The poll, known as the Seton Hall Sports Poll Conducted by The Sharkey Institute, debuted in February 2006 with a poll on the 2006 Olympic Games.
It is the first and only university-based, ongoing polling service to delve into the multi-billion dollar sport industry, and its findings serve as a barometer of public opinion on the many important issues confronting sport today.
Rick Gentile, long associated with CBS Sports, and currently a professor at Seton Hall, is the director of the Sports Poll.
With the help of other experts from the Stillman School of Business, Center for Sport Management, and a host of outside consultants from the polling community, the Seton Hall Sport Poll has achieved a tremendous amount of national exposure. ESPN, Bloomberg, the Associated Press, CNBC, PBS, and a plethora of newspapers, radio stations, and business journals have all used poll results.
The polling service covers topical matters with great immediacy and also takes a broader overview of sports issues of general interest to society. Public funding and tax breaks for stadiums and franchises, gambling, labor disputes, role models, ethical behavior, drug testing, legislative issues, franchise movements, equality for women’s sports, etc., are all examples of important cultural questions emanating from the sport universe, that have been and will continue to be explored by the Seton Hall Sports Poll.
“In our polling center, students and faculty apply their skills in statistics as well as in communications. They work on real projects, projects that are advancing the national dialogue on sports,” noted Ann M. Mayo, Ph.D., director of the Center for Sport Management.
Corporations, leagues and special interest groups will be invited to commission the polling service for their own research needs.