Poll Finds American Fans are Ready for 2024 Summer Olympic Games Opening Ceremonies Especially Anticipated “Will Watch” numbers 10 points Higher than Tokyo 2021 Fan Interest on Par with NFL Strong Interest in New Sport – Breaking Olympic Betting Lower…
Interest High for Summer Olympic Games in Paris; One Month Out, Opening Ceremonies Especially Anticipated
With a month to go before the 2024 Summer Olympic Games kick off with an unprecedented Opening Ceremony on July 26 in Paris, Americans are already showing great interest – even before all the teams are officially chosen. The Opening…
Are Sports the Future Growth for Streaming Services? Poll Shows Sports Fans Will Subscribe and Stay
The blossoming marriage between sports and streaming services has never been more apparent than 59 percent of avid fans said they specifically subscribed to see an exclusive single game there – and 80 percent of those fans said they kept…
35 Percent of Americans Said They Would Watch the NFL Draft, 20 Percent to Attend ‘Watch Parties’ — Strong Enthusiasm Found for UFL/Spring Football
Fan interest in the NFL Draft, (shown live on ABC, ESPN, and NFL Network in addition to huge in-person attendance in Detroit), is on par with fan interest in the NBA, NCAA football and NCAA basketball, (as determined by previous…
MLB Makes Progress, Fans Like Shorter Games More of general public say they will visit ballpark this year; 74 percent of MLB fans wish broadcast games were ‘easier to find.’
South Orange NJ, March 27, 2024 – Going into last year’s baseball season, 42 percent of Major League Baseball fans said games were too long – and MLB unveiled a number of sweeping rule changes that significantly shortened game times.…
Caitlin Clark, the Most Popular College Basketball Player in America: Women’s Tournament likely to break records, NIL registers strongest support ever.
South Orange NJ, March 20, 2024 – By more than a 2 to 1 margin, Caitlin Clark is the best known college basketball player (male or female) in America. Among self-described sports fans, 60 percent identified her as an NCAA…
Seton Hall Sports Poll on Super Bowl, Taylor Swift, Featured in Media Across the U.S.
The most recent Seton Hall Sports Poll was featured by media across the country and the world for its findings on the Super Bowl, the impact of Taylor Swift on viewership, the impact of big game advertising and more. The…
A Big Week for Sports Betting; But Has the Pace Slowed? Distaste for sports betting advertising rises, 45 percent of Americans support federal ban
South Orange, NJ, February 15, 2024 – In a Super Bowl week that saw record numbers for sports betting, the Seton Hall Sports Poll found a modest increase in the number of Americans who said they had placed a bet…
Was NFL Game Streamed on Peacock a Wise Gamble? Fans Say Yes
South Orange, NJ, February 9, 2024 – Although the reverberations from the first-ever NFL playoff game to run exclusively on a streaming service (Kansas City vs. Miami) are still being analyzed, results from a recent Seton Hall Sports Poll are telling…
Number of Americans Planning to Watch Super Bowl Up – Taylor Swift Effect?
21 Percent Say Taylor Swift’s Presence Influencing Decision to Watch, Number Rises to 41% for 18-34 Year-Olds Nearly ¾ Pay More Attention to Super Bowl Commercials, More than Half Plan to Discuss on Social Media Sports Betting on Super Bowl…
30% Say They’ll Watch/Follow Women’s World Cup Soccer Tournament – Number rises to 46% for Sports Fans, 65% for Avid Fans
Public rejects ‘Visit Saudi’ sponsorship. The Women’s World Cup is set to begin on Thursday, July 20 with the U.S. Women’s National Team (USWNT) playing Vietnam the next day. A Seton Hall Sports Poll found that 30 percent of Americans…
51% of Sports Fans Have Interest in Pickleball, But Is It a Made for TV Sport?
Pickleball: Strongest in Northeast and West, and Among Those 18-34; Men and Women Show Nearly Equal Interest South Orange, NJ, June 23, 2023 – Fifty-one percent of self-described sports fans say they are interested in Pickleball, the upstart participant…
Is Cable TV Striking Out with Sports Fans? Poll shows continued exodus from cable, but non-fans cutting cords in even greater numbers.
Sports programing has long been a major driving force behind cable TV subscriptions, going back to the birth of “superstations” (Braves, Yankees, Cubs, Mets) in the 1980s and the advent of ESPN Last year, the bulk of the most watched…
Fans Favor Pitch Clock, Shift Ban and Larger Bases; Numbers Stay Strong from Pre-Season to In-Season
South Orange, NJ, May 24, 2023 – Before the Major League Baseball season began (March, 2023), the Seton Hall Sports Poll found that fans embraced the new rules implemented for this season. In some cases, support from self-described fans, avid…
Poll Shows Enthusiasm for ’23 MLB Season, Aided in Part by Pitch Clock and Shorter Games
MLB fans favor Pitch Clock by more than 4 to 1. Sports fans and the general U.S. population are much more excited for the 2023 baseball season than they were a year ago. with excitement-level jumps of 20 points…
More Than Half of Americans Say ‘Yes’ to Student-Athletes Payments for Revenue Generating Sports; Number Rises to 62% for Sports Fans; 2 /3 Favor Student Athletes Getting Paid for NIL
With being a member of the sweet sixteen, each of the remaining schools in the NCAA tournaments receive direct financial compensation as well as indirect benefits such as strong media exposure. The stars of the tournament, the students, do not…
March Madness Goes Digital: Number Watching on Phone/Laptop Nearly Doubles; More Than a Third Who Watch Will Bet, Half Will Engage with Social Media
South Orange, NJ, March 14, 2023 – With the NCAA College Basketball Championships (“March Madness”) upon us, sports fans across the country are migrating in greater numbers towards non-TV devices to catch the action. While a year ago only 7…
Poll on Sports Betting USA, 2023
More Than 50 percent of U.S. Say Sports Betting Should Be Legal Fans Say Announcers Should Be Mum On Odds During Games ‘Too Many Sports Betting Ads During Games’ Say Majority of Fans South Orange, NJ, March 2, 2023…
Poll on Women’s Sports in America: ‘Show Us More and We’ll Watch More’
Billie Jean King Weighs in on Finding that 57 Percent of Avid Fans Say Men and Women Should Compete With and Against Each Other Poll Finds Support for Government Assistance to Women’s Sports; Women and Men in General Agreement on…
Covid Over? Americans Planning to Watch Super Bowl with Others Up 84%
44% Of General Public Look Most Forward to Half-Time and Commercials; With Legal Gambling on Upswing, Plans to Wager on Super Bowl Up 32%. Has the Super Bowl party made a post-Covid comeback? The numbers seem to point in that…