A Rivalry on Data Privacy

Tensions have been rising between Mark Zuckerberg and Apple in response to the pending release of Apple’s new operating system iOS 14. As the latest chapter in the competition between Facebook and Apple, it can be expected that the issue of data privacy in advertising will not be going away anytime soon.

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Technology’s Social Dilemma

Since the 20th Century, computer processing power has increased astronomically, the staggering majority of that increase being seen in the last two decades. On the forefront of technology’s impact, we begin to see how social media and other platforms that seemingly exist to connect people, influence individuals on levels they are not even aware of. The common notion is “we’ll adapt to it,” but in reality, this societal change is driven by technology that is both above our understanding and advancing at an ever-rapid pace.

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