12

2. Whom do you think make better role models, the student/athletes competing in the tournament, the coaches of the tournament or the politicians running for president?

            1. Student/athletes                              37

            2. Coaches                                           29

            3. Politicians                                       21

            4. Don’t know                                                13

3.  Which Presidential contender do you think would have the best chance of leading a basketball team to the Final Four, Hillary Clinton, Donald Trump, Bernie Sanders, Ted Cruz or John Kasich?

            1. Clinton                                            16

            2. Trump                                             27

            3. Sanders                                           17

            4. Cruz                                                 11

            5. Kasich                                             14

            6. None                                               16

4.  Which coach of a number one seed in this year’s tournament do you think would make the best President, Kansas’ Bill Self, North Carolina’s Roy Williams, Virginia’s Tony Bennett or Oregon’s Dana Altman?

            1. Bill Self                                             9

            2. Roy Williams                                  19

            3. Tony Bennett                                 14

            4. Dana Altman                                   11

            5. Don’t know                                       47

5.  Are you participating in pools involving money for this year’s tournament?

            1. Yes                                                    9

            2. No                                                   91

6.  Do you think the publishing of point spreads encourages gambling in the tournament?

            1. Yes                                                  49

            2. No                                                   32

            3. Don’t know                                    20

7.  Do you think states should be free to decide whether to legalize betting on sporting events or should sports betting be regulated by the federal government?

            1. States decide                                   68

            2. Federally regulated                         21

            3. Don’t know                                       11

8.  Do you think sports betting should be legal?

            1. Yes                                                  63

            2. No                                                   29

            3. Don’t know                                      8

9.  Which upcoming sporting event are you most looking forward to, baseball’s opening day, college basketball’s Final Four or golf’s Masters Tournament?

            1. Opening Day                                  29

            2. Final Four                                       39

            3. The Masters                                   14

            4. Don’t Know                                     18

10. Collegiate athletes are not allowed to endorse products.  Do you think this is fair?

            1. Yes                                                  50

            2. No                                                   42

            3. Don’t know                                      9

11. Are you more likely to buy a product if it is endorsed by an athlete involved in a prominent sporting event?

            1. Yes                                                  22

            2. No                                                   71

            3. Don’t know                                      7

12. How closely do you follow sports, very closely, closely, not closely, or not at all?

            1. Very closely                                    18

            2. Closely                                            35

            3. Not closely                                     34

            4. Not at all                                         14

Seton Hall Sports Poll in Media Across the Country

Seton Hall’s latest Sports Poll gauged public opinion on star athlete approval ratings, ticket purchasing, PED use, the most admired sports accomplishments and the most anticipated sporting events.

The poll and its findings were featured by media outlets across the country, including Forbes, the NY Daily News, ESPN’s “SportsCenter,” the San Francisco Chronicle and the Star Ledger/NJ.com as well as a number of sports radio talk shows, including KKFN in Denver, NBC Sports Radio, 104.5 The Zone in Nashville, and 790 The Ticket in Miami.

In addition, ESPN’s Sports Business reporter, Darren Rovell, a Twitter follower of @HallSportsPoll, issued a number of tweets about poll findings to his million plus followers.

Media highlights include:

Forbes, “Poll Shows Rehashed Sexual Assault Story On Peyton Manning Has Zero Impact On His Favorability”

NY Daily News, “Seton Hall Sports Poll: Fans dig Manning despite renewed focus on sex-harassment charges”

San Francisco Chronicle, “Stephen Curry’s approval, disapproval ratings”

Star Ledger/NJ.com, “Is Peyton Manning still beloved despite allegations? Poll indicates …”

NBC Sports Radio, The Scott Seidenberg Show, “Steph Curry approval rating vs. Lebron and Kobe”

ESPN SportsCenter, “Steph Curry popularity vs. LeBron”

ESPN’s Darren Rovell, to 1.15 million followers on Twitter

Read more about the most recent Sports Poll »

Manning’s Public Approval Unscathed by Recent Accusations; Curry Still Well Behind LeBron, Kobe, in Approval Poll

Pizzi’s 7 Marathons-7 Continents-7 Days Draws Near-Super Bowl Attention

South Orange, NJ, February 25, 2016 — Despite recent accusations hurled at Peyton Manning over PED use (by Al Jazeera) and his behavior in college, his approval ratings remain high among the American public and seemingly not influenced by the negative publicity at all.

The Seton Hall Sports Poll asked 762 adults across the country (using landlines and cellphones), for approval or disapproval on a number of star athletes this week. Manning had a 68% approval rating, with only 3% disapproving of him. This is consistent with previous Seton Hall Sports Polls — in fact, his highest approval (or favorable) rating yet. (The poll has a margin of error of +/- 3.6%).

Date  Polled         Feb 2016         Oct 2013*        Sept 2012*      Nov 2011*

Approve                      68                  64                           62                    65

Disapprove                   3                    4                             3                      4

* Earlier polls asked “favorable/unfavorable”

And while basketball fans have become enamored with Steph Curry, his approval rating still trails established veterans LeBron James and the retiring Kobe Bryant. Curry had a 40% approval rating (with a remarkable 1% disapprove), while James had a 53% (9% disapprove) and Bryant a 51% approval (with 11% disapproving).

After James left Cleveland for Miami with a press announcement that was not well received, his approval was 40%, his disapproval 16%. (Seton Hall Sports Poll, November, 2010).

“It seems right to say that he has recovered from that PR blip of six years ago,” noted Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute.

Other athletes in the poll included boxer Manny Pacquaio (28% to 15%), Cam Newton (37% vs. 11%), and Patrick Kane (16% vs 3%).

Summary of all:

            Athlete            Approve          Disapprove      No Opinion

Manning            68                      3                        29

Newton              37                    11                        52

Bryant                 51                    11                        38

Curry                   40                       1                        59

Pacquaio             28                     15                        57

James                   53                        9                        39

Kane                     16                        3                        81

Most Admired Sports Accomplishment

Manning’s Super Bowl victory also led the results in a question of which recent accomplishment was most admired, but his 37% was not that far ahead of a strong 31% for runner Becca Pizzi, who completed seven marathons on seven continents in seven days. Bryant’s All-Star farewell had 14% and Denny Hamlin’s Daytona 500 victory had 7%. (Among women, Pizzi’s accomplishment was a virtual dead heat with Manning’s Super Bowl win, with 34% to Manning’s 33%).

PED Use Ban
New York Mets relief pitcher Jenrry Mejia recently became the first Major Leaguer banned for life after testing positive for a banned substance for the third time. 47% felt the punishment was right, and only 7% considered it too harsh. 32% thought it should have been banishment after one or two failed tests.

Ticket Purchasing
Respondents were also asked about their ticket buying habits for sports events. 43% said they bought sports tickets online, with only 18% saying “the box office.” 19% said they got them from friends. Ticketmaster outpolled StubHub 55% to 26% as the go-to choice, but when asked if they would likely go to a site with a relationship to the team, 56% said yes.

Looking Forward to…
Asked what event they are most looking forward to, respondents gave a slight nod to the NCAA basketball tournament with 30% to the start of baseball season at 28%. The NBA playoffs drew 17%. Among African-Americans, the result was heavily in favor of the NBA (48%), with the NCAA at 27% and MLB at 13%).

Rick Gentile will do a Podcast on this poll with Seth Everett. To stream, : http://www.blogtalkradio.com/setonhallsportspoll. To download: https://itunes.apple.com/us/podcast/seton-hall-sports-poll/id1053266467?mt=2

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:
This poll was conducted by telephone February 22-24 among 762 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.6 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Media: Marty Appel Public Relations, AppelPR@gmail.com.

The results

  1. Which athlete’s recent accomplishment do you most admire: Peyton Manning’s second Super Bowl win; Denny Hamlin’s victory driving in the Daytona 500; Kobe Bryant appearing in his 18th and last NBA All-Star game or Becca Pizzi completing 7 marathons on 7 continents in 7 days?

Manning 37%

Hamlin 7

Bryant 14

Pizzi 31

Other 12

 

  1. Which event are you most looking forward to, the major league baseball season, the NBA playoffs or the NCAA Basketball Tournament?

Baseball 28

NBA 17

NCAA 30

Don’t know 25

  1. Recently Jenrry Mejia, a relief pitcher for the New York Mets, was suspended for life by Major League Baseball for testing positive for a banned substance for the third time. Do you think banishment after testing positive three times is too harsh, just right, should be after 2 times, or should a player be banished after the first positive test?

Too harsh 7

Just right 47

Should be after 2 times 16

Should be after first time 16

Don’t know 14

 

  1. How many sports events would you say you’ve attended in the past year?

None 32

Fewer than 5 34

Between 5 and 10             17

More than 10 17

(IF NONE SKIP NEXT 3 QUESTIONS)

  1. When you are looking for tickets, where do you get them: box office, friends, on line, or another way?

Box office 18

Friends 19

On line 43

Other 12

Don’t know 9

(IF OTHER THAN “ON LINE” SKIP NEXT 2 QUESTIONS)

  1. Which on line service do you use to acquire tickets, Ticketmaster, StubHub, Vivid Seats, Ticket City, Ticket Exchange or some other?

Ticketmaster 55

StubHub 26

Vivid Seats 2

Ticket City 2

Ticket Exchange 2

Other 14

  1. If your favorite team had a relationship with one of the online ticket retailers, would you be

more likely to go to them first?

  1. Yes 56
    No 27
    Don’t know 17

Now I’m going to ask you your opinion of several prominent sports figures. Please tell me whether you approve, disapprove or have no opinion of the following people:

  1. Peyton Manning

Approve 68

Disapprove 3

No opinion 29

  1. Cam Newton

Approve 37

Disapprove 11

No opinion 52

  1. Kobe Bryant

Approve 51

Disapprove 11

Don’t know 38

  1. Steph Curry

Approve 40

Disapprove 1

Don’t know 59

  1. Manny Pacquaio

Approve 28

Disapprove 15

Don’t know 57

  1. LeBron James

Approve 53

Disapprove 9

Don’t know 39

  1. Patrick Kane

Approve 16

Disapprove 3

Don’t know 81

  1. How closely do you follow sports, very closely, closely, not closely or not at all?

Very closely 18

Closely 38

Not closely 30

Not at all 14

Super Bowl 50 Advertising, are you Paying Attention?

Cocacola-5cents-1900According to the most recent Seton Hall Sports Poll, a whopping 68% of all Americans plan on watching Super Bowl 50.
That’s roughly 218 million people, not counting the international numbers.
Why?
Well, because it’s the Super Bowl.

But given a choice of reasons, “I’m a football fan” and/or a “fan of one of the teams playing” account for only 59% of all Americans who plan on watching.

And, sponsors take note, a full 10% of those who said they would be watching say they will do so because they are “interested in seeing the commercials.” And 18% because “it’s a big event.” That’s 28% (approximately 61 million people) who will be watching and are not doing so primarily to watch football. They are watching to be entertained.

We also know that 55% of everyone watching (118 million people) say they’ll watch the Super Bowl commercials closer than they normally watch commercials. Because, well, Super Bowl commercials have come to be a part of the entertainment.

But here’s the kicker, as Darren Rovell of ESPN notes:

And this, of course, is right in line with the numbers we polled in the Fall when a resounding 44% said they paid attention to sponsor signs in stadiums; but an overwhelming majority said that it made no difference:

Rovell is right. That’s just way too low a number to be possible for all the money spent. But remember, these numbers reflect what people think and what they say, not how they behave or what they ultimately do.

As for the ROI on dollars spent on advertising to over 200 million people, many of whom are watching for the express purpose of being entertained by your ad? This article in Ad Sense breaks it down, and the number of repeat advertisers speaks volumes– as does the number of new advertisers launching a product campaign.

And ultimately, it’s about brand awareness. You may not run out to buy that product on Monday, but you (and close to 220 million other people) will be aware of it. And that’s a first and crucial step in product marketing.

Seton Hall Sports Poll, January 2016, Super Bowl and Politics

WHEN SUPER BOWL INTERSECTS POLITICAL SEASON, WHAT’S THE MOST COMPETITIVE CONTEST OUT THERE?
And Which Candidate Would You Want Coaching Your Team?

South Orange, NJ, January 28, 2016 — With the Super Bowl coming right as the presidential primary season “kicks off,” Americans said they were following the presidential contests by more than a 2-to-1 margin over football, with 60% choosing the political contests, and 24% the Super Bowl. 53% say the political races will be the most competitive, compared to 37% naming the Super Bowl. (By party, 35% name the Republican race, 18% the Democratic race).

The responses came in the latest Seton Hall Sports Poll, which polled 771 Americans (by landline and cellphone across the nation) this week. The margin of error is 3.6%.

Blending sports and politics, Donald Trump was the choice of 32% when the Poll asked “which candidate would you like to have coach your favorite team?” Hillary Clinton, Ted Cruz and Bernie Sanders each received 15%. (Interestingly, among African-American respondents, a third named Clinton, about double any other candidate on the list).

The reasons for watching the Super Bowl are of course, varied. 40% said it was best explained because they were football fans, with 19% saying they were a fan of one of the participating teams, 18% saying it was a “big event,” and 10% interested in the commercials. Only 2% said it was primarily because they had a bet on the game, although in another question, 13% said they participated in wagering on the game.

SUPER BOWL COMMERCIALS AND THEIR IMPACT

Regarding commercials, 52% acknowledge that they watch Super Bowl commercials more closely than in other TV shows, with 39% saying “about the same.” 88% said seeing a product advertised in the Super Bowl would make no difference in their buying habits, and the remainder is split.

“This news reinforces the prices charged for Super Bowl ads,” noted Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute. “88% may say it doesn’t influence them, but when 52% say they pay more attention to ads during the game than in other TV shows– that’s a powerful number for advertisers to focus on.”

THE MANNING/ AL JAZEERA REPORT

Peyton Manning, whose name emerged recently as having been sent human growth hormones (the report was on Al Jazeera and was recanted by the source), was the subject of a question on whether that report changed opinions about him. (During the polling period, the NFL announced it would investigate the charges). A significant 11% said they thought “less favorably” of him, and 76% said it had no effect. 3% said they felt more favorably towards him.

PETE ROSE AND THE HALL OF FAME

Pete Rose, who will be inducted in the Cincinnati Reds Hall of Fame this year, was the subject of two questions, the first asking whether that was appropriate – to which 47% said yes, 33% no. The second asked if he should be eligible to be elected to the Hall of Fame in Cooperstown, to which 56% said yes, 28% no.

DOMESTIC VIOLENCE AND PLAYER SUSPENSIONS

A question was also asked whether a player being investigated for domestic violence offenses off the field should be suspended by his sport or allowed to play. 48% said the player should be suspended, and 39% said the player should be allowed to play. Broken down by gender men said allowed to play by 49%-43% over suspended. Among women, it was 52% suspended, 30% allowed to play.

For a fully produced podcast in which Seth Everett interviews Rick Gentile tonight, you may stream the podcast :  http://www.blogtalkradio.com/setonhallsportspoll/2016/01/29/january-2016–super-bowl-pete-rose-hall-of-fame

To download : https://itunes.apple.com/us/podcast/seton-hall-sports-poll/id1053266467?mt=2

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:

This poll was conducted by telephone January 25-27 among 771 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.6 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Media: Marty Appel Public Relations, AppelPR@gmail.com; or michael.ricciardelli@shu.edu

The results

 

  1. Do you plan to watch the Super Bowl on Feb. 7?

Yes 68%

No 29

Don’t know 4

(IF NO SKIP TO QUESTION 3)

2. Which of the following best explains why you’ll be watching the Super Bowl?

I’m a fan of one of the teams 19

I’m interested in seeing the commercials 10

I’m a football fan 40

It’s a big event 18

I have a bet on the game 2

Other 9

Don’t know 3

 

3. In the next two weeks will you pay more attention to news about the upcoming Super Bowl or the presidential contests?

News about Super Bowl 24

Presidential contests 60

Don’t know 16

 

  1. Which do you think will be most competitive, the Republican presidential race, the Democratic presidential race or the Super Bowl?

Republican race                                      35

Democratic race                                     18

Super Bowl                                              37

Don’t know                                              10

 

  1. Of the following presidential candidates which would you like to have coach your favorite team, Donald Trump, Hillary Clinton, Bernie Sanders or Ted Cruz?

Trump                                                      32

Clinton                                                      15

Sanders                                                    15

Cruz                                                          15

Other                                                        10

Don’t know                                              13

 

  1. Do you tend to watch commercials in the Super Bowl more closely,

less closely or about the same as in other TV shows?

More closely                                            52

Less closely                                                9

About the same                                      39

 

 

  1. Would you be more likely to buy a product advertised on the Super Bowl, less likely or does it make no difference?

More likely                                               7

Less likely                                                 5

No difference                                        88

 

  1. Do you participate in any pools or wagering on the Super Bowl?

Yes                                                            13

No                                                             82

Prefer not to say                                       5

 

  1. Has the recent news concerning the risk of permanent injury to football players made you more interested, less interested or has it had no affect on your interest in the Super Bowl?

More interested                                      14

Less interested                                          9

No affect                                                   73

Don’t know                                                 5

 

10. A report last month by the news service Al Jazeera claimed that Peyton Manning and other sports stars were sent human growth hormones in 2011 by an anti-aging clinic despite the fact that it was recanted by the source. Did this story make you think more favorably of Manning, less favorably or did it have no effect on your opinion of him?

More favorably                                         3

Less favorably                                         11

No effect                                                  76

Don’t know                                                9

 

  1. Switching to baseball now, it was announced Pete Rose will be inducted into the Cincinnati Reds Hall of Fame and have his number retired by the team. Do you think this is appropriate considering his ban for life by Major League Baseball for betting on games while active?

Yes                                                            47

No                                                             33

Don’t know                                              20

 

  1. Do you think Pete Rose should be eligible to be elected to baseball’s Hall of Fame in Cooperstown?

Yes                                                            56

No                                                             28

Don’t know                                              16

 

  1. The New York Yankees traded for a player who is being investigated by Major League Baseball for a domestic violence incident although he was not charged with a crime by authorities. Do you think players should be allowed to continue to play while being investigated for violent offenses or should they be suspended pending the results of the investigation?

Allowed to play                                       39

Suspended                                               48

Don’t know                                              13

  1. How closely do you follow sports, very closely, closely, not closely or not at all?

Very closely                                             18

Closely                                                      41

Not closely                                               27

Not at all                                                   14

 

 

 

 

 

 

Poll Results Featured in NY Daily News, NJ.com, The Record, Legal Sports Report and USC/USA Today Sports, ‘Fields of Green’

https://commons.wikimedia.org/wiki/File%3AManual_typewriter_2008.jpg

The Seton Hall Sports Poll’s results were featured in the NY Daily News, NJ.com, The Record, Legal Sports Report and Fields of Green, an online partnership between USA TODAY Sports Media Group and the USC Sports Business Institute

A discussion about the poll results can be heard on Seth Everett’s “Sports with Friends.”

The Daily News and NJ.com focused on the finding that following the Paris attacks that included terrorist activity outside the Stade de France during a major soccer match, 73% of Americans say they are very or somewhat concerned about attending a sporting event in a large venue.

Daily News, “Seton Hall Sports Poll: Paris terror has raised concerns about stadium safety in U.S.

NJ.com: “Paris attacks have Americans fearing safety at sporting events, poll says

The Record and Legal Sports Report wrote about the findings regarding Daily Fantasy Sports.

The Record: “U.S. public seeing DFS as gambling moreso than game of skill, per Seton Hall poll

Legal Sports Report: “Poll: Half Think Daily Fantasy Sports Should Be Legal; Half Also Think DFS Is Gambling

Fields of Green focused on the public perception of stadium sponsorship included in the Poll’s last results.

Fields of Green: “Fans say they aren’t affected by team sponsorship deals

You can hear Seth Everett and Rick Gentile discuss these and other findings on the podcast, here.

The Impact of Corporate Sports Sponsorship

A recent Seton Hall Sports poll found, as Darren Rovell of ESPN noted, that

Some of the responses to this finding were interesting, to say the least; a couple wondered if this news would “finally” lead to less corporate spending for sponsorships — a decluttering of stadiums.

I believe Rovell’s take is closer to the truth — that the number saying sports sponsorship did have an impact was too low for the money spent by sponsors.

And, importantly, it should be noted that the poll gauged what people said, not what they do.

Among marketing people, that 44% admitted that they paid attention was cause for major celebration; and perhaps, that 85% believe themselves to be unaffected by the ads was cause for even greater celebration– as advertising works best that way, just under the radar.

But what do sponsors get from these placements and affiliations?

I’ll leave that analysis to the able hands of Seton Hall, Stillman School of Business, Professor Kurt W. Rotthoff, a co-author of “Influences on Sponsorship Deals in NASCAR: Indirect Evidence from Time on Camera,” which was published in Applied Economics and looks at sponsorship value and influence. This passage below deals with sponsorship and stock price, as good a place to start as any.

Rotthoff writes:

Although the measurement of sponsorship effectiveness if notoriously difficult (for a description of the difficulty see Breuer and Rumpf 2012), the marketing literature, as well as the economics and finance literature, have all attempted to measure the overall benefit and effectiveness of corporate sponsorship dollars. In the finance literature, event studies have found a positive relation between athletic sponsorship and stock prices. Cornwell, Pruitt, and Clark (2005) find that sponsorship in the National Basketball Association (NBA), Major League Baseball (MLB), the National Hockey League (NHL), and the Professional Golfers Association (PGA) all increased the stock prices of the sponsoring firms. Pruitt, Cornwell, and Clark (2004) also find that announcement of sponsorship of a NASCAR team increases the sponsoring company’s stock price. Mahar, Paul, and Stone (2005) find that NASCAR sponsors that sell directly to end consumers have a positive relationship between winning and sponsors stock price; however, this does not hold for firms that market to businesses. Durr, Eaton, and Broker (2009) find that a portfolio of corporations that sponsor NASCAR teams consistently outperforms the risk-adjusted returns of the S&P 500.

They claim that NASCAR sponsorship sends a signal of a firm’s financial health. Other event studies have also found a relationship between athlete image and stock prices. For instance during the Tiger Woods scandal in 2009, his sports-related sponsors’ stock value decreased by over four percent and the stock prices of his top five sponsors fell by two to three percent (Knittel and Stango 2010).

Seton Hall Sports Poll Update

Seth Everett gives the latest Seton Hall SportsPoll update: MLB’s World Series vs. NFL; interesting result for sports stadium billboard sponsorship and perceived effect (1 minute, 27 seconds).

‘Deflategate’ Equals Deflated Popularity for those Involved

The aftershock of the prolonged debate over “Deflategate,” which resulted in Tom Brady’s suspension over deflated footballs being overturned in judicial proceedings, has crushed the popularity of those involved.

-Commissioner Roger Goodell, who had rebounded from a 12% favorable rating a year ago after his Ray Rice decision to 24% at the conclusion of the Super Bowl, fell back down to 14% favorable.

-Brady himself fell from 61% to 34% favorable since his winning Super Bowl performance.

-Coach Bill Belichick fell from 38% to 21% favorable in the same seven months.

Brady’s counterpart, the ever-popular Peyton Manning of Denver, remains consistently high, with a 61% favorable rating, almost double Brady’s, and right where he has been since the question was first asked in November of 2010.

“Winning a court decision is not the same as winning back the hearts of the fans,” said Gentile. “They have a long way to go.”

Fantasy Sports Games Viewed as Gambling, not Game of Skill by Wide Margin in Seton Hall Sports Poll

Waiver to Advertise and Promote in Sports Telecasts Was Based on Argument That It Is Not Gambling

This is the year that American sports fans have become accustomed to seeing advertising for fantasy sports games (involving the selection of players), while viewing live sports. While sports long embraced a “No Betting” concept with fans, the operators of such companies as DraftKings and FanDuel persuaded regulators that their games were games of skill, not gambling per se.

But the American people are not buying that argument. According to a Seton Hall Sports Poll conducted this week, 52% of Americans believe them to be a form of gambling, with only 31% believing them to be games of skill. The margin remains the same among categories of respondents that should know the difference: those that have gambled before, participated in fantasy sports and even those that paid money to participate in fantasy sports, with all categories saying it is a form of gambling by a range of 50-54%.

By a margin of 41% to 47% against, people are saying that these games should not be advertised during live sports coverage, though this is not as one-sided as the 29% to 59% that are against advertising gambling on the direct outcome of the games themselves.

“To see the influx of these fantasy games is a remarkable milestone for sports, which has always taken such a hard line on gambling,” noted Rick Gentile, director of the poll, which is sponsored by The Sharkey Institute. “No betting signs were always prominent at ballparks. And now this.”

The Seton Hall survey found that 19% of respondents have participated in a fantasy league, a daily fantasy or both, while 13% have participated in the last 12 months. This is almost a threefold increase compared to February 2006 when 5% gave an affirmative answer in the Pew Social Trends Poll.

“This topic figures to remain an important one in the sports universe for the foreseeable future,” said Gentile.