Category: Advertising

Are Sports the Future Growth for Streaming Services? Poll Shows Sports Fans Will Subscribe and Stay

The blossoming marriage between sports and streaming services has never been more apparent than 59 percent of avid fans said they specifically subscribed to see an exclusive single game there – and 80 percent of those fans said they kept…

A Big Week for Sports Betting; But Has the Pace Slowed? Distaste for sports betting advertising rises, 45 percent of Americans support federal ban

South Orange, NJ, February 15, 2024 – In a Super Bowl week that saw record numbers for sports betting, the Seton Hall Sports Poll found a modest increase in the number of Americans who said they had placed a bet…

30% Say They’ll Watch/Follow Women’s World Cup Soccer Tournament – Number rises to 46% for Sports Fans, 65% for Avid Fans

Public rejects ‘Visit Saudi’ sponsorship. The Women’s World Cup is set to begin on Thursday, July 20 with the U.S. Women’s National Team (USWNT) playing Vietnam the next day. A Seton Hall Sports Poll found that 30 percent of Americans…

51% of Sports Fans Have Interest in Pickleball, But Is It a Made for TV Sport? 

Pickleball: Strongest in Northeast and West, and Among Those 18-34; Men and Women Show Nearly Equal Interest   South Orange, NJ, June 23, 2023 – Fifty-one percent of self-described sports fans say they are interested in Pickleball, the upstart participant…

Is Cable TV Striking Out with Sports Fans? Poll shows continued exodus from cable, but non-fans cutting cords in even greater numbers.

Sports programing has long been a major driving force behind cable TV subscriptions, going back to the birth of “superstations” (Braves, Yankees, Cubs, Mets) in the 1980s and the advent of ESPN Last year, the bulk of the most watched…

Fans Favor Pitch Clock, Shift Ban and Larger Bases; Numbers Stay Strong from Pre-Season to In-Season

South Orange, NJ, May 24, 2023 – Before the Major League Baseball season began (March, 2023), the Seton Hall Sports Poll found that fans embraced the new rules implemented for this season.  In some cases, support from self-described fans, avid…

More Than Half of Americans Say ‘Yes’ to Student-Athletes Payments for Revenue Generating Sports; Number Rises to 62% for Sports Fans; 2 /3 Favor Student Athletes Getting Paid for NIL

With being a member of the sweet sixteen, each of the remaining schools in the NCAA tournaments receive direct financial compensation as well as indirect benefits such as strong media exposure. The stars of the tournament, the students, do not…

March Madness Goes Digital: Number Watching on Phone/Laptop Nearly Doubles; More Than a Third Who Watch Will Bet, Half Will Engage with Social Media

South Orange, NJ, March 14, 2023 – With the NCAA College Basketball Championships (“March Madness”) upon us, sports fans across the country are migrating in greater numbers towards non-TV devices to catch the action. While a year ago only 7…

Poll on Sports Betting USA, 2023

More Than 50 percent of U.S. Say Sports Betting Should Be Legal  Fans Say Announcers Should Be Mum On Odds During Games  ‘Too Many Sports Betting Ads During Games’ Say Majority of Fans   South Orange, NJ, March 2, 2023…

Sports Poll Featured by International Business Times, Sports Business Journal, The Athletic, Grant Wahl, Darren Rovell and More

The most recent findings of the Seton Hall Sports Poll were featured in media across the United States and beyond and included traditional news articles, Tweets, podcasts and radio shows. Media appearances included International Business Times, Sports Business Journal (three times), The Athletic, The Beat…

Sports Fans Cutting Cords, Wading into the Stream: 9 Pt. Drop in Cable, 6 in Satellite Subscriptions Last Year

South Orange, NJ June 14, 2022 – The television landscape has been gradually shifting for years, and the Seton Hall Sports Poll has been tracking this shift in how the American public is watching sports. In comparison to a May…