Category Archives: Media

Sports Poll featured by CBS Sports, Sports Illustrated, ESPN and the Sporting News

The Seton Hall Sports Poll, conducted by the Sharkey Institute and sponsored by the Stillman
School of Business, was featured in articles by CBS Sports, Sports Illustrated, ESPN, the Sporting
News and Yahoo Sports.
This most recent poll queried the public on their feelings about Colin Kaepernick’s protest against police violence— staged during the playing of the national anthem at football games; the endorsement power of the NBA’s LeBron James vs. Steph Curry; the relative endorsement value of NFL stars Peyton Manning (31%), Tom Brady (21%), Aaron Rodgers (17%), Cam Newton (16%), JJ Watt (15%) and Odell Beckham Jr. (13%); and the public’s opinion on the NCAA’s decision to pull their national tournaments out of North Carolina for what it deemed to be the state’s anti-LGBT laws (33% support NCAA decision, 28% oppose, 39% had no opinion).Articles featuring the Poll’s most recent results include:CBS Sports: “POLL: Almost half of Americans disagree with Colin Kaepernick’s method of protest

CBS Sports: “Seahawks’ Michael Bennett says it’s time for ‘a white guy to join’ protests

Sports Illustrated: “Poll: Americans disagree with Colin Kaepernick protest

KCNTV, CBS Denver; Wisconsin Star; Pennsylvania Sun: “Kaepernick’s Protest Makes Cover of Time Magazine

Yahoo Sports: “Poll: Americans disagree with Kaepernick protest

Sporting News: “Whitlock logic: Move Panthers game now that NFL games have turned into protest stage

ESPN, Darren Rovell on Twitter: “Seton Hall National Sports Poll: 47% disapprove of Kaepernick not standing during Anthem, but 80% support his right to protest.”

Lebron Is Still King When Endorsement Matters, According to Seton Hall Sports Poll

Stillman/Sharkey LogoLEBRON IS STILL KING WHEN ENDORSEMENT MATTERS, ACCORDING TO SETON HALL SPORTS POLL

James Has Edge Over Curry Among Consumers

Retired Manning, Somewhat Deflated Brady Top Football Endorsers

South Orange, NJ, September 27, 2016 — LeBron James is more likely than Steph Curry to influence a purchasing decision by American consumers according to a national poll conducted last week by the Seton Hall Sports Poll.

The poll was conducted this week among 875 adults on both landlines and cellphones across the nation. (There is a margin of error of +/- 3.4%).

When asked which player is more likely “to sway your purchase decision on something he endorses”, 26% selected James and 19% selected Curry, with 40% choosing neither, and 16% declaring “don’t know.”

“Curry got enormous attention last year, but James did win the championship, and he’s been on the scene a lot longer” said Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute. “We will be watching to see if this turns over the next season.”

When confronted with marquee names from the NFL, and asked if their endorsement would sway a purchase decision, the retired Peyton Manning scored highest among those listed, with 31% saying “yes” to his name. Tom Brady, currently serving a four-game suspension for “Deflategate,” ranked second with 21%. Others listed were Aaron Rodgers (17%), Cam Newton (16%), JJ Watt (15%) and Odell Beckham Jr. (13%).

Manning was the only player where women rated him as high as men; they were much less impressed by the others. Manning in fact had 32% “yes” among women, 31% among men. Brady was 19% yes among women, 23% among men. Rogers received only 9% “yes” from women, 25% “yes” from men.

Advertisers will likely note that younger people are more likely to be swayed by an endorsement. It was most apparent among those giving the answer “neither,” with 26% of 18-29 years old saying “neither” while 40% of those 30-44, 43% of those 45-60 and 46% of those over 60 did.

Rick Gentile was interviewed by Seth Everett for a podcast on the poll’s findings. https://itunes.apple.com/us/podcast/seton-hall-sports-poll/id1053266467?mt=2#episodeGuid=http%3A%2F%2Fwww.blogtalkradio.com%2Fsetonhallsportspoll%2F2016%2F09%2F23%2Fseason-2-september-2016-colin-kaepernick-national-anthem-controvery

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:

This poll was conducted by telephone September 19-21 among 875 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.4 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Media: Marty Appel Public Relations (212) 245-1772, AppelPR@gmail.com; Rick Gentile (917) 881-9489.

The results:

1. Which basketball player is more likely to sway your purchase decision on something he endorses, Steph Curry or LeBron James?

Curry 19
James 26
Neither 40
Don’t know 16

2. I am going to read you the names of some current and former NFL players. Tell me if their endorsement would sway your purchase decision:

Cam Newton
Yes 16
No 64
Don’t know 20

Peyton Manning
Yes 31
No 56
Don’t know 13

Tom Brady
Yes 21
No 65
Don’t know 15

Aaron Rodgers
Yes 17
No 61
Don’t know 22

JJ Watt
Yes 15
No 62
Don’t know 23

Odell Beckham, Jr.
Yes 13
No 65
Don’t know 22

Seton Hall Sports Poll Finds 33% Support for NCAA Decision to Pull Events from North Carolina; 28% Disagree

Stillman/Sharkey LogoSETON HALL SPORTS POLL FINDS 33% SUPPORT FOR NCAA DECISION TO PULL EVENTS FROM NORTH CAROLINA; 28% DISAGREE

South Orange, NJ, September 23, 2016 — By a margin of 33% – 28%, Americans support the NCAA decision to pull their national tournaments out of North Carolina in the wake of what it called the state’s anti-LGBT laws.

39% had no opinion, or did not know.

The poll was conducted this week among 875 adults on both landlines and cellphones across the nation. (There is a margin of error of +/- 3.4%).

“There is no overwhelming position on this,” said Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute. “Like the issue itself, there is division, but we believe the NCAA will be buoyed by this show of support on a matter still evolving in public opinion.”

Rick Gentile was interviewed by Seth Everett for a podcast on the poll’s findings.

To stream : http://tobtr.com/9488399

To download: https://itunes.apple.com/us/podcast/seton-hall-sports-poll/id1053266467?mt=2#episodeGuid=http%3A%2F%2Fwww.blogtalkradio.com%2Fsetonhallsportspoll%2F2016%2F09%2F23%2Fseason-2-september-2016-colin-kaepernick-national-anthem-controvery

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:

This poll was conducted by telephone September 19-21 among 875 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.4 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Media: Marty Appel Public Relations (212) 245-1772, AppelPR@gmail.com; Rick Gentile (917) 881-9489.

The results:

The NCAA recently announced it was moving 6 collegiate championship events out of North Carolina because of what it referred to as the state’s anti-LGBT laws. Do you approve, disapprove or have no opinion on the NCAA’s stance?

Approve 33

Disapprove 28

No Opinion/Don’t know 39

Americans Show Disapproval of Kaepernick’s Actions But Support His Right to Protest

Stillman/Sharkey LogoSouth Orange, NJ, September 22, 2016 — Americans disapprove by nearly 2 to 1 (with many having no opinion) of San Francisco quarterback Colin Kaepernick’s sitdown/kneeldown during the playing of the national anthem in protest of police violence against people of color – but approve of his right to protest by a 4-1 margin, according to a national poll conducted this week by the Seton Hall Sports Poll.

Only 20% feel he should be ordered to stand or dropped from the team if he refuses, but 80% support his right to protest. Of those 80%, 47% say they believe he is wrong for not standing and 33% find the method of protest to be acceptable.

There was a strong effect by age with disapproval rising markedly by age – 25% of 18-29 years olds disapproving, 44% among 30-44, 53% among 45-60 and 60% among those over 60.

The poll was conducted this week among 875 adults on both landlines and cellphones across the nation. (There is a margin of error of +/- 3.4%).

Overall 47% disapprove of Kaepernick’s actions, with 27% approving. 22% had no opinion. However African-Americans were just the opposite, approving his actions by more than 2 to 1.

Only 13% said they would support Kaepernick’s protest by themselves remaining seated if they were present for one of his games.

Overwhelming Support for Playing of Anthem

As to the playing of the anthem itself, the response was far more supportive, with 80% believing it should be played before sporting events and only 8% saying it shouldn’t. Among whites, 82% said it should be played, and among African-Americans, 70% felt it should.

“The act of his protest has been widely publicized but it is surprising that 81% know what the cause is,” said Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute. “Our poll indicates that people are sensitive to the complexity of the situation and there is clearly no rush to penalize him or drop him.”

On a question of the appropriateness of celebrities to use their fame as a platform to protest in general, 52% said it was appropriate and 39% said it was not.

Rick Gentile was interviewed by Seth Everett for a podcast on the poll’s findings.

To stream : http://tobtr.com/9488399

To download: https://itunes.apple.com/us/podcast/seton-hall-sports-poll/id1053266467?mt=2#episodeGuid=http%3A%2F%2Fwww.blogtalkradio.com%2Fsetonhallsportspoll%2F2016%2F09%2F23%2Fseason-2-september-2016-colin-kaepernick-national-anthem-controvery

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:

This poll was conducted by telephone September 19-21 among 875 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.4 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.
Media: Media: Marty Appel Public Relations (212) 245-1772, AppelPR@gmail.com; Rick Gentile (917) 881-9489.

The results

1. Are you aware of San Francisco 49ers’ quarterback Colin Kaepernick’s refusal to stand during the national anthem prior to 49ers football games?

Yes 91%

No 9

 

2. Do you know what Kaepernick is protesting by his gesture?

Yes or Police violence against people of color 81

No 19

 

3. How do you feel about the fact that Colin Kaepernick kneels down on the sideline instead of standing during the playing of the anthem? Do you approve, disapprove or have no opinion?

Approve 27

Disapprove 47

No Opinion 22

Don’t know 4

 

4. Do you feel that Kaepernick should find a different way to make his protest known?

Yes 56

No 32

Don’t know 12

 

5. Currently the NFL “encourages” standing during the playing of the national anthem but does not require it. Do you think the league should require standing during the anthem?

Yes 42

No 54

Don’t Know 4

 

6. If you attended a sporting event would you remain seated during the anthem to support Kaepernick’s protest?

Yes 13

No 80

Don’t Know 7

 

7. Do you think the national anthem should be played before sporting events?

Yes 80

No 8

Don’t know 12

 

8. Do you think it’s appropriate for players to stage protests while in uniform on the field or on the sidelines?

Yes 33

No 56

Don’t know 11

 

9. Which of the following statements do you most agree with:

I don’t support Kaepernick’s right to protest and believe he should be ordered to stand or be dropped from the team if he refuses. 20

I support his right to protest but believe he is wrong for not standing for the
anthem. 47

I support his right to protest and I think not standing for the anthem is an acceptable way to do it. 33

 

10. Do you think it’s appropriate for celebrities to use their fame as a platform to make protests?

Yes 52

No 39

Don’t know 9

Super Bowl 50 Advertising, are you Paying Attention?

Cocacola-5cents-1900According to the most recent Seton Hall Sports Poll, a whopping 68% of all Americans plan on watching Super Bowl 50.
That’s roughly 218 million people, not counting the international numbers.
Why?
Well, because it’s the Super Bowl.

But given a choice of reasons, “I’m a football fan” and/or a “fan of one of the teams playing” account for only 59% of all Americans who plan on watching.

And, sponsors take note, a full 10% of those who said they would be watching say they will do so because they are “interested in seeing the commercials.” And 18% because “it’s a big event.” That’s 28% (approximately 61 million people) who will be watching and are not doing so primarily to watch football. They are watching to be entertained.

We also know that 55% of everyone watching (118 million people) say they’ll watch the Super Bowl commercials closer than they normally watch commercials. Because, well, Super Bowl commercials have come to be a part of the entertainment.

But here’s the kicker, as Darren Rovell of ESPN notes:

And this, of course, is right in line with the numbers we polled in the Fall when a resounding 44% said they paid attention to sponsor signs in stadiums; but an overwhelming majority said that it made no difference:

Rovell is right. That’s just way too low a number to be possible for all the money spent. But remember, these numbers reflect what people think and what they say, not how they behave or what they ultimately do.

As for the ROI on dollars spent on advertising to over 200 million people, many of whom are watching for the express purpose of being entertained by your ad? This article in Ad Sense breaks it down, and the number of repeat advertisers speaks volumes– as does the number of new advertisers launching a product campaign.

And ultimately, it’s about brand awareness. You may not run out to buy that product on Monday, but you (and close to 220 million other people) will be aware of it. And that’s a first and crucial step in product marketing.

Sports Poll Cited in MarketWatch on Fantasy Sports, ‘Gambling’ and how to Invest in DFS

RothbortProfessor Scott Rothbort of the Stillman School of Business cited findings of the Seton Hall Sports Poll in an article he wrote for MarketWatch.

In the article, “4 ways to make money on fantasy sports without gambling,” Rothbort, the founder and president of LakeView Asset Management, writes:

Daily fantasy sports or “DFS” sites have been all the rage recently, as its advertising has inundated the airwaves, participation has surged and controversy has taken root. Governmental regulators and attorneys general have voiced their opinions as to its legality (or lack thereof) in hearings and pronouncements too numerous to list. Furthermore, there was even an “insider trader” case which raised some concerns as to fairness in these sports fantasy leagues.

In other words, there’s a lot of heat being generated in the space. Is it a passing fad or is there something lasting here as a business? And if so, what does that mean for a potential investor (as opposed to a player)?

The Seton Hall Sports Poll, conducted by the Sharkey Institute at Seton Hall University‘s Stillman School of Business, recently asked the public what they thought about DFS: Are these games of skill or gambling; should they be regulated; and, should they be legal?

In the November poll, 50% say they believe it is a form of gambling, 30% say it is a game of skill and 20% did not know. This compares to the same poll conducted in September in which 52% said gambling, 31% responded skill, leaving 17% who did not know. The lack of any real movement in these numbers, despite all the controversy during the time between the polls, indicates a solid result.

Also in the November poll, on the question of should there be state regulation: 51% said yes and 35% said no. As to legality, in the same poll, 54% said it should be legal and 38% said illegal.

The takeaway from these polls is that a majority of respondents believe that the sports-fantasy industry should be legalized and regulated. That is really what the attorneys general want. By doing so, this would enable the states to: control the activities, impose licensing fees, and make sure they get their fair share of taxes from winnings. The IRS already requires the issuance of a 1099 form for winnings over $600, much like what is done at the racetrack, and hence the federal government already has its finger in the sports fantasy pie.

I am not a regulator or an attorney. I am an investor and finance professor. My questions are not on legality or gambling but … how can you make money by investing alongside the fantasy sports industry? Read more.

Poll Results Featured in NY Daily News, NJ.com, The Record, Legal Sports Report and USC/USA Today Sports, ‘Fields of Green’

https://commons.wikimedia.org/wiki/File%3AManual_typewriter_2008.jpg

The Seton Hall Sports Poll’s results were featured in the NY Daily News, NJ.com, The Record, Legal Sports Report and Fields of Green, an online partnership between USA TODAY Sports Media Group and the USC Sports Business Institute

A discussion about the poll results can be heard on Seth Everett’s “Sports with Friends.”

The Daily News and NJ.com focused on the finding that following the Paris attacks that included terrorist activity outside the Stade de France during a major soccer match, 73% of Americans say they are very or somewhat concerned about attending a sporting event in a large venue.

Daily News, “Seton Hall Sports Poll: Paris terror has raised concerns about stadium safety in U.S.

NJ.com: “Paris attacks have Americans fearing safety at sporting events, poll says

The Record and Legal Sports Report wrote about the findings regarding Daily Fantasy Sports.

The Record: “U.S. public seeing DFS as gambling moreso than game of skill, per Seton Hall poll

Legal Sports Report: “Poll: Half Think Daily Fantasy Sports Should Be Legal; Half Also Think DFS Is Gambling

Fields of Green focused on the public perception of stadium sponsorship included in the Poll’s last results.

Fields of Green: “Fans say they aren’t affected by team sponsorship deals

You can hear Seth Everett and Rick Gentile discuss these and other findings on the podcast, here.