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Category: Articles 2015-2019

In the Big Leagues

Stillman students in Larry McCarthy’s sport marketing class collaborate with FOX Sports to define “The Seton Hall Way” in a new marketing campaign for the BIG EAST.

Larry McCarthy — an associate professor who teaches in the sport management program and whose students routinely work in marketing internships at such area teams as the Yankees, Mets, Nets, Knicks and Devils — divided his class into six groups of five to develop proposals for “the BIG EAST Way,” a campaign spotlighting the attributes of member schools.

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Developing the Artists and Communicators of Tomorrow

Prior to 2015, the last two major academic units established at Seton Hall were the Graduate School of Health and Medical Sciences created in 1987 and the School of Diplomacy and International Relations, with its inaugural class in 1998. In the past 10 months, we have been blessed to announce two major additions to our colleges and schools. After revealing plans for a new school of medicine in January — a project that continues to move forward — Seton Hall proudly launched a College of Communication and the Arts this past summer.

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