Three of Top Five Most Identifiable Athletes Are Female Fans Support Student Athletes Payment for Name, Image and Likeness The Caitlin Clark Effect is Real – Women’s Interest Declines 6 points from 2024 One of the products of college basketball’s…
Half of the population (51%) watched 2024-2025 NFL games via streaming Seven out of ten NFL Fans (71%) watched games via streaming Four out of five (85%) of Avid Fans watched games via streaming Full game viewership is still strong…
82 percent of Americans indicate they “will watch” the 2025 Super Bowl Fans feel good about New Orleans security Kansas City Chiefs fatigue is real Kendrick Lamar at halftime and the Taylor Swift effect is driving youthful watchers Super Bowl…
• WNBA fandom rose across the board: sports fans, men, women, all age groups • Americans say, “The WNBA Deserves More Coverage!” And Capitalizes on Its New Stars The WNBA’s 2024 season marked unprecedented growth in fan interest, fueled by…
By a 3 to 1 margin, Americans Support Presidential Win Over Winning a Sports Championship Americans reject mixing their politics and sports Political ads are unpopular with sports fans Social justice activism by players and teams is more popular than…
Poll Finds American Fans are Ready for 2024 Summer Olympic Games Opening Ceremonies Especially Anticipated “Will Watch” numbers 10 points Higher than Tokyo 2021 Fan Interest on Par with NFL Strong Interest in New Sport – Breaking Olympic Betting Lower…
With a month to go before the 2024 Summer Olympic Games kick off with an unprecedented Opening Ceremony on July 26 in Paris, Americans are already showing great interest – even before all the teams are officially chosen. The Opening…
The blossoming marriage between sports and streaming services has never been more apparent than 59 percent of avid fans said they specifically subscribed to see an exclusive single game there – and 80 percent of those fans said they kept…
Fan interest in the NFL Draft, (shown live on ABC, ESPN, and NFL Network in addition to huge in-person attendance in Detroit), is on par with fan interest in the NBA, NCAA football and NCAA basketball, (as determined by previous…
South Orange NJ, March 27, 2024 – Going into last year’s baseball season, 42 percent of Major League Baseball fans said games were too long – and MLB unveiled a number of sweeping rule changes that significantly shortened game times.…
South Orange NJ, March 20, 2024 – By more than a 2 to 1 margin, Caitlin Clark is the best known college basketball player (male or female) in America. Among self-described sports fans, 60 percent identified her as an NCAA…
The most recent Seton Hall Sports Poll was featured by media across the country and the world for its findings on the Super Bowl, the impact of Taylor Swift on viewership, the impact of big game advertising and more. The…
South Orange, NJ, February 15, 2024 – In a Super Bowl week that saw record numbers for sports betting, the Seton Hall Sports Poll found a modest increase in the number of Americans who said they had placed a bet…
South Orange, NJ, February 9, 2024 – Although the reverberations from the first-ever NFL playoff game to run exclusively on a streaming service (Kansas City vs. Miami) are still being analyzed, results from a recent Seton Hall Sports Poll are telling…
21 Percent Say Taylor Swift’s Presence Influencing Decision to Watch, Number Rises to 41% for 18-34 Year-Olds Nearly ¾ Pay More Attention to Super Bowl Commercials, More than Half Plan to Discuss on Social Media Sports Betting on Super Bowl…
Public rejects ‘Visit Saudi’ sponsorship. The Women’s World Cup is set to begin on Thursday, July 20 with the U.S. Women’s National Team (USWNT) playing Vietnam the next day. A Seton Hall Sports Poll found that 30 percent of Americans…
Pickleball: Strongest in Northeast and West, and Among Those 18-34; Men and Women Show Nearly Equal Interest South Orange, NJ, June 23, 2023 – Fifty-one percent of self-described sports fans say they are interested in Pickleball, the upstart participant…
Sports programing has long been a major driving force behind cable TV subscriptions, going back to the birth of “superstations” (Braves, Yankees, Cubs, Mets) in the 1980s and the advent of ESPN Last year, the bulk of the most watched…
South Orange, NJ, May 24, 2023 – Before the Major League Baseball season began (March, 2023), the Seton Hall Sports Poll found that fans embraced the new rules implemented for this season. In some cases, support from self-described fans, avid…
MLB fans favor Pitch Clock by more than 4 to 1. Sports fans and the general U.S. population are much more excited for the 2023 baseball season than they were a year ago. with excitement-level jumps of 20 points…