Stillman students in Larry McCarthy’s sport marketing class collaborate with FOX Sports to define “The Seton Hall Way” in a new marketing campaign for the BIG EAST.
Larry McCarthy — an associate professor who teaches in the sport management program and whose students routinely work in marketing internships at such area teams as the Yankees, Mets, Nets, Knicks and Devils — divided his class into six groups of five to develop proposals for “the BIG EAST Way,” a campaign spotlighting the attributes of member schools.
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