Ian Trombetta was invited from the Marketing Club and Career Center to speak to students. Ian Trombetta has a history of influencer marketing and a wealth of wisdom that was shared.
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It’s a wrap! On Thursday, October 19, 2021, the Marketing Department held the last part of its Marketing Series. The Marketing Department brought guests from notable companies to guide and inform business students of the current work climate.
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On October 27, 2021, the Marketing department held its second masterclass with Dario Spina of Viacom CBS. Dario Spina prepared an informative presentation for students that provided numerous real-life examples of his work as a CMO. Students learned about ViacomCBS’s marketing strategies, plans, and a glance at his past projects.
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As influencer marketing gains traction among companies and brands from a variety of industries, the increased demand has brought attention to the unfair conditions that these influencers work under when it comes to compensation.
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On May 26th McDonald’s is releasing their latest celebrity meal, and this time they are teaming up with international pop sensation BTS. The Korean Pop group has been climbing all sorts of charts all over the world and has teamed up with the Golden Arches to share their usual order. The fast-food giant has been reviving the trend of celebrity meals since last September.
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Instagram updates: everyone hates it, but no one leaves it. No matter the amount of drastic changes Instagram has made, the origin platform for influencer culture and social media marketing derives from this Facebook-owned app. The app has set standards and opportunities for small businesses and influencers to utilize their platform as an advertisement and marketing tool over the last few updates. Last week, Instagram came out with another update with an inclusion of a shoppable module for users to buy anything they might desire approved pages.
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It is not uncommon for young girls with a decent following on Instagram to receive direct messages from strangers hoping to interest you in joining their business. In exchange, you become a “boss babe.” Often, these messages on various social media platforms do not even disclose the name of the business. These little indications are one of the many red flags multi-level marketing companies use that all social media users should be aware of.
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