Category Archives: Baseball

Seton Hall Sports Poll in Media Across the Country

Seton Hall’s latest Sports Poll gauged public opinion on star athlete approval ratings, ticket purchasing, PED use, the most admired sports accomplishments and the most anticipated sporting events.

The poll and its findings were featured by media outlets across the country, including Forbes, the NY Daily News, ESPN’s “SportsCenter,” the San Francisco Chronicle and the Star Ledger/NJ.com as well as a number of sports radio talk shows, including KKFN in Denver, NBC Sports Radio, 104.5 The Zone in Nashville, and 790 The Ticket in Miami.

In addition, ESPN’s Sports Business reporter, Darren Rovell, a Twitter follower of @HallSportsPoll, issued a number of tweets about poll findings to his million plus followers.

Media highlights include:

Forbes, “Poll Shows Rehashed Sexual Assault Story On Peyton Manning Has Zero Impact On His Favorability”

NY Daily News, “Seton Hall Sports Poll: Fans dig Manning despite renewed focus on sex-harassment charges”

San Francisco Chronicle, “Stephen Curry’s approval, disapproval ratings”

Star Ledger/NJ.com, “Is Peyton Manning still beloved despite allegations? Poll indicates …”

NBC Sports Radio, The Scott Seidenberg Show, “Steph Curry approval rating vs. Lebron and Kobe”

ESPN SportsCenter, “Steph Curry popularity vs. LeBron”

ESPN’s Darren Rovell, to 1.15 million followers on Twitter

Read more about the most recent Sports Poll »

Manning’s Public Approval Unscathed by Recent Accusations; Curry Still Well Behind LeBron, Kobe, in Approval Poll

Pizzi’s 7 Marathons-7 Continents-7 Days Draws Near-Super Bowl Attention

South Orange, NJ, February 25, 2016 — Despite recent accusations hurled at Peyton Manning over PED use (by Al Jazeera) and his behavior in college, his approval ratings remain high among the American public and seemingly not influenced by the negative publicity at all.

The Seton Hall Sports Poll asked 762 adults across the country (using landlines and cellphones), for approval or disapproval on a number of star athletes this week. Manning had a 68% approval rating, with only 3% disapproving of him. This is consistent with previous Seton Hall Sports Polls — in fact, his highest approval (or favorable) rating yet. (The poll has a margin of error of +/- 3.6%).

Date  Polled         Feb 2016         Oct 2013*        Sept 2012*      Nov 2011*

Approve                      68                  64                           62                    65

Disapprove                   3                    4                             3                      4

* Earlier polls asked “favorable/unfavorable”

And while basketball fans have become enamored with Steph Curry, his approval rating still trails established veterans LeBron James and the retiring Kobe Bryant. Curry had a 40% approval rating (with a remarkable 1% disapprove), while James had a 53% (9% disapprove) and Bryant a 51% approval (with 11% disapproving).

After James left Cleveland for Miami with a press announcement that was not well received, his approval was 40%, his disapproval 16%. (Seton Hall Sports Poll, November, 2010).

“It seems right to say that he has recovered from that PR blip of six years ago,” noted Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute.

Other athletes in the poll included boxer Manny Pacquaio (28% to 15%), Cam Newton (37% vs. 11%), and Patrick Kane (16% vs 3%).

Summary of all:

            Athlete            Approve          Disapprove      No Opinion

Manning            68                      3                        29

Newton              37                    11                        52

Bryant                 51                    11                        38

Curry                   40                       1                        59

Pacquaio             28                     15                        57

James                   53                        9                        39

Kane                     16                        3                        81

Most Admired Sports Accomplishment

Manning’s Super Bowl victory also led the results in a question of which recent accomplishment was most admired, but his 37% was not that far ahead of a strong 31% for runner Becca Pizzi, who completed seven marathons on seven continents in seven days. Bryant’s All-Star farewell had 14% and Denny Hamlin’s Daytona 500 victory had 7%. (Among women, Pizzi’s accomplishment was a virtual dead heat with Manning’s Super Bowl win, with 34% to Manning’s 33%).

PED Use Ban
New York Mets relief pitcher Jenrry Mejia recently became the first Major Leaguer banned for life after testing positive for a banned substance for the third time. 47% felt the punishment was right, and only 7% considered it too harsh. 32% thought it should have been banishment after one or two failed tests.

Ticket Purchasing
Respondents were also asked about their ticket buying habits for sports events. 43% said they bought sports tickets online, with only 18% saying “the box office.” 19% said they got them from friends. Ticketmaster outpolled StubHub 55% to 26% as the go-to choice, but when asked if they would likely go to a site with a relationship to the team, 56% said yes.

Looking Forward to…
Asked what event they are most looking forward to, respondents gave a slight nod to the NCAA basketball tournament with 30% to the start of baseball season at 28%. The NBA playoffs drew 17%. Among African-Americans, the result was heavily in favor of the NBA (48%), with the NCAA at 27% and MLB at 13%).

Rick Gentile will do a Podcast on this poll with Seth Everett. To stream, : http://www.blogtalkradio.com/setonhallsportspoll. To download: https://itunes.apple.com/us/podcast/seton-hall-sports-poll/id1053266467?mt=2

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:
This poll was conducted by telephone February 22-24 among 762 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.6 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Media: Marty Appel Public Relations, AppelPR@gmail.com.

The results

  1. Which athlete’s recent accomplishment do you most admire: Peyton Manning’s second Super Bowl win; Denny Hamlin’s victory driving in the Daytona 500; Kobe Bryant appearing in his 18th and last NBA All-Star game or Becca Pizzi completing 7 marathons on 7 continents in 7 days?

Manning 37%

Hamlin 7

Bryant 14

Pizzi 31

Other 12

 

  1. Which event are you most looking forward to, the major league baseball season, the NBA playoffs or the NCAA Basketball Tournament?

Baseball 28

NBA 17

NCAA 30

Don’t know 25

  1. Recently Jenrry Mejia, a relief pitcher for the New York Mets, was suspended for life by Major League Baseball for testing positive for a banned substance for the third time. Do you think banishment after testing positive three times is too harsh, just right, should be after 2 times, or should a player be banished after the first positive test?

Too harsh 7

Just right 47

Should be after 2 times 16

Should be after first time 16

Don’t know 14

 

  1. How many sports events would you say you’ve attended in the past year?

None 32

Fewer than 5 34

Between 5 and 10             17

More than 10 17

(IF NONE SKIP NEXT 3 QUESTIONS)

  1. When you are looking for tickets, where do you get them: box office, friends, on line, or another way?

Box office 18

Friends 19

On line 43

Other 12

Don’t know 9

(IF OTHER THAN “ON LINE” SKIP NEXT 2 QUESTIONS)

  1. Which on line service do you use to acquire tickets, Ticketmaster, StubHub, Vivid Seats, Ticket City, Ticket Exchange or some other?

Ticketmaster 55

StubHub 26

Vivid Seats 2

Ticket City 2

Ticket Exchange 2

Other 14

  1. If your favorite team had a relationship with one of the online ticket retailers, would you be

more likely to go to them first?

  1. Yes 56
    No 27
    Don’t know 17

Now I’m going to ask you your opinion of several prominent sports figures. Please tell me whether you approve, disapprove or have no opinion of the following people:

  1. Peyton Manning

Approve 68

Disapprove 3

No opinion 29

  1. Cam Newton

Approve 37

Disapprove 11

No opinion 52

  1. Kobe Bryant

Approve 51

Disapprove 11

Don’t know 38

  1. Steph Curry

Approve 40

Disapprove 1

Don’t know 59

  1. Manny Pacquaio

Approve 28

Disapprove 15

Don’t know 57

  1. LeBron James

Approve 53

Disapprove 9

Don’t know 39

  1. Patrick Kane

Approve 16

Disapprove 3

Don’t know 81

  1. How closely do you follow sports, very closely, closely, not closely or not at all?

Very closely 18

Closely 38

Not closely 30

Not at all 14

Seton Hall Sports Poll, January 2016, Super Bowl and Politics

WHEN SUPER BOWL INTERSECTS POLITICAL SEASON, WHAT’S THE MOST COMPETITIVE CONTEST OUT THERE?
And Which Candidate Would You Want Coaching Your Team?

South Orange, NJ, January 28, 2016 — With the Super Bowl coming right as the presidential primary season “kicks off,” Americans said they were following the presidential contests by more than a 2-to-1 margin over football, with 60% choosing the political contests, and 24% the Super Bowl. 53% say the political races will be the most competitive, compared to 37% naming the Super Bowl. (By party, 35% name the Republican race, 18% the Democratic race).

The responses came in the latest Seton Hall Sports Poll, which polled 771 Americans (by landline and cellphone across the nation) this week. The margin of error is 3.6%.

Blending sports and politics, Donald Trump was the choice of 32% when the Poll asked “which candidate would you like to have coach your favorite team?” Hillary Clinton, Ted Cruz and Bernie Sanders each received 15%. (Interestingly, among African-American respondents, a third named Clinton, about double any other candidate on the list).

The reasons for watching the Super Bowl are of course, varied. 40% said it was best explained because they were football fans, with 19% saying they were a fan of one of the participating teams, 18% saying it was a “big event,” and 10% interested in the commercials. Only 2% said it was primarily because they had a bet on the game, although in another question, 13% said they participated in wagering on the game.

SUPER BOWL COMMERCIALS AND THEIR IMPACT

Regarding commercials, 52% acknowledge that they watch Super Bowl commercials more closely than in other TV shows, with 39% saying “about the same.” 88% said seeing a product advertised in the Super Bowl would make no difference in their buying habits, and the remainder is split.

“This news reinforces the prices charged for Super Bowl ads,” noted Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute. “88% may say it doesn’t influence them, but when 52% say they pay more attention to ads during the game than in other TV shows– that’s a powerful number for advertisers to focus on.”

THE MANNING/ AL JAZEERA REPORT

Peyton Manning, whose name emerged recently as having been sent human growth hormones (the report was on Al Jazeera and was recanted by the source), was the subject of a question on whether that report changed opinions about him. (During the polling period, the NFL announced it would investigate the charges). A significant 11% said they thought “less favorably” of him, and 76% said it had no effect. 3% said they felt more favorably towards him.

PETE ROSE AND THE HALL OF FAME

Pete Rose, who will be inducted in the Cincinnati Reds Hall of Fame this year, was the subject of two questions, the first asking whether that was appropriate – to which 47% said yes, 33% no. The second asked if he should be eligible to be elected to the Hall of Fame in Cooperstown, to which 56% said yes, 28% no.

DOMESTIC VIOLENCE AND PLAYER SUSPENSIONS

A question was also asked whether a player being investigated for domestic violence offenses off the field should be suspended by his sport or allowed to play. 48% said the player should be suspended, and 39% said the player should be allowed to play. Broken down by gender men said allowed to play by 49%-43% over suspended. Among women, it was 52% suspended, 30% allowed to play.

For a fully produced podcast in which Seth Everett interviews Rick Gentile tonight, you may stream the podcast :  http://www.blogtalkradio.com/setonhallsportspoll/2016/01/29/january-2016–super-bowl-pete-rose-hall-of-fame

To download : https://itunes.apple.com/us/podcast/seton-hall-sports-poll/id1053266467?mt=2

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:

This poll was conducted by telephone January 25-27 among 771 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.6 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Media: Marty Appel Public Relations, AppelPR@gmail.com; or michael.ricciardelli@shu.edu

The results

 

  1. Do you plan to watch the Super Bowl on Feb. 7?

Yes 68%

No 29

Don’t know 4

(IF NO SKIP TO QUESTION 3)

2. Which of the following best explains why you’ll be watching the Super Bowl?

I’m a fan of one of the teams 19

I’m interested in seeing the commercials 10

I’m a football fan 40

It’s a big event 18

I have a bet on the game 2

Other 9

Don’t know 3

 

3. In the next two weeks will you pay more attention to news about the upcoming Super Bowl or the presidential contests?

News about Super Bowl 24

Presidential contests 60

Don’t know 16

 

  1. Which do you think will be most competitive, the Republican presidential race, the Democratic presidential race or the Super Bowl?

Republican race                                      35

Democratic race                                     18

Super Bowl                                              37

Don’t know                                              10

 

  1. Of the following presidential candidates which would you like to have coach your favorite team, Donald Trump, Hillary Clinton, Bernie Sanders or Ted Cruz?

Trump                                                      32

Clinton                                                      15

Sanders                                                    15

Cruz                                                          15

Other                                                        10

Don’t know                                              13

 

  1. Do you tend to watch commercials in the Super Bowl more closely,

less closely or about the same as in other TV shows?

More closely                                            52

Less closely                                                9

About the same                                      39

 

 

  1. Would you be more likely to buy a product advertised on the Super Bowl, less likely or does it make no difference?

More likely                                               7

Less likely                                                 5

No difference                                        88

 

  1. Do you participate in any pools or wagering on the Super Bowl?

Yes                                                            13

No                                                             82

Prefer not to say                                       5

 

  1. Has the recent news concerning the risk of permanent injury to football players made you more interested, less interested or has it had no affect on your interest in the Super Bowl?

More interested                                      14

Less interested                                          9

No affect                                                   73

Don’t know                                                 5

 

10. A report last month by the news service Al Jazeera claimed that Peyton Manning and other sports stars were sent human growth hormones in 2011 by an anti-aging clinic despite the fact that it was recanted by the source. Did this story make you think more favorably of Manning, less favorably or did it have no effect on your opinion of him?

More favorably                                         3

Less favorably                                         11

No effect                                                  76

Don’t know                                                9

 

  1. Switching to baseball now, it was announced Pete Rose will be inducted into the Cincinnati Reds Hall of Fame and have his number retired by the team. Do you think this is appropriate considering his ban for life by Major League Baseball for betting on games while active?

Yes                                                            47

No                                                             33

Don’t know                                              20

 

  1. Do you think Pete Rose should be eligible to be elected to baseball’s Hall of Fame in Cooperstown?

Yes                                                            56

No                                                             28

Don’t know                                              16

 

  1. The New York Yankees traded for a player who is being investigated by Major League Baseball for a domestic violence incident although he was not charged with a crime by authorities. Do you think players should be allowed to continue to play while being investigated for violent offenses or should they be suspended pending the results of the investigation?

Allowed to play                                       39

Suspended                                               48

Don’t know                                              13

  1. How closely do you follow sports, very closely, closely, not closely or not at all?

Very closely                                             18

Closely                                                      41

Not closely                                               27

Not at all                                                   14

 

 

 

 

 

 

A Working Response To Stadium Terror

By Sean Lintott

Jets-Cowboys_PregameWorking at a sports venue doesn’t seem like a dangerous job on the surface. I never entertained the idea that large sports venues like MetLife Stadium, where I intern, could be the target of a major terrorist attack. Maybe it was naivety, or maybe I just didn’t have any reason to have such a concern.

All of this changed after the tragedy that struck Paris on the evening of November 13, 2015. I received a message from my boss before seeing any of the news. I manage the stadium’s social media account and she instructed me not to respond to any messages regarding the terrorist attacks until the authorities make their statement and to immediately report any worrisome messages. After this message, I turned on the news and saw the horror that was unfolding in France. So many thoughts flooded my mind, but still, none of them involved my safety at work.

That Sunday, the Giants were hosting the New England Patriots. That morning, I woke up and did my typical morning routine. Then it was time to head to the stadium. When I arrived at the parking lot, I could sense a much larger police presence, but it wasn’t overwhelming by any means. I made it to the employee entrance of MetLife Stadium and that’s when it became apparent that this wasn’t going to be just another day at the office. It normally takes me about two or three minutes to get inside the stadium. That day, it took me over twenty minutes just to get to the metal detectors. Security personnel was doing very thorough scans of every employee before they went through the metal detectors. Once I was in the stadium and got to my office, you could feel a sense that everybody was slightly on edge. Personally, I settled in and started working on my responsibilities for the day.

An hour or two into my workday, I received a call from my mother. I could hear concern in her voice. She asked me if I was at work, if I felt safe, how much of a security presence there was, and a multitude of questions that you can imagine any mother would ask in this situation. I assured her that I felt safe and that security was doing a diligent job of screening everybody before they even got close to the venue. Once I thought that I’d convinced her of my safety, I got back to work. The game took place and everything felt mostly normal.

I refuse to live in fear of terrorism. Yes, there are bad people in this world that want to harm the innocent. However, living in fear is letting them win. They want to take freedom from the world and they want you to be afraid. This world is much stronger than that, though. For every person that wants to cause harm in this world, there are thousands of people that will do everything in their power to prevent that from happening.

So to answer the question the Sports Poll asked of the public after the terror attack at the soccer stadium in Paris: “How concerned does this make you in regard to attending a sporting event in a large venue in the United States?” I am not concerned about attending sporting events at large venues in the United Stated. Sports are one of my biggest passions, and nobody, not ISIS or any other group, can take that away from me.

Seton Hall Sports Poll Update

Seth Everett gives the latest Seton Hall SportsPoll update: MLB’s World Series vs. NFL; interesting result for sports stadium billboard sponsorship and perceived effect (1 minute, 27 seconds).

Baseball: The Most Excruciating Sport

20151101_230723If boxing is the cruelest sport (it is), then baseball is, perhaps, the most excruciating. In the middle of July in the midst of a 162 game season it is excruciating in the sense that it seems as though it will never end: the teams trudge through summer in a schedule designed for attrition.

In September and October, with the playoffs at hand, it is excruciating because it will end – or could end – with the very next pitch.

With the drama distilled and rolled up into a little ball – focused and traveling at 97 mph— there is nothing quite like a full count on a batter with the game and maybe the entire season on the line. Nothing quite like a playoff game (never mind a World Series game) when your team is playing, and almost every pitch feels that way. The entirety of a year’s work (pitchers and catchers report in February) resting on and rolled into a series of moments—the next moment.

It waits. And in that waiting, that time before the crack of the bat and the roar of the crowd, lies the beauty of baseball: an anticipation, a dread even, that has built to a fine point over a period of a year—or decades, or 107 years if you’re a Cubs fan.

Nearly unbearable at times, playoff baseball is, in short, dramatic.

And this has been, by almost all accounts, the most exciting World Series in years. But relatively few people are watching.

A recent Seton Hall Sports Poll found a strong gain for Major League Baseball’s World Series:

That’s a shift in differential from 34 to 12% — with an effective upward movement for baseball of 22 points.

That, coupled with a Game One this year that had the highest TV ratings for a World Series game in 5 years, represents a strong gain for Major League Baseball.

But as Jason Notte notes in his article at Marketwatch: “This is the most exciting World Series no one is watching,” viewership for baseball’s biggest games is decidedly lackluster in comparison with its own illustrious history and, contemporaneously, other sports. He also notes that “baseball has problems with demographics and how playoff games are broadcast.”

He is right. As Rich Hoffman, Sports Editor at the Philadelphia Daily News posits:

But there’s hope. I watched game 4 on Saturday night with my girlfriend’s 17 year old son. He is not a baseball fan. He plays the guitar, works on cars, spends an inordinate amount of time on his phone and watches football and basketball. We rooted for the Mets. As the game progressed and I cheered and cursed in turn, he turned to me and said, a number of times with a big smile on his face: “I can’t believe how exciting this is. It’s soooo tense. I don’t know what to say.”

Nothing to say, really— it’s post season baseball.

But there is a question to be asked: With a product that good, how didn’t he know? What is MLB’s marketing strategy for people who aren’t “about the average age”?

Notte concludes: “Baseball has gone from a national pastime to a niche, and neither it nor its World Series are going to work their way back until they become more accessible.”

I’m not sure niche is quite the right word here. Boxing is niche. I’ve written about boxing for The Guardian, 15Rounds.com, Queensbury Rules (named a Top 25 blog by Time magazine, but you’ve almost certainly never heard of it), the Daily Record and the Asbury Park Press. When I look for boxing news and go to a general sports source such as ESPN.com, BleacherReport or SBNation, my sport is listed under “Other” or “More.”

Baseball still holds a place in the header, but Notte has a point— and MLB should listen, and build upon the tenuous gains it’s made— or risk finding itself relegated in the popular consciousness and sports pages to “Other.”

Public Divided on Whether Fantasy Sports Commercials Should Run During Televised Games; Governor Christie’s ‘Really?’ Comment on Debate May Have Rung True

South Orange, NJ, October 29, 2015 — Despite ongoing investigations by the Justice Department and the FBI into whether daily sports fantasy games are a form of gambling, the American public is divided on whether commercials for those sites should be appearing in televised sports events.

A Seton Hall Sports Poll conducted this week (Oct. 26-28) among 820 random adults across the country by landline and cellphone, found that 41% felt they should be able to advertise and 39% felt they should not. (20% said they did not know.)

The poll has a margin of error of 3.5%, making the result a statistical dead heat.

“The ads from DraftKings and FanDuel are ubiquitous,” noted Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute. “They are definitely a new and impactful part of the sports landscape. It happened, seemingly, overnight. But there is certainly no hard push-back by viewers about running these ads.

“It seems to harken what {N.J.} Governor {Chris} Christie said in the debate last night about playing fantasy sports as an issue – ‘really?’”

Only 4% of respondents said they participated in a baseball fantasy game.

The Poll also asked if sponsors who promote products (such as fantasy sports), in an environment where its athletes are forbidden to participate (college athletes may not gamble), should not be allowed to advertise on any college sports. By 59% to 34%, respondents said they should not. A similar margin – 56%-36% – felt that beer advertising should not appear on college sports telecasts.   (It currently does). The Poll also noted that the NCAA has said the ads will not run during their college basketball tournaments, and 47% felt that was a good decision, versus only 30% saying it was a bad decision. (23% did not know).

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World Series vs. NFL? Strong Gain for Baseball Shown in Preference

South Orange, NJ, October 29, 2015 — The World Series, which will go head-to-head against the NFL this Sunday (if a fifth game is necessary), has shown strong growth in such a match-up in the opinion of the American public, according to a Seton Hall Sports Poll conducted this week.

While a regular season NFL game is preferred over a World Series game by a 48%-36% margin, when Seton Hall asked the question five years ago, the NFL margin was 56%-22%. That is a shift from a 34% to 12% differential, and seems to match the ratings for Tuesday night’s Game One of the World Series, which was the highest in five years.

There were no clear differences in the percentages based on whether a baseball or a football game was being played on the day the question was asked.

“This is a strong trend for baseball,” noted Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute. “Despite the absence of household name stars in this year’s Kansas City-New York Mets matchup, the public is finding the games compelling.”

The Poll was conducted this week (October 26-28) among 820 random adults called on landlines and cellphones across the country. There is a margin of error of 3.5%.

Asked which they expected to be more competitive, the World Series or the political debate, 49% said the debate and 41% said the World Series. (The vast majority of respondents answered prior to the airing of the debate on CNBC, which began at 8 pm eastern time on the final day of polling).

In other findings, 45% felt the World Series takes place too late in the year (vs. 37% saying it was fine to end in November). When asked two years ago, 53% said it takes place too late, and 36% said it was okay as is.

59% said it didn’t matter if a baseball player acts out with a demonstrative gesture in a game (such as a bat flip or a pitcher’s gesture after a strikeout). 17% felt that was good for baseball and 15% said it was bad for baseball.

VIEWING HABITS STILL LOCKED INTO ‘OLD MEDIA’
BILLBOARD SPONSORS HAVE VIEWER ATTENTION

Although there are growing varieties of ways to watch sports, 83% still choose television and 7% choose “in person,” leaving only 5% who usually watch streaming video and 5% “other” or “none.” Streaming video was launched back in 2000 when Rick Gentile produced the Paralympic Games from Sydney, Australia for WeMedia, but now, 15 years later, it remains a small piece of the viewership pie.

Good news for billboard sponsors – 44% of respondents said they pay attention to sponsor signs in the stadium. Asked if they are more or less likely to purchase a product they see sponsoring sports events, only 9% said more likely and 85% said “no difference.” (Advertisers would surely dispute this finding). 6% said they would be less likely.

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