South Orange, NJ, October 29, 2015 — The World Series, which will go head-to-head against the NFL this Sunday (if a fifth game is necessary), has shown strong growth in such a match-up in the opinion of the American public,…
Category: General News
DFS, Advertising and the Potential Cost of a Messaging Narrative
Perhaps, as the International Business Times has noted, there’s an element of backlash against Daily Fantasy Sports (DFS) from a public bombarded by its advertising: The New York Times reported that Fan Duel and Draft Kings spent “more than $27…
‘Deflategate’ Equals Deflated Popularity for those Involved
The aftershock of the prolonged debate over “Deflategate,” which resulted in Tom Brady’s suspension over deflated footballs being overturned in judicial proceedings, has crushed the popularity of those involved. -Commissioner Roger Goodell, who had rebounded from a 12% favorable rating…
Fantasy Sports Games Viewed as Gambling, not Game of Skill by Wide Margin in Seton Hall Sports Poll
Waiver to Advertise and Promote in Sports Telecasts Was Based on Argument That It Is Not Gambling This is the year that American sports fans have become accustomed to seeing advertising for fantasy sports games (involving the selection of players),…