Marketing – Page 7 – The Stillman Exchange

Twenty years ago, the word “Google” was one of the Seussian variety—that is, a word that sounds like it belongs in a children’s book instead of one plastered along the walls of a Fortune 500 Silicon Valley-based company. However, it is no secret that Google has emerged as a tech titan in a world full of cutting-edge competitors that stop at nothing to outmaneuver one another at every turn, whether it is parent company’s Alphabet Inc.’s firm entrenchment in the top 15 of the Fortune 500 since its creation in 2015 or the company’s arrival to the trillion-dollar company club in 2020, there is little debate that Google has ruled the tech industry with an iron fist.

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March 4, 2021 Ariel Go Jr

Nielsen Releases New Diversity Tracking Tool

Nielsen, the leading television analytics and marketing firm has been well known for providing producers and advertisers with viewer demographic information for decades. Recently, the company announced that it had teamed up with Gracenote Inclusion Analytics for the launch of a new tool that will allow it to monitor content for diversity.

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March 1, 2021 Kristin Acheson

Australia’s New Social Media Legislation

Social media has turned the way news is shared on its head in the last fifteen years switching from the newspaper and television to personalized social media accounts.

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February 22, 2021 Iyanna Fairfax

SIX Black-Owned Business That Take Today’s Trends To The Next Level

As the month of February comes to an end, use the spirit of Black History Month to encourage yourself to find ways that can aid young black creatives to foster an economy for the community. Listed below are a series of black-owned businesses that dedicated their work to implement positive changes in fashion and representation. Welcome the brands and, you will find that there is something to offer for everyone!

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February 16, 2021 Kristin Acheson

A Super Bowl From Home

For the first time in 37 years Budweiser did not run ads on Super Bowl LV. Coca-Cola, Pepsi, and Budweiser are typically the frontrunners in creating the best commercials during the Super Bowl, but this year’s lineup looked different.

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November 22, 2020 Staff Writer

Multi-Level Marketing: If It Sounds Too Good to Be True, It Probably Is

It is not uncommon for young girls with a decent following on Instagram to receive direct messages from strangers hoping to interest you in joining their business. In exchange, you become a “boss babe.” Often, these messages on various social media platforms do not even disclose the name of the business. These little indications are one of the many red flags multi-level marketing companies use that all social media users should be aware of.

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October 25, 2020 Staff Writer

Tiktok Throws Appeal of Thrift Shopping Into Spotlight

With the financial stress of the ongoing Coronavirus pandemic still at the forefront of everyone’s mind and wallets, rising popularity in thrifting TikTok videos highlight the benefits of shopping secondhand.

With each swipe, TikTok has served as an entertaining way for users to watch time pass by in quarantine, becoming an outlet for users to show off their unique talents and interests with high hopes of “going viral.” Equipped with a tailored “For You” page concocted by TikTok’s algorithm; fashion lovers everywhere are finding their feeds flooded with trendy thrift shop finds at a fraction of retail prices.

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September 14, 2020 Rua Dinm

Did COVID-19 Strengthen the Fashion Industry?

Despite the fast-changing trends, the fashion industry has proven to be extremely slow in solving many of its issues. How can it not? The solutions that are posed often create more problems.

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