Earlier this year, it was revealed that Facebook refused to make positive changes to their product – even though they knew their app had a negative effect on children. In late March, it was revealed that Meta was paying one of the biggest Republican consulting firms to run this smear campaign on TikTok.
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The convenience store, 7-Eleven, has teamed up with Rocket League to create customizable 7-Eleven themes for players to use, given a few conditions. Rocket League is one of the hottest games in the E-Sports world, and 7-Eleven wanted to take advantage of the popularity to bring in younger customers.
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Digital ad spending ballooned in 2020, with billions of dollars being poured into ad brokers like Google, Facebook, Snapchat, and Pinterest. Many companies discovered that digital ad yields were up to 25% better than traditional mediums.
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In China’s latest battle with censorship, Weibo fan accounts for a famous K-Pop singers are the newest target due to chaotic fan behaviors that do not align with the cultural and ideological image that the global powerhouse wishes to present.
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The number of options that users can access when it comes to how they share information is adapting with the demand of its audience, but how can these creators keep up with the trends and profit from the increase of users? The answer lies behind microtargeting and monetization.
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Social media has turned the way news is shared on its head in the last fifteen years switching from the newspaper and television to personalized social media accounts.
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Tensions have been rising between Mark Zuckerberg and Apple in response to the pending release of Apple’s new operating system iOS 14. As the latest chapter in the competition between Facebook and Apple, it can be expected that the issue of data privacy in advertising will not be going away anytime soon.
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TikTok is a fast growing social media platform challenging all the current market leaders but has its fair share of issues when it comes to both external and internal regulation.
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In the era of fake news, deepfakes are the application of artificial intelligence that has spilled into misinformation with the potential to exploit and target individuals online.
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Since the 20th Century, computer processing power has increased astronomically, the staggering majority of that increase being seen in the last two decades. On the forefront of technology’s impact, we begin to see how social media and other platforms that seemingly exist to connect people, influence individuals on levels they are not even aware of. The common notion is “we’ll adapt to it,” but in reality, this societal change is driven by technology that is both above our understanding and advancing at an ever-rapid pace.
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