Tag Archives: Super Bowl

Cord Cutting Can Wait – 98 Percent Watched Super Bowl on TV; Public Says Brady ‘Best Ever’

South Orange, NJ, February 9, 2017 – An era of cord-cutting may loom in the future, but for now, traditional television viewing of the Super Bowl has a firm grasp on the American public. According to a Seton Hall Sports Poll conducted this week in the days after the game, a whopping 98% watched on TV, with only a combined 1% – barely – watching on phone, tablet or computer.

The poll was conducted February 6-8 among 661 adults across the country on both landlines and cellphones, with a margin of error of 3.9 %.

“It’s the biggest event of the year in America, and people want to watch it on their biggest and most reliable device,” noted Rick Gentile, director of the poll, which is sponsored by The Sharkey Institute.

Meanwhile, asked if Tom Brady is the greatest quarterback in NFL history, 63% of those who identified as sports fans agreed with only 19% disagreeing. Of those who said they were NFL fans, 51% agreed, and 21% disagreed. Among the general population, 39% agreed, with only 21% disagreeing.

“These are remarkably high numbers, given the controversies surrounding him – a large dislike for the New England Patriots, his suspension over ‘deflategate’ and his support of a controversial President,” said Gentile.

In the excitement following the first overtime in Super Bowl history and the fifth Super Bowl win for the Patriots, 44% found the game the most compelling of recent championships, with Game 7 of the World Series registering 26% and the college football championship (Alabama-Clemson) at 11%.

“For the World Series to be named by one out of four Americans, three months after it ended and in the days after a thrilling Super Bowl is great news for baseball,” added Gentile.

Asked if they saw any commercials during the game that made them want to purchase the advertised product, 83% said no, and 12% yes.

“People generally don’t acknowledge that commercials influence their buying,” noted Rick Gentile, director of the poll, which is sponsored by The Sharkey Institute.  “Of course, their purchasing habits show the opposite – advertising drives sales. And 12% of the viewing public is a very large number. Advertisers should be pleased.”

7% said they enjoyed the commercials the most, but 13% named the halftime show and 72% said “the game” when asked what they enjoyed the most.

A commercial for GNC, the vitamin chain which sells substances banned by the NFL, was not shown. Asked whether GNC should have been allowed to advertise in the game, given that the banned products were not mentioned, 50% said yes they should have been allowed, with 23% saying no.

10% acknowledged wagering on the game (either through a bet, a pool or a fantasy league) and 84% said they had no wager on the game. 15% said they would have bet if wagering was legal.

A podcast in which Seth Everett interview Rick Gentile can be heard at https://t.co/bqIjtpjD64

 

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:

This poll was conducted by telephone February 6-8 among 661 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.4 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Marty Appel Public Relations, AppelPR@gmail.com;
Michael Ricciardelli, Associate Director of Media Relations, Seton Hall University,
michael.ricciardelli@shu.edu

 

The results:

  1. Did you watch the Super Bowl game on Sunday?
  2. Yes 72%
  3. No 28

(IF NO SKIP TO QUESTION 6)

 

  1. Where did you watch the game? (Don’t read options)
  2. At home 75
  3. At a friend’s house 17
  4. In a bar or restaurant 5
  5. Somewhere else  3

 

  1. What was the primary device you used to watch the game, a TV, phone, tablet or computer?
  2. TV 98
  3. Phone 0
  4. Tablet 0
  5. Computer 1
  6. Other 1

 

  1. Which did you enjoy more, the game, the halftime or the commercials?
  2. Game 72
  3. Halftime 13
  4. Commercials 7
  5. Don’t Know 7

 

  1. Did you see any commercials during the broadcast that made you want to purchase the product advertised?
  2. Yes 12
  3. No 83
  4. Don’t know 5

 

  1. Did you place a bet on the outcome of the game, participate in a pool, engage in fantasy play or not wager any money on the game?
  2. Bet  5
  3. Pool 4
  4. Fantasy 1
  5. No Wager 84
  6. Don’t Know/No Ans. 7

 

  1. If sports gambling was legal in your state would you have placed a bet on the game?
  2. Yes 15
  3. No 79
  4. Don’t know 6

 

  1. Tom Brady is being called the greatest quarterback in NFL history after winning his 5th Super

Bowl. Do you agree, disagree or are you not sure?

  1. Agree 39
  2. Disagree 21
  3. Not Sure 35
  4. Don’t Know 5

 

 

 

 

 

 

  1. GNC, a maker of dietary supplements, was forced by the NFL to withdraw its commercial from the Super Bowl because it makes some products that NFL players are banned from taking. No mention of the banned products occurred in the commercial. Do you think GNC should have been allowed to advertise in the game given that the banned products were not mentioned?
  2. Yes 50
  3. No 23
  4. Don’t know 27

 

  1. Which event did you think was more compelling, the Super Bowl, the college football championship or the 7th game of the World Series?
  2. Super Bowl 44
  3. College championships 11
  4. World Series 26
  5. Don’t Know 19

 

  1. How closely would you say you follow sports, very closely, closely, not closely or not at all?
  2. Very closely 19
  3. Closely 33
  4. Not closely 33
  5. Not at all 16

 

  1. Do you consider yourself a fan of NFL football?
  2. Yes 56
  3. No 40
  4. Don’t know 5

 

 

Seton Hall Sports Poll in Media Across the Country

Seton Hall’s latest Sports Poll gauged public opinion on star athlete approval ratings, ticket purchasing, PED use, the most admired sports accomplishments and the most anticipated sporting events.

The poll and its findings were featured by media outlets across the country, including Forbes, the NY Daily News, ESPN’s “SportsCenter,” the San Francisco Chronicle and the Star Ledger/NJ.com as well as a number of sports radio talk shows, including KKFN in Denver, NBC Sports Radio, 104.5 The Zone in Nashville, and 790 The Ticket in Miami.

In addition, ESPN’s Sports Business reporter, Darren Rovell, a Twitter follower of @HallSportsPoll, issued a number of tweets about poll findings to his million plus followers.

Media highlights include:

Forbes, “Poll Shows Rehashed Sexual Assault Story On Peyton Manning Has Zero Impact On His Favorability”

NY Daily News, “Seton Hall Sports Poll: Fans dig Manning despite renewed focus on sex-harassment charges”

San Francisco Chronicle, “Stephen Curry’s approval, disapproval ratings”

Star Ledger/NJ.com, “Is Peyton Manning still beloved despite allegations? Poll indicates …”

NBC Sports Radio, The Scott Seidenberg Show, “Steph Curry approval rating vs. Lebron and Kobe”

ESPN SportsCenter, “Steph Curry popularity vs. LeBron”

ESPN’s Darren Rovell, to 1.15 million followers on Twitter

Read more about the most recent Sports Poll »

Seton Hall Sports Poll, January 2016, Super Bowl and Politics

WHEN SUPER BOWL INTERSECTS POLITICAL SEASON, WHAT’S THE MOST COMPETITIVE CONTEST OUT THERE?
And Which Candidate Would You Want Coaching Your Team?

South Orange, NJ, January 28, 2016 — With the Super Bowl coming right as the presidential primary season “kicks off,” Americans said they were following the presidential contests by more than a 2-to-1 margin over football, with 60% choosing the political contests, and 24% the Super Bowl. 53% say the political races will be the most competitive, compared to 37% naming the Super Bowl. (By party, 35% name the Republican race, 18% the Democratic race).

The responses came in the latest Seton Hall Sports Poll, which polled 771 Americans (by landline and cellphone across the nation) this week. The margin of error is 3.6%.

Blending sports and politics, Donald Trump was the choice of 32% when the Poll asked “which candidate would you like to have coach your favorite team?” Hillary Clinton, Ted Cruz and Bernie Sanders each received 15%. (Interestingly, among African-American respondents, a third named Clinton, about double any other candidate on the list).

The reasons for watching the Super Bowl are of course, varied. 40% said it was best explained because they were football fans, with 19% saying they were a fan of one of the participating teams, 18% saying it was a “big event,” and 10% interested in the commercials. Only 2% said it was primarily because they had a bet on the game, although in another question, 13% said they participated in wagering on the game.

SUPER BOWL COMMERCIALS AND THEIR IMPACT

Regarding commercials, 52% acknowledge that they watch Super Bowl commercials more closely than in other TV shows, with 39% saying “about the same.” 88% said seeing a product advertised in the Super Bowl would make no difference in their buying habits, and the remainder is split.

“This news reinforces the prices charged for Super Bowl ads,” noted Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute. “88% may say it doesn’t influence them, but when 52% say they pay more attention to ads during the game than in other TV shows– that’s a powerful number for advertisers to focus on.”

THE MANNING/ AL JAZEERA REPORT

Peyton Manning, whose name emerged recently as having been sent human growth hormones (the report was on Al Jazeera and was recanted by the source), was the subject of a question on whether that report changed opinions about him. (During the polling period, the NFL announced it would investigate the charges). A significant 11% said they thought “less favorably” of him, and 76% said it had no effect. 3% said they felt more favorably towards him.

PETE ROSE AND THE HALL OF FAME

Pete Rose, who will be inducted in the Cincinnati Reds Hall of Fame this year, was the subject of two questions, the first asking whether that was appropriate – to which 47% said yes, 33% no. The second asked if he should be eligible to be elected to the Hall of Fame in Cooperstown, to which 56% said yes, 28% no.

DOMESTIC VIOLENCE AND PLAYER SUSPENSIONS

A question was also asked whether a player being investigated for domestic violence offenses off the field should be suspended by his sport or allowed to play. 48% said the player should be suspended, and 39% said the player should be allowed to play. Broken down by gender men said allowed to play by 49%-43% over suspended. Among women, it was 52% suspended, 30% allowed to play.

For a fully produced podcast in which Seth Everett interviews Rick Gentile tonight, you may stream the podcast :  http://www.blogtalkradio.com/setonhallsportspoll/2016/01/29/january-2016–super-bowl-pete-rose-hall-of-fame

To download : https://itunes.apple.com/us/podcast/seton-hall-sports-poll/id1053266467?mt=2

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:

This poll was conducted by telephone January 25-27 among 771 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.6 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Media: Marty Appel Public Relations, AppelPR@gmail.com; or michael.ricciardelli@shu.edu

The results

 

  1. Do you plan to watch the Super Bowl on Feb. 7?

Yes 68%

No 29

Don’t know 4

(IF NO SKIP TO QUESTION 3)

2. Which of the following best explains why you’ll be watching the Super Bowl?

I’m a fan of one of the teams 19

I’m interested in seeing the commercials 10

I’m a football fan 40

It’s a big event 18

I have a bet on the game 2

Other 9

Don’t know 3

 

3. In the next two weeks will you pay more attention to news about the upcoming Super Bowl or the presidential contests?

News about Super Bowl 24

Presidential contests 60

Don’t know 16

 

  1. Which do you think will be most competitive, the Republican presidential race, the Democratic presidential race or the Super Bowl?

Republican race                                      35

Democratic race                                     18

Super Bowl                                              37

Don’t know                                              10

 

  1. Of the following presidential candidates which would you like to have coach your favorite team, Donald Trump, Hillary Clinton, Bernie Sanders or Ted Cruz?

Trump                                                      32

Clinton                                                      15

Sanders                                                    15

Cruz                                                          15

Other                                                        10

Don’t know                                              13

 

  1. Do you tend to watch commercials in the Super Bowl more closely,

less closely or about the same as in other TV shows?

More closely                                            52

Less closely                                                9

About the same                                      39

 

 

  1. Would you be more likely to buy a product advertised on the Super Bowl, less likely or does it make no difference?

More likely                                               7

Less likely                                                 5

No difference                                        88

 

  1. Do you participate in any pools or wagering on the Super Bowl?

Yes                                                            13

No                                                             82

Prefer not to say                                       5

 

  1. Has the recent news concerning the risk of permanent injury to football players made you more interested, less interested or has it had no affect on your interest in the Super Bowl?

More interested                                      14

Less interested                                          9

No affect                                                   73

Don’t know                                                 5

 

10. A report last month by the news service Al Jazeera claimed that Peyton Manning and other sports stars were sent human growth hormones in 2011 by an anti-aging clinic despite the fact that it was recanted by the source. Did this story make you think more favorably of Manning, less favorably or did it have no effect on your opinion of him?

More favorably                                         3

Less favorably                                         11

No effect                                                  76

Don’t know                                                9

 

  1. Switching to baseball now, it was announced Pete Rose will be inducted into the Cincinnati Reds Hall of Fame and have his number retired by the team. Do you think this is appropriate considering his ban for life by Major League Baseball for betting on games while active?

Yes                                                            47

No                                                             33

Don’t know                                              20

 

  1. Do you think Pete Rose should be eligible to be elected to baseball’s Hall of Fame in Cooperstown?

Yes                                                            56

No                                                             28

Don’t know                                              16

 

  1. The New York Yankees traded for a player who is being investigated by Major League Baseball for a domestic violence incident although he was not charged with a crime by authorities. Do you think players should be allowed to continue to play while being investigated for violent offenses or should they be suspended pending the results of the investigation?

Allowed to play                                       39

Suspended                                               48

Don’t know                                              13

  1. How closely do you follow sports, very closely, closely, not closely or not at all?

Very closely                                             18

Closely                                                      41

Not closely                                               27

Not at all                                                   14