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Google’s Change In Data Collection Represents a Shifting Industry

Chrome will discontinue data collection for individual users and instead group users together by popular interests. They will also begin to secure web histories on individual user devices. Google has already said they will be moving forward with getting rid of third-party cookies. They hope that these steps will allow marketers to evolve in a way that they can still use valuable information to advertise relevant products to users while simultaneously taking greater steps to secure the individual.

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