1 in 3 Americans and 4 in 5 soccer fans will watch/follow the 2025 FIFA Club World Cup (CWC) 2025 CWC watch/follow numbers are at the same level as the 2022 Men’s and 2023 Women’s World Cups Fan interest in…
1 of 3 Americans buy a streaming service to watch a game Netflix and Amazon remain streaming kings Cable TV subscriptions decline to 1 of 5 Americans Free streaming services: the new frontier for sports? Is there any doubt why…
1 in 3 Americans (35%) are interested in the NFL Draft 3 in 4 Avid Fans (75%) are interested in the NFL Draft 2 in 5 Fans (40%) in the 18–34-year-olds are interested in the NFL Draft The NFL…
Three of Top Five Most Identifiable Athletes Are Female Fans Support Student Athletes Payment for Name, Image and Likeness The Caitlin Clark Effect is Real – Women’s Interest Declines 6 points from 2024 One of the products of college basketball’s…
By a 3 to 1 margin, Americans Support Presidential Win Over Winning a Sports Championship Americans reject mixing their politics and sports Political ads are unpopular with sports fans Social justice activism by players and teams is more popular than…
Poll Finds American Fans are Ready for 2024 Summer Olympic Games Opening Ceremonies Especially Anticipated “Will Watch” numbers 10 points Higher than Tokyo 2021 Fan Interest on Par with NFL Strong Interest in New Sport – Breaking Olympic Betting Lower…
With a month to go before the 2024 Summer Olympic Games kick off with an unprecedented Opening Ceremony on July 26 in Paris, Americans are already showing great interest – even before all the teams are officially chosen. The Opening…
The blossoming marriage between sports and streaming services has never been more apparent than 59 percent of avid fans said they specifically subscribed to see an exclusive single game there – and 80 percent of those fans said they kept…
Fan interest in the NFL Draft, (shown live on ABC, ESPN, and NFL Network in addition to huge in-person attendance in Detroit), is on par with fan interest in the NBA, NCAA football and NCAA basketball, (as determined by previous…
South Orange NJ, March 27, 2024 – Going into last year’s baseball season, 42 percent of Major League Baseball fans said games were too long – and MLB unveiled a number of sweeping rule changes that significantly shortened game times.…
South Orange NJ, March 20, 2024 – By more than a 2 to 1 margin, Caitlin Clark is the best known college basketball player (male or female) in America. Among self-described sports fans, 60 percent identified her as an NCAA…
The most recent Seton Hall Sports Poll was featured by media across the country and the world for its findings on the Super Bowl, the impact of Taylor Swift on viewership, the impact of big game advertising and more. The…
South Orange, NJ, February 15, 2024 – In a Super Bowl week that saw record numbers for sports betting, the Seton Hall Sports Poll found a modest increase in the number of Americans who said they had placed a bet…
South Orange, NJ, February 9, 2024 – Although the reverberations from the first-ever NFL playoff game to run exclusively on a streaming service (Kansas City vs. Miami) are still being analyzed, results from a recent Seton Hall Sports Poll are telling…
21 Percent Say Taylor Swift’s Presence Influencing Decision to Watch, Number Rises to 41% for 18-34 Year-Olds Nearly ¾ Pay More Attention to Super Bowl Commercials, More than Half Plan to Discuss on Social Media Sports Betting on Super Bowl…
Public rejects ‘Visit Saudi’ sponsorship. The Women’s World Cup is set to begin on Thursday, July 20 with the U.S. Women’s National Team (USWNT) playing Vietnam the next day. A Seton Hall Sports Poll found that 30 percent of Americans…
Sports programing has long been a major driving force behind cable TV subscriptions, going back to the birth of “superstations” (Braves, Yankees, Cubs, Mets) in the 1980s and the advent of ESPN Last year, the bulk of the most watched…
South Orange, NJ, May 24, 2023 – Before the Major League Baseball season began (March, 2023), the Seton Hall Sports Poll found that fans embraced the new rules implemented for this season. In some cases, support from self-described fans, avid…
With being a member of the sweet sixteen, each of the remaining schools in the NCAA tournaments receive direct financial compensation as well as indirect benefits such as strong media exposure. The stars of the tournament, the students, do not…
South Orange, NJ, March 14, 2023 – With the NCAA College Basketball Championships (“March Madness”) upon us, sports fans across the country are migrating in greater numbers towards non-TV devices to catch the action. While a year ago only 7…