American Public Supports College Athletes Receiving ‘Image and Likeness’ Endorsement Money, as Approved in California this Week
But Feels NCAA, not States, Should Oversee the Process
South Orange NJ, October 3, 2019 — The American public, by an almost 2-1 margin, believes that student athletes should be allowed to profit from the use of their name, likeness or image such as in the endorsement of a product.
Such was the finding of a Seton Hall Sports Poll conducted this week, where 60% endorsed the idea with 32% rejecting it. Eight percent said they did not know, or had no opinion.
The Poll was conducted among 714 adult Americans across the country, either on landline or cellphone. The poll has a margin of error of +/- 3.8 percent.
The timing of the Poll coincided with California Governor Gavin Newsom signing a bill that allows college athletes to hire agents and earn endorsement money.