Category: Sponsorship

More Than Half of Americans Say ‘Yes’ to Student-Athletes Payments for Revenue Generating Sports; Number Rises to 62% for Sports Fans; 2 /3 Favor Student Athletes Getting Paid for NIL

With being a member of the sweet sixteen, each of the remaining schools in the NCAA tournaments receive direct financial compensation as well as indirect benefits such as strong media exposure. The stars of the tournament, the students, do not…

March Madness Goes Digital: Number Watching on Phone/Laptop Nearly Doubles; More Than a Third Who Watch Will Bet, Half Will Engage with Social Media

South Orange, NJ, March 14, 2023 – With the NCAA College Basketball Championships (“March Madness”) upon us, sports fans across the country are migrating in greater numbers towards non-TV devices to catch the action. While a year ago only 7…

Poll on Sports Betting USA, 2023

More Than 50 percent of U.S. Say Sports Betting Should Be Legal  Fans Say Announcers Should Be Mum On Odds During Games  ‘Too Many Sports Betting Ads During Games’ Say Majority of Fans   South Orange, NJ, March 2, 2023…

Public Says LIV Has Diminished PGA and Pro Golf; By More than 2 to 1 Margin, Say LIV Is Saudi ‘Sportswashing’

The defection of many top golfers to the new LIV tour, along with their subsequent ban from PGA tournaments, has the American public thinking that both the PGA tour and professional golf in general have been diminished. Asked if the…

Sports Fans Cutting Cords, Wading into the Stream: 9 Pt. Drop in Cable, 6 in Satellite Subscriptions Last Year

South Orange, NJ June 14, 2022 – The television landscape has been gradually shifting for years, and the Seton Hall Sports Poll has been tracking this shift in how the American public is watching sports. In comparison to a May…

Did a Stitch in Time Save the Mudville 9? By Nearly 3-1 Fans Did Not ‘Lose Interest’ Because of Baseball Work Stoppage

South Orange, NJ March 16, 2022 – After the announcement that Major League Baseball’s work stoppage was over and the 2022 season would be played in full, respondents to a Seton Hall Sports Poll expressed renewed interest in the game.…

Covid-19’s Impact on the Super Bowl

Nearly Half Expect Game to be Less Exciting Than Previous Years; Nearly Two-Thirds Won’t Attend Watch Parties With Others 42 Percent Say They Will Not Watch, Though More Using Smart Devices, Less TV South Orange NJ, January 27, 2021 – The Covid-19…

26% Think NFL May Not Make It To Super Bowl, Are ‘Doubtful’ Season Finishes Successfully

South Orange NJ, November 29, 2020  — Twenty-six percent of Americans surveyed doubt the NFL will conclude its season successfully. Asked if they thought it doubtful the NFL will make it through the playoffs and complete the Super Bowl in this year…