As a general rule of thumb, things have been getting increasingly digital. Bluetooth connections are attempting to rid the world of tangled wire messes. Cryptocurrency is attempting to replace physical money with virtual wallets. Cloud storage is attempting to replace physical data warehouses with consolidated web servers. But there is one thing in tech that aims to go the opposite way, Biometrics.
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Apple AirPods Max headphones have been sweeping the nation. The trend can be representative of old fashion tastes coming back to light.
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On November 1st, former Apple employee, Dhirendra Prasad pleaded guilty to one count of conspiracy to commit mail fraud and wire fraud. Throughout his ten-year tenure at Apple, he would defraud the company of over 17 million dollars.
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The regular cycle of Apple releases is upon us once more. To Apple enthusiasts, it is like Christmas morning. A new gadget to buy with the latest technology the Cupertino-based tech giant can muster. To the more pessimistic customers in the tech market, it signifies yet another superficial dog and pony show that marks another step towards gradual solutionism.
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Digital ad spending ballooned in 2020, with billions of dollars being poured into ad brokers like Google, Facebook, Snapchat, and Pinterest. Many companies discovered that digital ad yields were up to 25% better than traditional mediums.
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Epic Games went to war with Apple…and lost badly. $3.5 million in damages bad. But their lawyers have turned them into a Martyr. Despite winning the case, Apple was ordered by the presiding judge to make concessions to the game developer.
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Friday, September 10th marks a win for consumers following the conclusion of the trial between Apple and Epic Games.
Apple is no longer allowed to prohibit developers from promoting their own, often cheaper, payment methods as an alternative to Apple’s own in app purchasing.
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The AirTag is a round, stainless steel device that can be attached to and used to keep track of a variety of items including backpacks, keys, wallets, and laptops. The device, which is equipped with Apple’s ultra-wide band U1 chip, sends out a precise signal that can be detected using the extensive Find My network.
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On April 20th, Apple had their first release event of the year as the tech giant rolled out a few new gadgets for the awaiting masses. The day was packed with big product announcements like the new iPad Pro which runs on M1 processors, smaller news like the release of the Air Tag and the revamped Apple Pencil, and positive PR changes like the pledge to become completely carbon neutral by 2030. However, everyone will be sure to agree that the main event was the new Mac design.
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The letter started with a non-subtle flex: a table showing that Berkshire has returned an overall gain of over 2,800,000% to its shareholders since 1965, while the S&P 500 has only returned 23,000%, including dividends.
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