Author: Matthew McCarthy

As streaming platforms grow in popularity, brands and platforms are attempting to differentiate and stay relevant to attract subscribers who are willing to hold a growing number of subscriptions. Although video streaming—specifically that of television—has existed since the late 1990’s it only truly came into wider public use in 2007 when Netflix unveiled its “Watch Now” feature. It changed the long stagnant home entertainment market forever, giving its subscribers the ability to get the shows and movies they loved on demand from practically anywhere.