The History of Super Bowl Commercials

Beginning in the late 1970s — when Super Bowl advertisements cost only about $80,000 for a 30-second clip, to 2019 where ads ballooned to $5.2 million — the interest of the millions of viewers from around the world is piqued when tuning in to each break in the action of the most watched sporting event…

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Hype for Halftime Show

Who would have ever guessed that artists Maroon 5, Travis Scott, and Big Boi would perform at a halftime show together? No one, which is why people are excited to see how this show will play out. At least three artists declined the offer to perform at the halftime show in October. These artists included…

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How the LA Rams Went from Hard-Headed to Hard-Nosed

Many go to Los Angeles in search of new found opportunity and success. This stands true for aspiring actors and actresses, musicians, and photographers. This remains true for members of the sports industry. Take LeBron James as an example. After getting humiliated two years in a row by the Golden State Warriors, he took his…

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NFL Awards Predictions

Before the New England Patriots and Los Angeles Rams face off in the 53rd annual Super Bowl, the National Football League continues their tradition of honoring the best players, performances and plays of the 2018 season in the NFL Honors Award ceremony on Saturday at 9:00 p.m. The award ceremony, hosted this year at Atlanta’s…

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NFL’s Referee Controversy is Not a New Problem

January 20, 2019: a day that will forever be remembered by New Orleans Saints fans, and not by their choosing. “I didn’t come out of my room, ate Jeni’s ice cream and watched Netflix,” coach Sean Payton said of his post-game activities after their devastating and highly controversial loss to the Rams in the NFC…

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The Rise and Battle of Sneaker Culture in Sports

Contracts between brands and athletes have been a staple in professional athletics as long as there have been stars to promote. Branded footwear truly took off when Michael Jordan came into the picture. A contract between Jordan and Nike signed before Jordan’s rookie season in 1984 began a rich and industry-changing move that defines the…

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