Apple Can No Longer Force Developers to Use In-App Purchasing, Judge Rules in Epic Games Case

Friday, September 10th marks a win for consumers following the conclusion of the trial between Apple and Epic Games.

Apple is no longer allowed to prohibit developers from promoting their own, often cheaper, payment methods as an alternative to Apple’s own in app purchasing.

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Meet the AirTag: Apple’s Solution If You Have a Knack for Losing Things

The AirTag is a round, stainless steel device that can be attached to and used to keep track of a variety of items including backpacks, keys, wallets, and laptops. The device, which is equipped with Apple’s ultra-wide band U1 chip, sends out a precise signal that can be detected using the extensive Find My network.

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Apple’s (Too) Thin Macs

On April 20th, Apple had their first release event of the year as the tech giant rolled out a few new gadgets for the awaiting masses. The day was packed with big product announcements like the new iPad Pro which runs on M1 processors, smaller news like the release of the Air Tag and the revamped Apple Pencil, and positive PR changes like the pledge to become completely carbon neutral by 2030. However, everyone will be sure to agree that the main event was the new Mac design.

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Facebook and Apple Go Head-to-Head

Facebook is concerned about a future iOS update that would pose a threat to its advertising business because of built-in privacy protections the software will have. Facebook relies on the collection of data to provide marketers with tools to target certain individuals. In their business, the tiniest improvement to the funnel could mean millions or even tens of millions of dollars.

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A Rivalry on Data Privacy

Tensions have been rising between Mark Zuckerberg and Apple in response to the pending release of Apple’s new operating system iOS 14. As the latest chapter in the competition between Facebook and Apple, it can be expected that the issue of data privacy in advertising will not be going away anytime soon.

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