The defection of many top golfers to the new LIV tour, along with their subsequent ban from PGA tournaments, has the American public thinking that both the PGA tour and professional golf in general have been diminished.
Asked if the tour has been diminished, 43 percent of sports fans said yes, vs. 29 percent saying no. Avid fans said yes by 50-28 percent. The general population said yes by 38-23 percent.
Now that some of the top golfers are playing in separate leagues with no chance to play against each other except for the four Majors, is the PGA Tour diminished?
| N=1,579
|
General
Population |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 38% | 43% | 32% | 50% | 40% |
| No | 23% | 29% | 15% | 28% | 29% |
| Don’t know/No opinion | 39% | 28% | 53% | 22% | 31% |
*Sports Fan = Avid + Casual fans
Asked if professional golf itself has been diminished, similar margins arose. Sports fans said yes by 41-30 percent, avid fans said yes by 47-31 percent, and the general population said yes by 36-25 percent.
Is the sport of professional golf diminished now that the players are split, across incompatible leagues?
| N=1,579
|
General
Population |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 36% | 41% | 29% | 47% | 39% |
| No | 25% | 30% | 18% | 31% | 29% |
| Don’t know/No opinion | 39% | 29% | 53% | 22% | 32% |
*Sports Fan = Avid + Casual fans
These were among the findings of a Seton Hall Sports Poll conducted last month among 1,579 adults across the country. The poll, featured a national representative sample weighted on U.S. Census Bureau figures for gender, age, ethnicity, education, income and geography and has a margin of error of +/- 2.5 percent.
Although there seems to be a consensus that LIV Golf has diminished both the PGA Tour and the sport itself, the public seems by and large not to “hold it against” the LIV defectors. Of those surveyed, 43 percent of sports fans (45 percent of avid fans and 40 percent of the general population) said their opinion of those golfers has not changed with only 21, 19 and 18 percent (same order), saying their impressions of those golfers has diminished.
Now that these golfers have left the PGA Tour to join LIV Golf, how does this impact your impression of these golfers? My impression of the LIV golfers…
| N=1,579
|
General
Population |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Has improved | 7% | 11% | 2% | 20% | 8% |
| Has not changed | 40% | 43% | 36% | 45% | 42% |
| Has diminished | 18% | 21% | 13% | 19% | 22% |
| Don’t know/No opinion | 35% | 25% | 49% | 16% | 28% |
*Sports Fan = Avid + Casual fans
Would You Leave Your Job for One that Paid More but with an Unethical Company?
Respondents were asked whether they themselves would leave a job for a better paying one that operated unethically. Sixty-one percent of the general population, 59 percent of sports fans and 52 percent of avid fans they would not leave their current job if offered such an opportunity.
If you were offered more money to do the same job but with a different company, however, the new company operated unethically but not illegally, would you take the job?
| N=1,579
|
General
Population |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 20% | 26% | 14% | 34% | 22% |
| No | 61% | 59% | 62% | 52% | 62% |
| Don’t know/No opinion | 19% | 15% | 24% | 14% | 16% |
*Sports Fan = Avid + Casual fans
Don’t Blame Players
Having said that, approximately half of those polled said they did not blame the players for leaving the PGA. (General population 51 percent, sports fans 48 percent, avid fans 46 percent).
In 2022, a new professional golf league called LIV Golf was created by the sovereign wealth fund of Saudi Arabia. Over 30 players, including a number of top players left the PGA Tour to play in the new golf league. Golfers were guaranteed considerably more money to play for LIV Golf than they could have earned on the PGA Tour. Do you blame the players for leaving the PGA if they were offered significantly higher earnings?
| N=1,579
|
General
Population |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 24% | 32% | 14% | 39% | 29% |
| No | 51% | 48% | 54% | 46% | 49% |
| Don’t know/No opinion | 25% | 20% | 32% | 15% | 22% |
*Sports Fan = Avid + Casual fans
“There seems to be an understanding among the public that the golfers that quote unquote defected from the PGA were making personal monetary decisions that benefited them and their families – even if those members of the public might not have done the same,” said Seton Hall Marketing Professor Daniel Ladik, who is chief methodologist for the poll. “But, we’ll have to wait and see how, and if, that translates to their commercial sponsorship deals.”
And Then There Is Sportswashing
The term “sportswashing” has emerged as a term for a nation attempting to enhance its image using sports. Saudi Arabia has been accused of doing so in creating the LIV Tour. Poll respondents saw LIV as just that – sportswashing – by a 43 to 19 percent margin among the general population, 49 to 21 percent among sports fans and 52 to 23 percent of avid fans.
The Saudi Arabian government has been accused of numerous human rights violations. Many journalists feel that the LIV Golf league is “sportswashing,” meaning using sports as a means to enhance its image around the world. Does LIV Golf look like “sportswashing” to you?
| N=1,579
|
General
Population |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 43% | 49% | 36% | 52% | 49% |
| No | 19% | 21% | 17% | 23% | 19% |
| Don’t know/No opinion | 38% | 30% | 47% | 25% | 32% |
*Sports Fan = Avid + Casual fans
“Never underestimate the power of sport on the world stage,” said Professor Charles Grantham, Director of the Center for Sport Management within Seton Hall’s Stillman School of Business, which sponsors the Poll. “As apartheid collapsed, I was asked by Nelson Mandela to come to South Africa along with then Commissioner David Stern and a delegation of NBA players to help ‘restore hope’ and serve as an inspiration to South Africa’s youth. We gave clinics, met with African National Congress representatives and sports officials about using sports as a change agent,” said Grantham, former Executive Director of the National Basketball Players Association. “I’m told it helped, and later, President Mandela stepped it up another notch as he unified his country through its rugby team, and the mantra ‘One Team, One Country.’ The movie Invictus does a good job of showing what that meant to the people of South Africa.” He concluded, “But the power of sport isn’t just confined to democratization and unity – and to think LIV is nothing more than golf to the Saudis is nothing more than naïve.”
Is the PGA Ban OK?
People were generally supportive of the PGA banning LIV defectors from the PGA Tour, with 47 percent of sports fans, 51 percent of avid fans and 38 percent of the general population agreeing with the PGA decision, vs. 29, 30 and 28 percent (same order) disagreeing.
The PGA in turn has excluded anyone who plays in LIV tournaments from playing in PGA sanctioned tournaments. Is this a fair decision by the Commissioner of the PGA?
| N=1,579
|
General
Population |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 38% | 47% | 27% | 51% | 46% |
| No | 28% | 29% | 26% | 30% | 28% |
| Don’t know/No opinion | 34% | 24% | 47% | 19% | 26% |
*Sports Fan = Avid + Casual fans
# # #
Complete questions and charts below.
ABOUT THE POLL
The Seton Hall Sports Poll, conducted regularly since 2006, is performed by the Sharkey Institute within the Stillman School of Business. This poll was conducted online by YouGov Plc. using a national representative sample weighted according to gender, age, ethnicity, education, income and geography, based on U.S. Census Bureau figures. Respondents were selected from YouGov’s opt-in panel to be representative of all U.S residents. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls. The Seton Hall Sports Poll has been chosen for inclusion in iPoll by Cornell’s Roper Center for Public Opinion Research and its findings have been published everywhere from USA Today, ESPN, The New York Times, Washington Post, AP, and Reuters to CNBC, NPR, Yahoo Finance, Fox News and many points in between.
Media: Michael Ricciardelli, Associate Director of Media Relations, Seton Hall University
michael.ricciardelli@shu.edu, 908-447-3034; Marty Appel, AppelPR@gmail.com
October 2022 Poll Results
This SHSP was conducted October 7th through October 11th and includes responses from 1,579 US adults with a margin of error of 2.5%. The sample mirrors the US Census percentages on age, gender, income, education, ethnicity, and region.
Q1. Which of the following statements best describes you?
- I am an avid sports fan 17%
- I am a sports fan 39%
- I am nota sports fan 43%
Q1a. If you were offered more money to do the same job but with a different company, however, the new company operated unethically but not illegally, would you take the job?
| N=1,579
|
General
Population |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 20% | 26% | 14% | 34% | 22% |
| No | 61% | 59% | 62% | 52% | 62% |
| Don’t know/No opinion | 19% | 15% | 24% | 14% | 16% |
*Sports Fan = Avid + Casual fans
In 2022, a new professional golf league called LIV Golf was created by the sovereign wealth fund of Saudi Arabia. Over 30 players, including a number of top players left the PGA Tour to play in the new golf league.
Q11a. Golfers were guaranteed considerably more money to play for LIV Golf than they could have earned on the PGA Tour. Do you blame the players for leaving the PGA if they were offered significantly higher earnings?
| N=1,579
|
General
Population |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 24% | 32% | 14% | 39% | 29% |
| No | 51% | 48% | 54% | 46% | 49% |
| Don’t know/No opinion | 25% | 20% | 32% | 15% | 22% |
*Sports Fan = Avid + Casual fans
Q11a2. Now that these golfers have left the PGA Tour to join LIV Golf, how does this impact your impression of these golfers? My impression of the LIV golfers…
| N=1,579
|
General
Population |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Has improved | 7% | 11% | 2% | 20% | 8% |
| Has not changed | 40% | 43% | 36% | 45% | 42% |
| Has diminished | 18% | 21% | 13% | 19% | 22% |
| Don’t know/No opinion | 35% | 25% | 49% | 16% | 28% |
*Sports Fan = Avid + Casual fans
Q11b. The PGA in turn has excluded anyone who plays in LIV tournaments from playing in PGA sanctioned tournaments. Is this a fair decision by the Commissioner of the PGA?
| N=1,579
|
General
Population |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 38% | 47% | 27% | 51% | 46% |
| No | 28% | 29% | 26% | 30% | 28% |
| Don’t know/No opinion | 34% | 24% | 47% | 19% | 26% |
*Sports Fan = Avid + Casual fans
Q11c. Now that some of the top golfers are playing in separate leagues with no chance to play against each other except for the four Majors, is the PGA Tour diminished?
| N=1,579
|
General
Population |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 38% | 43% | 32% | 50% | 40% |
| No | 23% | 29% | 15% | 28% | 29% |
| Don’t know/No opinion | 39% | 28% | 53% | 22% | 31% |
*Sports Fan = Avid + Casual fans
Q12a. Is the sport of professional golf diminished now that the players are split, across incompatible leagues?
| N=1,579
|
General
Population |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 36% | 41% | 29% | 47% | 39% |
| No | 25% | 30% | 18% | 31% | 29% |
| Don’t know/No opinion | 39% | 29% | 53% | 22% | 32% |
*Sports Fan = Avid + Casual fans
Q12b. The Saudi Arabian government has been accused of numerous human rights violations. Many journalists feel that the LIV Golf league is “sportswashing,” meaning using sports as a means to enhance its image around the world. Does LIV Golf look like “sportswashing” to you?
| N=1,579
|
General
Population |
Sports
Fan* |
Non Fan | Avid
Fan |
Casual
Fan |
| Yes | 43% | 49% | 36% | 52% | 49% |
| No | 19% | 21% | 17% | 23% | 19% |
| Don’t know/No opinion | 38% | 30% | 47% | 25% | 32% |
*Sports Fan = Avid + Casual fans
ABOUT SETON HALL UNIVERSITY
One of the country’s leading Catholic universities, Seton Hall has been showing the world what great minds can do since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 rigorous academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S. News & World Report and Bloomberg Businessweek.
Seton Hall embraces students of all religions and prepares them to be exemplary servant leaders and global citizens. In recent years, the University has achieved extraordinary success. Since 2009, it has seen record-breaking undergraduate enrollment growth and an impressive 110-point increase in the average SAT scores of incoming freshmen. In the past decade, Seton Hall students and alumni have received more than 30 Fulbright Scholarships as well as other prestigious academic honors, including Boren Awards, Pickering Fellowships, Udall Scholarships and a Rhodes Scholarship. The University is also proud to be among the most diverse national Catholic universities in the country.
During the past five years, the University has invested more than $165 million in new campus buildings and renovations. And in 2015, Seton Hall launched a School of Medicine as well as a College of Communication and the Arts. The University’s beautiful main campus in suburban South Orange, N.J. is only 14 miles from New York City — offering students a wealth of employment, internship, cultural and entertainment opportunities. Seton Hall’s nationally recognized School of Law is located prominently in downtown Newark. The University’s Interprofessional Health Sciences (IHS) campus in Clifton and Nutley, N.J. opened in the summer of 2018. The IHS campus houses the University’s College of Nursing, School of Health and Medical Sciences and the Hackensack Meridian School of Medicine at Seton Hall University.
For more information, visit www.shu.edu.