- Bad Bunny’s Halftime Appearance is most popular among those aged 18-34 (44%)
- Nearly 1 in 2 (47%) avid sports fans look forward to Bad Bunny
- Nearly 1 in 3 Americans (31% Females, 33% Males) look forward to Bad Bunny
Bad Bunny attracts youthful fans and avid sports fans for his forthcoming appearance at the 2026 Apple Music Super Bowl Halftime Show. That is the trend the NFL will embrace, emanating from the Puerto Rican star’s selection to follow Rihanna (2023), Usher (2024), and Kendrick Lamar (2025) as the Super Bowl intermission talent.
The proposition “I am looking forward to the Bad Bunny Halftime show at the 2026 Apple Music Super Bowl” ignites a passionate response with nearly 1 in 3 Americans (32%) looking forward to the appearance of the 31-year-old three-time Grammy Award-winning star, dubbed the “King of Latin Trap.” The interest rises to a peak among nearly 1 in 2 avid fans (47%) and 4 in 9 young adults (44%, 18-34). The poll results found that the excitement for Bad Bunny crosses gender lines, with men and women at similar levels of support (31% and 33%, respectively).
Nearly one-half (48%) of those who describe their political viewpoint as Liberal look forward to Bad Bunny’s appearance. In contrast, nearly three-quarters (72%) of those who describe their political viewpoint as Conservative expressed disapproval.
I am looking forward to the Bad Bunny Halftime show at the 2026 Apple Music Super Bowl.
“Despite the challenges of a highly polarized public, the NFL continues to expand its international reach, combined with the cultural influence of artists like Bad Bunny,” said Daniel Ladik, Ph.D., Methodologist of the Seton Hall Sports Poll and Associate Marketing Professor in the Stillman School of Business. “This means the Super Bowl is bound to again achieve a high viewing audience. The NFL continues its bet on international stars and the grooming of an international audience.”
These results are derived from a Seton Hall Sports Poll conducted October 3rd-6th among 1,519 adults. The Poll, which is sponsored by The Sharkey Institute within Seton Hall University’s Stillman School of Business, features a national representative sample from YouGov Plc., weighted on U.S. Census Bureau figures for age, gender, ethnicity, education, income and geography with a margin of error of +/- 2.5 percent.
Bad Bunny’s Only American Performance
As a result of Bad Bunny’s decision not to stop in the United States during his 2025-2026 tour due to the recent Immigration and Customs Enforcement (ICE) raids and activities, the Super Bowl will mark his only performance in the United States. Bad Bunny is actually returning to the Super Bowl halftime show. In 2020, he made a guest appearance in Miami at the Super Bowl LIV halftime, which was headlined by Jennifer Lopez and Shakira.
The NFL continues to schedule and actively promote regular-season games in international markets, including London, Berlin, and Madrid. A return to Mexico City and multiple games planned in Brazil indicate an extension of the strategy into Central and South America. The synergy reflects the league’s cultivation of the international market.
October 2025 Seton Hall Sports Poll
Daniel Ladik, Ph.D., Chief Methodologist – Daniel.ladik@shu.edu
This SHSP was conducted October 3rd through 6th and includes responses from 1,519 U.S. adults with a margin of error of 2.5 %. The sample mirrors the U.S. Census percentages on age, gender, income, education, ethnicity, and region.
Q1. Which of the following statements best describes you?
*Note: Presented in each table, Avid + Casual = total sports fandom in the data. Some tables break out the Avid and Casual segments.
Q10b. I am looking forward to the Bad Bunny Halftime show at the 2026 Apple Music Super Bowl.
Q15. How interested, if at all, are you in the following Sports/Leagues? For each sport/league, please select your level of interest.
National Football League
Q16. In general, how would you describe your own political viewpoint?
