Tag Archives: NFL

Sports Poll Cited in MarketWatch on Fantasy Sports, ‘Gambling’ and how to Invest in DFS

RothbortProfessor Scott Rothbort of the Stillman School of Business cited findings of the Seton Hall Sports Poll in an article he wrote for MarketWatch.

In the article, “4 ways to make money on fantasy sports without gambling,” Rothbort, the founder and president of LakeView Asset Management, writes:

Daily fantasy sports or “DFS” sites have been all the rage recently, as its advertising has inundated the airwaves, participation has surged and controversy has taken root. Governmental regulators and attorneys general have voiced their opinions as to its legality (or lack thereof) in hearings and pronouncements too numerous to list. Furthermore, there was even an “insider trader” case which raised some concerns as to fairness in these sports fantasy leagues.

In other words, there’s a lot of heat being generated in the space. Is it a passing fad or is there something lasting here as a business? And if so, what does that mean for a potential investor (as opposed to a player)?

The Seton Hall Sports Poll, conducted by the Sharkey Institute at Seton Hall University‘s Stillman School of Business, recently asked the public what they thought about DFS: Are these games of skill or gambling; should they be regulated; and, should they be legal?

In the November poll, 50% say they believe it is a form of gambling, 30% say it is a game of skill and 20% did not know. This compares to the same poll conducted in September in which 52% said gambling, 31% responded skill, leaving 17% who did not know. The lack of any real movement in these numbers, despite all the controversy during the time between the polls, indicates a solid result.

Also in the November poll, on the question of should there be state regulation: 51% said yes and 35% said no. As to legality, in the same poll, 54% said it should be legal and 38% said illegal.

The takeaway from these polls is that a majority of respondents believe that the sports-fantasy industry should be legalized and regulated. That is really what the attorneys general want. By doing so, this would enable the states to: control the activities, impose licensing fees, and make sure they get their fair share of taxes from winnings. The IRS already requires the issuance of a 1099 form for winnings over $600, much like what is done at the racetrack, and hence the federal government already has its finger in the sports fantasy pie.

I am not a regulator or an attorney. I am an investor and finance professor. My questions are not on legality or gambling but … how can you make money by investing alongside the fantasy sports industry? Read more.

Rick Gentile in The New York Times, ‘Blood and Sport’

Rick Gentile, Seton Hall faculty member and Director of the Seton Hall Sports Poll, was featured in this NY Times video report that looks at the violence of football amidst concerns about the health and well being of football players.  The news report, “Blood and Sport,” asks whether these concerns could have an impact on football’s popularity in the way that similar concerns, stemming from the death of a boxer on a televised bout, led to a precipitous decline in corporate sponsorship for, and then the popularity of, boxing.

Gentile, a former Executive Producer and Senior Vice President of CBS Sports, was asked to weigh in.

rick-gentile-ny times-seton hall

Seton Hall Sports Poll Update

Seth Everett gives the latest Seton Hall SportsPoll update: MLB’s World Series vs. NFL; interesting result for sports stadium billboard sponsorship and perceived effect (1 minute, 27 seconds).

World Series vs. NFL? Strong Gain for Baseball Shown in Preference

South Orange, NJ, October 29, 2015 — The World Series, which will go head-to-head against the NFL this Sunday (if a fifth game is necessary), has shown strong growth in such a match-up in the opinion of the American public, according to a Seton Hall Sports Poll conducted this week.

While a regular season NFL game is preferred over a World Series game by a 48%-36% margin, when Seton Hall asked the question five years ago, the NFL margin was 56%-22%. That is a shift from a 34% to 12% differential, and seems to match the ratings for Tuesday night’s Game One of the World Series, which was the highest in five years.

There were no clear differences in the percentages based on whether a baseball or a football game was being played on the day the question was asked.

“This is a strong trend for baseball,” noted Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute. “Despite the absence of household name stars in this year’s Kansas City-New York Mets matchup, the public is finding the games compelling.”

The Poll was conducted this week (October 26-28) among 820 random adults called on landlines and cellphones across the country. There is a margin of error of 3.5%.

Asked which they expected to be more competitive, the World Series or the political debate, 49% said the debate and 41% said the World Series. (The vast majority of respondents answered prior to the airing of the debate on CNBC, which began at 8 pm eastern time on the final day of polling).

In other findings, 45% felt the World Series takes place too late in the year (vs. 37% saying it was fine to end in November). When asked two years ago, 53% said it takes place too late, and 36% said it was okay as is.

59% said it didn’t matter if a baseball player acts out with a demonstrative gesture in a game (such as a bat flip or a pitcher’s gesture after a strikeout). 17% felt that was good for baseball and 15% said it was bad for baseball.

VIEWING HABITS STILL LOCKED INTO ‘OLD MEDIA’
BILLBOARD SPONSORS HAVE VIEWER ATTENTION

Although there are growing varieties of ways to watch sports, 83% still choose television and 7% choose “in person,” leaving only 5% who usually watch streaming video and 5% “other” or “none.” Streaming video was launched back in 2000 when Rick Gentile produced the Paralympic Games from Sydney, Australia for WeMedia, but now, 15 years later, it remains a small piece of the viewership pie.

Good news for billboard sponsors – 44% of respondents said they pay attention to sponsor signs in the stadium. Asked if they are more or less likely to purchase a product they see sponsoring sports events, only 9% said more likely and 85% said “no difference.” (Advertisers would surely dispute this finding). 6% said they would be less likely.

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‘Deflategate’ Equals Deflated Popularity for those Involved

The aftershock of the prolonged debate over “Deflategate,” which resulted in Tom Brady’s suspension over deflated footballs being overturned in judicial proceedings, has crushed the popularity of those involved.

-Commissioner Roger Goodell, who had rebounded from a 12% favorable rating a year ago after his Ray Rice decision to 24% at the conclusion of the Super Bowl, fell back down to 14% favorable.

-Brady himself fell from 61% to 34% favorable since his winning Super Bowl performance.

-Coach Bill Belichick fell from 38% to 21% favorable in the same seven months.

Brady’s counterpart, the ever-popular Peyton Manning of Denver, remains consistently high, with a 61% favorable rating, almost double Brady’s, and right where he has been since the question was first asked in November of 2010.

“Winning a court decision is not the same as winning back the hearts of the fans,” said Gentile. “They have a long way to go.”