November 2015Focus2015

Focus on Clicktivism: The New “Social” Environment

After Volkswagen officially announced the scandal was in fact true, the corporation experienced a plunge in stock prices and reputation. However, that was not all that was in store for the company. Within five hours of the announcement, the Volkswagen hashtag on Twitter accumulated over 3,000 mentions and the brand’s social media following actually grew as a result.

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