The Diplomatic Envoy

Clicktivism

November 2015Focus2015

Focus on Clicktivism: The New “Social” Environment

After Volkswagen officially announced the scandal was in fact true, the corporation experienced a plunge in stock prices and reputation. However, that was not all that was in store for the company. Within five hours of the announcement, the Volkswagen hashtag on Twitter accumulated over 3,000 mentions and the brand’s social media following actually grew as a result.

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November 2015Focus2015

Focus on Clicktivism: China

Yang Zhong, one of the first arrested for publishing rumors online, sparked a large amount of online protest, leading to his release. Also, Tang Hui was sentenced to the “re-education through labor” system after constant petitioning of officials who had not been persecuted. Not only did public outcry lead to her release, but it also led to the abolishment of the “re-education through labor” system in China, according to the New York Times.

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