Spotify’s Recent Price Hike: What’s Different, Why It’s Significant, and What’s Next
Spotify raised prices on multiple tiers of subscription, going after already shrinking users’ wallets in this current economy. Individual Premium plans rose from $10.99 to $11.99; Duo plans rose from $14.99 to $16.99, and Family plans rose from $16.99 to $19.99. Student prices remained at $5.99, which they were very considerate about. The company cited expansion in spending on audiobook listening, AI capabilities, and infrastructure development.
Read More