Earlier this year, it was revealed that Facebook refused to make positive changes to their product – even though they knew their app had a negative effect on children. In late March, it was revealed that Meta was paying one of the biggest Republican consulting firms to run this smear campaign on TikTok.
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The name is not the only thing Facebook chose to develop. Facebook has expanded the controls given to its advertisers and now allows them to avoid irrelevant and insensitive ads.
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Everyone knows the name Facebook, but a new name is being introduced to the market: Meta. Newly rebranded to Meta, Facebook’s parent company is starting a new company direction that aims to create a people-centered metaverse.
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Some grew up with MySpace, some grew up with Facebook, and now Facebook Meta wants the next generation to grow up with the Metaverse. On October 28th, Facebook officially renamed itself Meta and will trade under the ticker MVRS on the NASDAQ starting December 1st.
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Digital ad spending ballooned in 2020, with billions of dollars being poured into ad brokers like Google, Facebook, Snapchat, and Pinterest. Many companies discovered that digital ad yields were up to 25% better than traditional mediums.
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The Amazon is a protected rainforest, not only for animals who call it home, but for indigenous people as well. This illegal land possession drives the natives of the space to find new water sources and hunting areas and forcing them to relocate their families after decades of living in the area.
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Instagram’s attempt to create a child-friendly social media platform has been put on pause as of Monday, September 27. The announcement was made in an Instagram blog post with no indication of when the project will resume.
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Chrome will discontinue data collection for individual users and instead group users together by popular interests. They will also begin to secure web histories on individual user devices. Google has already said they will be moving forward with getting rid of third-party cookies. They hope that these steps will allow marketers to evolve in a way that they can still use valuable information to advertise relevant products to users while simultaneously taking greater steps to secure the individual.
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Social media has turned the way news is shared on its head in the last fifteen years switching from the newspaper and television to personalized social media accounts.
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Facebook is concerned about a future iOS update that would pose a threat to its advertising business because of built-in privacy protections the software will have. Facebook relies on the collection of data to provide marketers with tools to target certain individuals. In their business, the tiniest improvement to the funnel could mean millions or even tens of millions of dollars.
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