South Orange, NJ, October 29, 2015 — The World Series, which will go head-to-head against the NFL this Sunday (if a fifth game is necessary), has shown strong growth in such a match-up in the opinion of the American public,…
Category: Professional
DFS, Advertising and the Potential Cost of a Messaging Narrative
Perhaps, as the International Business Times has noted, there’s an element of backlash against Daily Fantasy Sports (DFS) from a public bombarded by its advertising: The New York Times reported that Fan Duel and Draft Kings spent “more than $27…
‘Deflategate’ Equals Deflated Popularity for those Involved
The aftershock of the prolonged debate over “Deflategate,” which resulted in Tom Brady’s suspension over deflated footballs being overturned in judicial proceedings, has crushed the popularity of those involved. -Commissioner Roger Goodell, who had rebounded from a 12% favorable rating…
Public Comes Down Hard on Saints Too
ONE IN FOUR THINK PUNISHMENT NOT SEVERE ENOUGH – 51% THINK NFL RESPONSE WILL REDUCE INJURIES More than 1 in 4 Americans who follow sports would have gone farther than the NFL did in punishing the New Orleans Saints for…