Tag Archives: March Madness

Nearly 40 Percent of NCAA Tournament Viewers Will Watch Online; Twenty-two Percent of Those Who Watch Will Do so at Work

South Orange NJ, March 21, 2019 – As Americans increasingly turn to online devices to follow news and sports, a Seton Hall Sports Poll conducted this week reveals that 38 percent of those who will be watching the NCAA Men’s basketball tournament will do so either entirely or partially online.

The poll was asked of 606 adult Americans on both landlines and cellphones, with a margin of error of +/- 4.1%.

Of the men’s tournament, 38 percent of all Americans said they would be watching at least part of the coverage. Split by gender, 49 percent of men said they would be watching the tournament, and 29 percent of women said they would be watching.

Twenty-two percent of all respondents who will be watching also said they will watch the tournament while at work; among males that number rises to 29 percent.

Women’s Tournament

As for the Women’s Tournament, 24 percent of Americans said they would watch at least part of the coverage, with 29 percent of males saying they would, and 21 percent of females saying they would.

Pay

On a question of whether the players are paid for participation (they are not), only 5% said that would make the tournament more interesting, 17 percent said it would be less interesting, and 76 percent said it would make no difference.

“Even with lawsuits emerging and the subject being more frequently addressed, there is surprisingly little difference in this result than when we asked the question four years ago,” noted Rick Gentile, director of the Seton Hall Sports Poll, which is conducted by the Sharkey Institute within the Stillman School of Business. (In 2015, 7 percent said more interested, 14 percent said less, and 79 percent said no difference).

College Grads More Interested in Tournament?

On a question of whether college graduates have more interest in the men’s tournament than those who did not graduate college, 50 percent of graduates said they would be watching the tournament, with 35 percent of those who did not graduate college saying they would be watching it. For the women’s tournament, 27 percent of college graduates and 23 percent of non-graduates said they would be watching.

The Official Seton Hall Sports Poll podcast discussing this topic with Seth Everett and Rick Gentile can be found at https://itunes.apple.com/mt/podcast/seton-hall-sports-poll/id1053266467.

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall has been showing the world what great minds can do since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 rigorous academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S. News & World Report and Bloomberg Businessweek.

Seton Hall embraces students of all religions and prepares them to be exemplary servant leaders and global citizens. In recent years, the University has achieved extraordinary success. Since 2009, it has seen record-breaking undergraduate enrollment growth and an impressive 110-point increase in the average SAT scores of incoming freshmen. In the past decade, Seton Hall students and alumni have received more than 30 Fulbright Scholarships as well as other prestigious academic honors, including Boren Awards, Pickering Fellowships, Udall Scholarships and a Rhodes Scholarship. The University is also proud to be the third most diverse national Catholic university in the nation.

During the past five years, the University has invested more than $165 million in new campus buildings and renovations. And in 2015, Seton Hall launched a School of Medicine as well as a College of Communication and the Arts. The University’s beautiful main campus in suburban South Orange, N.J. is only 14 miles from New York City — offering students a wealth of employment, internship, cultural and entertainment opportunities. Seton Hall’s nationally recognized School of Law is located prominently in downtown Newark. The University’s Interprofessional Health Sciences (IHS) campus in Clifton and Nutley, N.J. opened in the summer of 2018. The IHS campus houses the University’s College of Nursing, School of Health and Medical Sciences and the Hackensack Meridian School of Medicine at Seton Hall University.

For more information, visit www.shu.edu.

About the poll:

This poll was conducted by telephone March 18-20 among adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute. Phone numbers were dialed from samples of both standard landline and cell phones.  The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls. The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Media: Marty Appel, AppelPR@gmail.com; Rick Gentile (917) 881-9489
Michael Ricciardelli, Associate Director of Media Relations, Seton Hall
The results:

 

  1. Do you plan to watch any part of the upcoming coverage of the NCAA Men’s Basketball Tournament?

Total              Male     Female

1 – Yes                                                          38         49              29

2 – No                                                          61         51              70

 

 

IF NO SKIP NEXT TWO QUESTIONS

 

  1. Will you be watching tournament coverage just on TV, just online, or sometimes on TV and sometimes online (OF THOSE WATCHING)

 

1 – Just TV                                                   61         52              76

2 – Just online                                             5          7              2

3 – Sometimes TV and sometimes online33          41              21

 

 

  1. Will you watch any portion of the games while you are at work?

 

1 – Yes                                                          22         29              13

2 – No                                                          77         71              88

 

 

  1. Are you participating in any pools involving money for this year’s NCAA Tournament?

 

1 – Yes                                                          9          14              4

2 – No                                                          90         85              96

 

 

 

 

  1. If college players competing in the NCAA Tournament were paid a salary instead of receiving a scholarship would you be more interested in the event, less interested or would it make no difference?

 

1 – More interested                                    5          7              3

2 – Less interested                                      17         17              17

3 – No difference                                        76         73              78

 

 

  1. Do you plan to watch any part of the upcoming coverage of the NCAA Women’s Basketball Tournament?

 

1 – Yes                                                          24         29              21

2 – No                                                          73         70              76

 

 

  1. How closely would you say you follow sports, very closely, closely, not closely or not at all?

 

1 – Very closely                                           15         21              9

2 – Closely                                                   28         29              28

3 – Not closely                                             33         31              36

Fifty-three Percent Say TV Revenue in NCAA Tournament Detracts from Academic Goals of a University

Two Years of College vs One?
41% Favor Raising the Age Limit for NBA Eligibility;

Number who Say ‘Scholarship is Sufficient’ for Student-Athlete Compensation Trending Down

 South Orange, NJ, March 23, 2017 — A clear majority of the American public believes that television revenue generated by the NCAA Basketball Tournament has turned collegiate athletics into too big a business, detracting from a university’s academic goals.

Fifty-three percent (53%) responded “yes” to that question in a Seton Hall Sports Poll conducted this week among 739 adults across the country.  Thirty-five percent (35%) responded “no.”  The poll has a +/- 3.7% margin of error and is conducted with both landline and cellphone users.  The poll is sponsored by The Sharkey Institute.

When asked, however, how much importance universities place on graduating basketball players – 58% said they believed the schools placed either a high or medium importance on graduation.  This is about even (59%) from a similar Seton Hall Sports Poll taken five years ago.

Both the NBA Commissioner and the president of the NCAA have suggested raising the minimum age for eligibility in the NBA draft from 19 to 20.  That essentially raises the commitment to college basketball from one year to two years.  19% thought it should remain at one year, but 41% favored two years.  26% said there should be no limits.  When asked this question two years ago, 12% favored one year, and 56% two years with 23% saying no limits.

63% felt requiring an extra year of eligibility in college was a good thing, even if it meant losing a year of professional salary.  26% said no to the extra year requirement.  When asked this question in 2014, 73% favored staying in school, a significant drop.

NUMBER WHO SAY ‘SCHOLARSHIP IS SUFFICIENT’ IS TRENDING DOWN

“Yes” Responses, 2012, 2013, 2017

45% of the nation felt student/athletes should not share in TV revenue or receive a salary for participating, with 40% saying they are exploited by not sharing in the revenue and should receive compensation.   Men are more likely than women to believe that the students are being exploited, and people 18-44 are much more likely to believe that the students are exploited than those over 45.

60% felt providing a scholarship was sufficient for athletes, whereas 69% (2012) and 71% (2013) in previous Seton Hall Sports Polls felt providing a scholarship was sufficient.  35% believe the athletes should receive some form of salary or salary/scholarship.

“The public seems to be more sympathetic to increasing fees to student/athletes above scholarship,” noted Rick Gentile, Director of the Poll.  “This is in sync with major conferences beginning to offer additional ‘cost of attendance’ aid to student/athletes.”

On the matter of whether people fill out a set of brackets or participate in a poll over this year’s tournament, 13% said they did.  35% of the nation says they follow the tournament either closely or very closely.

Interest in the tournament vs. the NBA playoffs is virtually even, with 30% saying they are more interested in the NCAA and 29% the NBA.  But when asked the same question in 2014, 39% said the NCAA and only 22% said the NBA.  In 2011, 44% said NCAA and 29% said NBA.

46% of respondents felt that most (or all) colleges break the rules in recruiting athletes, the same number as when the question was asked in 2013.

Asked who makes better role models and given a choice of five options, 52% said teachers, 17% said coaches, 9% said college athletes, 9% said pro athletes, and 3% said politicians.

A podcast in which Seth Everett interviews Rick Gentile can be downloaded at https://t.co/iRcZH6RBTQ

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:

This poll was conducted by telephone March 20-22 among 739 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.4 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Media: Marty Appel Public Relations AppelPR@gmail.com;
Seton Hall University Associate Director of Media Relations, Michael Ricciardelli
michael.ricciardelli@shu.edu; 908-447-3034

 

 

The results:

 

  1. The commissioner of the NBA and the president of the NCAA have suggested raising the minimum age for eligibility to the NBA draft from 19 to 20. In effect this means players would have to attend two years of college instead of one year as it is now. Do you think the rule should be left as it is now at one year, change to two years, or have no limits for when a player can be drafted?

One year  19%

Two years 41

No limits   25

Don’t know 15

 

  1. Do you think requiring another year of school for student/athletes is a good thing for them even though they could lose a year of pro salary?

Yes 63

No 26

Don’t know 11

  1. Do you think student/athletes who participate in revenue generating sports should receive a salary from their school, a salary plus scholarship or do you think a scholarship is enough compensation?

Salary   6

Salary plus scholarship 29

Scholarship 60

Don’t know   5

  1. Which of the following statements do you most agree with:

 

  1. Student/athletes are given a great opportunity to be able to participate in the NCAA Tournament and should not share in TV revenue or receive a salary for their participation.                                                                                        45
  1. Student/athletes are exploited by the NCAA Tournament because they don’t share in the TV revenue and should receive a salary for their participation        40

Neither (DON’T READ)   3

Both (DON’T READ)   2

Don’t know                                                                                     11

 

  1. How closely have you been following this year’s NCAA Tournament, very closely, closely,

not closely or not at all?

Very closely 13

Closely 21

Not closely 30

Not at all 36

  1. Did you fill out a set of brackets or participate in a pool involving money for this year’s tournament?

Yes 13

No 83

Refuse to answer   4

  1. Do you think the selection process to participate in the tournament is fair to all division one schools or do you think schools from the major conferences have an advantage?

Fair                         24

Major conf. have advantg. 46

Don’t know                         30

  1. Which event are you more interested in, the NCAA Tournament or the NBA playoffs or are you not interested in either?

NCAA Tournament 30

NBA Playoffs 29

Neither 34

Don’t know   7

 

  1. Do you think the television revenue generated by the NCAA Tournament has turned collegiate athletics into too big a business that detracts from a University’s academic goals?

Yes 53

No 35

Don’t know 12

  1. How much importance do you think universities place on graduating basketball players, a high importance, medium importance, little importance or no importance?

High importance 25

Medium importance 33

Little importance 21

No importance   8

Don’t know 13

  1. How many college basketball programs do you think break the rules in recruiting athletes, all of them, most of them, very few of them or none of them?

All  9

Most 37

Very few 34

None   4

Don’t know 16

  1. Do you think it hurts the game when colleges recruit athletes they know won’t stay for the full duration of their eligibility?

Yes 48

No 40

Don’t know 13

 

  1. Who do you think make better role models, college athletes, pro athletes, coaches, teachers or politicians?

College athletes   9

Pro athletes   9

Coaches 17

Teachers 52

Politicians   3

Don’t know 10