Tag Archives: Peyton Manning

Lebron Is Still King When Endorsement Matters, According to Seton Hall Sports Poll

Stillman/Sharkey LogoLEBRON IS STILL KING WHEN ENDORSEMENT MATTERS, ACCORDING TO SETON HALL SPORTS POLL

James Has Edge Over Curry Among Consumers

Retired Manning, Somewhat Deflated Brady Top Football Endorsers

South Orange, NJ, September 27, 2016 — LeBron James is more likely than Steph Curry to influence a purchasing decision by American consumers according to a national poll conducted last week by the Seton Hall Sports Poll.

The poll was conducted this week among 875 adults on both landlines and cellphones across the nation. (There is a margin of error of +/- 3.4%).

When asked which player is more likely “to sway your purchase decision on something he endorses”, 26% selected James and 19% selected Curry, with 40% choosing neither, and 16% declaring “don’t know.”

“Curry got enormous attention last year, but James did win the championship, and he’s been on the scene a lot longer” said Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute. “We will be watching to see if this turns over the next season.”

When confronted with marquee names from the NFL, and asked if their endorsement would sway a purchase decision, the retired Peyton Manning scored highest among those listed, with 31% saying “yes” to his name. Tom Brady, currently serving a four-game suspension for “Deflategate,” ranked second with 21%. Others listed were Aaron Rodgers (17%), Cam Newton (16%), JJ Watt (15%) and Odell Beckham Jr. (13%).

Manning was the only player where women rated him as high as men; they were much less impressed by the others. Manning in fact had 32% “yes” among women, 31% among men. Brady was 19% yes among women, 23% among men. Rogers received only 9% “yes” from women, 25% “yes” from men.

Advertisers will likely note that younger people are more likely to be swayed by an endorsement. It was most apparent among those giving the answer “neither,” with 26% of 18-29 years old saying “neither” while 40% of those 30-44, 43% of those 45-60 and 46% of those over 60 did.

Rick Gentile was interviewed by Seth Everett for a podcast on the poll’s findings. https://itunes.apple.com/us/podcast/seton-hall-sports-poll/id1053266467?mt=2#episodeGuid=http%3A%2F%2Fwww.blogtalkradio.com%2Fsetonhallsportspoll%2F2016%2F09%2F23%2Fseason-2-september-2016-colin-kaepernick-national-anthem-controvery

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:

This poll was conducted by telephone September 19-21 among 875 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.4 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Media: Marty Appel Public Relations (212) 245-1772, AppelPR@gmail.com; Rick Gentile (917) 881-9489.

The results:

1. Which basketball player is more likely to sway your purchase decision on something he endorses, Steph Curry or LeBron James?

Curry 19
James 26
Neither 40
Don’t know 16

2. I am going to read you the names of some current and former NFL players. Tell me if their endorsement would sway your purchase decision:

Cam Newton
Yes 16
No 64
Don’t know 20

Peyton Manning
Yes 31
No 56
Don’t know 13

Tom Brady
Yes 21
No 65
Don’t know 15

Aaron Rodgers
Yes 17
No 61
Don’t know 22

JJ Watt
Yes 15
No 62
Don’t know 23

Odell Beckham, Jr.
Yes 13
No 65
Don’t know 22

Seton Hall Sports Poll in Media Across the Country

Seton Hall’s latest Sports Poll gauged public opinion on star athlete approval ratings, ticket purchasing, PED use, the most admired sports accomplishments and the most anticipated sporting events.

The poll and its findings were featured by media outlets across the country, including Forbes, the NY Daily News, ESPN’s “SportsCenter,” the San Francisco Chronicle and the Star Ledger/NJ.com as well as a number of sports radio talk shows, including KKFN in Denver, NBC Sports Radio, 104.5 The Zone in Nashville, and 790 The Ticket in Miami.

In addition, ESPN’s Sports Business reporter, Darren Rovell, a Twitter follower of @HallSportsPoll, issued a number of tweets about poll findings to his million plus followers.

Media highlights include:

Forbes, “Poll Shows Rehashed Sexual Assault Story On Peyton Manning Has Zero Impact On His Favorability”

NY Daily News, “Seton Hall Sports Poll: Fans dig Manning despite renewed focus on sex-harassment charges”

San Francisco Chronicle, “Stephen Curry’s approval, disapproval ratings”

Star Ledger/NJ.com, “Is Peyton Manning still beloved despite allegations? Poll indicates …”

NBC Sports Radio, The Scott Seidenberg Show, “Steph Curry approval rating vs. Lebron and Kobe”

ESPN SportsCenter, “Steph Curry popularity vs. LeBron”

ESPN’s Darren Rovell, to 1.15 million followers on Twitter

Read more about the most recent Sports Poll »

Becca Pizzi vs. Peyton Manning, Millennials to the Rescue

Phidippides

Luc-Olivier Merson’s painting depicting Pheidippides giving word of victory at the Battle of Marathon to the people of Athens. Pheidippides, having run non-stop the distance of 26.2 miles from Marathon, delivered his message and then promptly died.

In the most recent edition of the Seton Hall Sports Poll, we asked 762 people from across the nation:

Which athlete’s recent sports accomplishment do you most admire?

And here were the choices:

  • Peyton Manning’s second Super Bowl win
  • Denny Hamlin’s victory driving in the Daytona 500
  • Kobe Bryant appearing in his 18th and last NBA All-Star game
  • Becca Pizzi completing 7 marathons on 7 continents in 7 days

Given the overwhelming popularity of Peyton Manning (despite recent accusations) and the Super Bowl in this country, perhaps not surprisingly, Manning won with 37% of the vote. But he was not all that far ahead of a strong 31% for runner and runner up Becca Pizzi, who completed an astonishing seven marathons on seven continents in seven days.

Yes, I just said that. She ran seven marathons on seven continents in seven days (for some historical context, see Pheidippides above, pictured after running one Marathon).

The rest of the pack?
Kobe Bryant’s All-Star farewell had 14% and Denny Hamlin’s narrow Daytona 500 victory had 7.

But back to Becca Pizzi. Among women polled, her accomplishment was a virtual dead heat with Manning’s Super Bowl win, with Pizzi coming out on top, 34 to 33.

And within the 18 to 29 year old demographic, men and women combined?

Not even close, Pizzi won it, doubling Manning 42 to 21%.

From 37-31 Manning to 42 to 21 Pizzi is a 27 point swing and switch. In polling talk, that’s big ju ju.

Marketing professionals and sponsors take heed. It has been belabored elsewhere and I will not do so here, but there is something different about this generation we have chosen to call “millennials.” And this time, I would suggest, they got it right:

Becca Pizzi ran seven marathons on seven continents in seven days.

 

 

Seton Hall Sports Poll, January 2016, Super Bowl and Politics

WHEN SUPER BOWL INTERSECTS POLITICAL SEASON, WHAT’S THE MOST COMPETITIVE CONTEST OUT THERE?
And Which Candidate Would You Want Coaching Your Team?

South Orange, NJ, January 28, 2016 — With the Super Bowl coming right as the presidential primary season “kicks off,” Americans said they were following the presidential contests by more than a 2-to-1 margin over football, with 60% choosing the political contests, and 24% the Super Bowl. 53% say the political races will be the most competitive, compared to 37% naming the Super Bowl. (By party, 35% name the Republican race, 18% the Democratic race).

The responses came in the latest Seton Hall Sports Poll, which polled 771 Americans (by landline and cellphone across the nation) this week. The margin of error is 3.6%.

Blending sports and politics, Donald Trump was the choice of 32% when the Poll asked “which candidate would you like to have coach your favorite team?” Hillary Clinton, Ted Cruz and Bernie Sanders each received 15%. (Interestingly, among African-American respondents, a third named Clinton, about double any other candidate on the list).

The reasons for watching the Super Bowl are of course, varied. 40% said it was best explained because they were football fans, with 19% saying they were a fan of one of the participating teams, 18% saying it was a “big event,” and 10% interested in the commercials. Only 2% said it was primarily because they had a bet on the game, although in another question, 13% said they participated in wagering on the game.

SUPER BOWL COMMERCIALS AND THEIR IMPACT

Regarding commercials, 52% acknowledge that they watch Super Bowl commercials more closely than in other TV shows, with 39% saying “about the same.” 88% said seeing a product advertised in the Super Bowl would make no difference in their buying habits, and the remainder is split.

“This news reinforces the prices charged for Super Bowl ads,” noted Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute. “88% may say it doesn’t influence them, but when 52% say they pay more attention to ads during the game than in other TV shows– that’s a powerful number for advertisers to focus on.”

THE MANNING/ AL JAZEERA REPORT

Peyton Manning, whose name emerged recently as having been sent human growth hormones (the report was on Al Jazeera and was recanted by the source), was the subject of a question on whether that report changed opinions about him. (During the polling period, the NFL announced it would investigate the charges). A significant 11% said they thought “less favorably” of him, and 76% said it had no effect. 3% said they felt more favorably towards him.

PETE ROSE AND THE HALL OF FAME

Pete Rose, who will be inducted in the Cincinnati Reds Hall of Fame this year, was the subject of two questions, the first asking whether that was appropriate – to which 47% said yes, 33% no. The second asked if he should be eligible to be elected to the Hall of Fame in Cooperstown, to which 56% said yes, 28% no.

DOMESTIC VIOLENCE AND PLAYER SUSPENSIONS

A question was also asked whether a player being investigated for domestic violence offenses off the field should be suspended by his sport or allowed to play. 48% said the player should be suspended, and 39% said the player should be allowed to play. Broken down by gender men said allowed to play by 49%-43% over suspended. Among women, it was 52% suspended, 30% allowed to play.

For a fully produced podcast in which Seth Everett interviews Rick Gentile tonight, you may stream the podcast :  http://www.blogtalkradio.com/setonhallsportspoll/2016/01/29/january-2016–super-bowl-pete-rose-hall-of-fame

To download : https://itunes.apple.com/us/podcast/seton-hall-sports-poll/id1053266467?mt=2

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark.

For more information, visit www.shu.edu.

About the poll:

This poll was conducted by telephone January 25-27 among 771 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.6 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Media: Marty Appel Public Relations, AppelPR@gmail.com; or michael.ricciardelli@shu.edu

The results

 

  1. Do you plan to watch the Super Bowl on Feb. 7?

Yes 68%

No 29

Don’t know 4

(IF NO SKIP TO QUESTION 3)

2. Which of the following best explains why you’ll be watching the Super Bowl?

I’m a fan of one of the teams 19

I’m interested in seeing the commercials 10

I’m a football fan 40

It’s a big event 18

I have a bet on the game 2

Other 9

Don’t know 3

 

3. In the next two weeks will you pay more attention to news about the upcoming Super Bowl or the presidential contests?

News about Super Bowl 24

Presidential contests 60

Don’t know 16

 

  1. Which do you think will be most competitive, the Republican presidential race, the Democratic presidential race or the Super Bowl?

Republican race                                      35

Democratic race                                     18

Super Bowl                                              37

Don’t know                                              10

 

  1. Of the following presidential candidates which would you like to have coach your favorite team, Donald Trump, Hillary Clinton, Bernie Sanders or Ted Cruz?

Trump                                                      32

Clinton                                                      15

Sanders                                                    15

Cruz                                                          15

Other                                                        10

Don’t know                                              13

 

  1. Do you tend to watch commercials in the Super Bowl more closely,

less closely or about the same as in other TV shows?

More closely                                            52

Less closely                                                9

About the same                                      39

 

 

  1. Would you be more likely to buy a product advertised on the Super Bowl, less likely or does it make no difference?

More likely                                               7

Less likely                                                 5

No difference                                        88

 

  1. Do you participate in any pools or wagering on the Super Bowl?

Yes                                                            13

No                                                             82

Prefer not to say                                       5

 

  1. Has the recent news concerning the risk of permanent injury to football players made you more interested, less interested or has it had no affect on your interest in the Super Bowl?

More interested                                      14

Less interested                                          9

No affect                                                   73

Don’t know                                                 5

 

10. A report last month by the news service Al Jazeera claimed that Peyton Manning and other sports stars were sent human growth hormones in 2011 by an anti-aging clinic despite the fact that it was recanted by the source. Did this story make you think more favorably of Manning, less favorably or did it have no effect on your opinion of him?

More favorably                                         3

Less favorably                                         11

No effect                                                  76

Don’t know                                                9

 

  1. Switching to baseball now, it was announced Pete Rose will be inducted into the Cincinnati Reds Hall of Fame and have his number retired by the team. Do you think this is appropriate considering his ban for life by Major League Baseball for betting on games while active?

Yes                                                            47

No                                                             33

Don’t know                                              20

 

  1. Do you think Pete Rose should be eligible to be elected to baseball’s Hall of Fame in Cooperstown?

Yes                                                            56

No                                                             28

Don’t know                                              16

 

  1. The New York Yankees traded for a player who is being investigated by Major League Baseball for a domestic violence incident although he was not charged with a crime by authorities. Do you think players should be allowed to continue to play while being investigated for violent offenses or should they be suspended pending the results of the investigation?

Allowed to play                                       39

Suspended                                               48

Don’t know                                              13

  1. How closely do you follow sports, very closely, closely, not closely or not at all?

Very closely                                             18

Closely                                                      41

Not closely                                               27

Not at all                                                   14

 

 

 

 

 

 

‘Deflategate’ Equals Deflated Popularity for those Involved

The aftershock of the prolonged debate over “Deflategate,” which resulted in Tom Brady’s suspension over deflated footballs being overturned in judicial proceedings, has crushed the popularity of those involved.

-Commissioner Roger Goodell, who had rebounded from a 12% favorable rating a year ago after his Ray Rice decision to 24% at the conclusion of the Super Bowl, fell back down to 14% favorable.

-Brady himself fell from 61% to 34% favorable since his winning Super Bowl performance.

-Coach Bill Belichick fell from 38% to 21% favorable in the same seven months.

Brady’s counterpart, the ever-popular Peyton Manning of Denver, remains consistently high, with a 61% favorable rating, almost double Brady’s, and right where he has been since the question was first asked in November of 2010.

“Winning a court decision is not the same as winning back the hearts of the fans,” said Gentile. “They have a long way to go.”