1 of 3 Americans buy a streaming service to watch a game Netflix and Amazon remain streaming kings Cable TV subscriptions decline to 1 of 5 Americans Free streaming services: the new frontier for sports? Is there any doubt why…
WNBA fan interest is up eight points YoY Over half of Sports Fans believe WNBA deserves more coverage 3 in 5 Americans demand more promotion of all women’s sports In the roiling sea of sports opinion there is one constant…
1 in 3 Americans (35%) are interested in the NFL Draft 3 in 4 Avid Fans (75%) are interested in the NFL Draft 2 in 5 Fans (40%) in the 18–34-year-olds are interested in the NFL Draft The NFL…
1 in 5 NFL Fans (23%) will attend an NFL Draft Watch Party 30 percent of Americans will watch the NFL Draft All eyes will be on Green Bay, Wisconsin from April 24 through April 26, as the NFL Draft…
MLB 2025 is more popular than March Madness 2025 Fan Support for ABS Weakens The Fans Like Baseball, Even Its Bad Calls Major League Baseball commands a majority (51%) of the American public’s interest as we approach Opening Day on…
Three of Top Five Most Identifiable Athletes Are Female Fans Support Student Athletes Payment for Name, Image and Likeness The Caitlin Clark Effect is Real – Women’s Interest Declines 6 points from 2024 One of the products of college basketball’s…
Half of the population (51%) watched 2024-2025 NFL games via streaming Seven out of ten NFL Fans (71%) watched games via streaming Four out of five (85%) of Avid Fans watched games via streaming Full game viewership is still strong…
82 percent of Americans indicate they “will watch” the 2025 Super Bowl Fans feel good about New Orleans security Kansas City Chiefs fatigue is real Kendrick Lamar at halftime and the Taylor Swift effect is driving youthful watchers Super Bowl…
• WNBA fandom rose across the board: sports fans, men, women, all age groups • Americans say, “The WNBA Deserves More Coverage!” And Capitalizes on Its New Stars The WNBA’s 2024 season marked unprecedented growth in fan interest, fueled by…
By a 3 to 1 margin, Americans Support Presidential Win Over Winning a Sports Championship Americans reject mixing their politics and sports Political ads are unpopular with sports fans Social justice activism by players and teams is more popular than…