Tag: March Madness

Caitlin Clark, the Most Popular College Basketball Player in America: Women’s Tournament likely to break records, NIL registers strongest support ever.

South Orange NJ, March 20, 2024 – By more than a 2 to 1 margin, Caitlin Clark is the best known college basketball player (male or female) in America. Among self-described sports fans, 60 percent identified her as an NCAA…

More Than Half of Americans Say ‘Yes’ to Student-Athletes Payments for Revenue Generating Sports; Number Rises to 62% for Sports Fans; 2 /3 Favor Student Athletes Getting Paid for NIL

With being a member of the sweet sixteen, each of the remaining schools in the NCAA tournaments receive direct financial compensation as well as indirect benefits such as strong media exposure. The stars of the tournament, the students, do not…

Double Digit Jump in Public Support for Student-Athlete Name, Image, Likeness Payment; Majority of Fans Say Pay the March Madness Players

South Orange, NJ March 17, 2022 – Since the passage of legislation in 29 states last year that provides for student-athletes to receive payments for use of their name, image or likeness (NIL), there has been double digit increase in…