Australia’s New Social Media Legislation
Social media has turned the way news is shared on its head in the last fifteen years switching from the newspaper and television to personalized social media accounts.
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Facebook and Apple Go Head-to-Head
Facebook is concerned about a future iOS update that would pose a threat to its advertising business because of built-in privacy protections the software will have. Facebook relies on the collection of data to provide marketers with tools to target certain individuals. In their business, the tiniest improvement to the funnel could mean millions or even tens of millions of dollars.
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A Rivalry on Data Privacy
Tensions have been rising between Mark Zuckerberg and Apple in response to the pending release of Apple’s new operating system iOS 14. As the latest chapter in the competition between Facebook and Apple, it can be expected that the issue of data privacy in advertising will not be going away anytime soon.
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