March Madness popularity rises among men’s and women’s basketball fans March Madness brackets and betting bring us together Americans overwhelmingly support college athletes’ rights to determine value Americans favor college athletes’ rights to collective bargaining and Title IX protection America…
NBA fans favor USA vs. World NBA All-Star game format 4 to 1 NBA fans support for a European-based NBA league 2 to 1 National Basketball Association (NBA) fans anticipate seeing whether U.S. teams led by all-stars Steph Curry and…
58% of Americans Support a Potential WNBA Players Strike 60% of Americans Believe WNBA Should Have Higher Revenue Share More than Half of all Americans say WNBA pay doesn’t match its popularity The collective bargaining agreement negotiation period between the…
WNBA fan interest is up eight points YoY Over half of Sports Fans believe WNBA deserves more coverage 3 in 5 Americans demand more promotion of all women’s sports In the roiling sea of sports opinion there is one constant…
Three of Top Five Most Identifiable Athletes Are Female Fans Support Student Athletes Payment for Name, Image and Likeness The Caitlin Clark Effect is Real – Women’s Interest Declines 6 points from 2024 One of the products of college basketball’s…
Poll Finds American Fans are Ready for 2024 Summer Olympic Games Opening Ceremonies Especially Anticipated “Will Watch” numbers 10 points Higher than Tokyo 2021 Fan Interest on Par with NFL Strong Interest in New Sport – Breaking Olympic Betting Lower…
With a month to go before the 2024 Summer Olympic Games kick off with an unprecedented Opening Ceremony on July 26 in Paris, Americans are already showing great interest – even before all the teams are officially chosen. The Opening…
The blossoming marriage between sports and streaming services has never been more apparent than 59 percent of avid fans said they specifically subscribed to see an exclusive single game there – and 80 percent of those fans said they kept…
South Orange NJ, March 20, 2024 – By more than a 2 to 1 margin, Caitlin Clark is the best known college basketball player (male or female) in America. Among self-described sports fans, 60 percent identified her as an NCAA…
Sports programing has long been a major driving force behind cable TV subscriptions, going back to the birth of “superstations” (Braves, Yankees, Cubs, Mets) in the 1980s and the advent of ESPN Last year, the bulk of the most watched…
With being a member of the sweet sixteen, each of the remaining schools in the NCAA tournaments receive direct financial compensation as well as indirect benefits such as strong media exposure. The stars of the tournament, the students, do not…
South Orange, NJ, March 14, 2023 – With the NCAA College Basketball Championships (“March Madness”) upon us, sports fans across the country are migrating in greater numbers towards non-TV devices to catch the action. While a year ago only 7…
More Than 50 percent of U.S. Say Sports Betting Should Be Legal Fans Say Announcers Should Be Mum On Odds During Games ‘Too Many Sports Betting Ads During Games’ Say Majority of Fans South Orange, NJ, March 2, 2023…
Although she was barely known while playing for the Phoenix Mercury in the WNBA, 65 percent of American adults now know who Brittney Griner is. Who is Brittney Griner? N=1,579 General Population Sports Fan* Non Fan Avid Fan Casual…
Majority of fans say $10 million fine and one year suspension “strong enough” for Phoenix Suns owner; By 3 to 1 say Paypal should be able to walk away from sponsorship South Orange, NJ October 19, 2022 – With…
Fans Like Benefits from NFT Ownership; Seek More While the concepts of cryptocurrency (Bitcoin, Ethereum, etc.,) and non-fungible tokens (NFT) may still be foreign to many Americans, 24 percent of households in the U.S. have owned either or both. And…
South Orange, NJ March 17, 2022 – Since the passage of legislation in 29 states last year that provides for student-athletes to receive payments for use of their name, image or likeness (NIL), there has been double digit increase in…
South Orange, NJ, February 10, 2022 – For this year’s Super Bowl, 36 percent of those watching say they will do so with people that include individuals outside of their immediate families. Apparently, Super Bowl parties are back. The number…
Despite L.A. plans to abandon mask requirement for Super Bowl, 58 percent say masks, vaccines and negative covid tests make attendance safer. 53% Say Tennis Star Novak Djokovic Rightfully Excluded from Australian Open South Orange, NJ, February 4, 2022…
South Orange, NJ, Dec. 20 – For the first time since the introduction of the COVID-19 vaccine a year ago, the number of people saying they would attend a live sporting event has decreased. The Seton Hall Sport Poll has…