The Global Streaming Phenomenon
As cable channels become more and more obsolete, streaming services—such as Netflix, Hulu, HBO, Disney+, and Prime Video—continue to gain prominence within the current day society.
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The Challenges of a Crowded Streaming Market
As streaming platforms grow in popularity, brands and platforms are attempting to differentiate and stay relevant to attract subscribers who are willing to hold a growing number of subscriptions. Although video streaming—specifically that of television—has existed since the late 1990’s it only truly came into wider public use in 2007 when Netflix unveiled its “Watch Now” feature. It changed the long stagnant home entertainment market forever, giving its subscribers the ability to get the shows and movies they loved on demand from practically anywhere.
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Streaming Killed the Cable Box
As streaming and traditional television competes for consumers’ attention, so do advertisers. With advantages in both streaming and traditional advertising, streaming provides a growing opportunity as it captures those consumers who are abandoning the once uncontested traditional TV landscape.
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1 Billion Streaming Accounts
If the pandemic was good for one thing it was catching up and binging on all that content you previously put off. By the end of 2020, streaming subscriptions rose to about 1.1 billion, according to the Motion Picture Association on Thursday.
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ESPN Signs Seven Year Broadcasting Contract with the NHL
The National Hockey League is returning to ESPN, the self-proclaimed “Worldwide Leader” in sports, after the two organizations agreed on a seven-year long broadcasting contract. The deal will start in the upcoming 2021-22 season, with the NHL’s current deal ending at the conclusion of the current season.
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Quibi: A Failure Not Caused by the Pandemic
Former eBay CEO Meg Whiteman and TV mogul Jeffrey Katzenberg founded Quibi, a streaming platform that sought to revolutionize entertainment using short videos and films designed exclusively for mobile phones.
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