The Impact of the Super Bowl on American Culture

The Super Bowl has gone from being more than just an NFL championship game and has evolved into a cultural phenomenon drawing in over 100 million viewers every year. According to Sports Media Watch, 111.3 million people viewed the 2017 Super Bowl, and 103.39 million people watched in 2018. Seton Hall Associate Sports Management professor…

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Position-by-Position Breakdown of Super Bowl LIII

Media days have concluded and we now shift the focus to kickoff from Super Bowl LIII in Atlanta. Let’s keep this short. Here is the position-by-position breakdown of the big game between the Los Angeles Rams and the New England Patriots. Quarterbacks New versus old. Goff versus Brady. The Rams have used Goff efficiently all…

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Robots Take Over Super Bowl LII?

The Super Bowl is a great time of year when football fans come together to watch the biggest game of the year. There are a lot of things to look forward to during the big game. Watching the teams fight for the trophy is perhaps the biggest one, but there are other things like the…

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The History of Super Bowl Commercials

Beginning in the late 1970s — when Super Bowl advertisements cost only about $80,000 for a 30-second clip, to 2019 where ads ballooned to $5.2 million — the interest of the millions of viewers from around the world is piqued when tuning in to each break in the action of the most watched sporting event…

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Hype for Halftime Show

Who would have ever guessed that artists Maroon 5, Travis Scott, and Big Boi would perform at a halftime show together? No one, which is why people are excited to see how this show will play out. At least three artists declined the offer to perform at the halftime show in October. These artists included…

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How the LA Rams Went from Hard-Headed to Hard-Nosed

Many go to Los Angeles in search of new found opportunity and success. This stands true for aspiring actors and actresses, musicians, and photographers. This remains true for members of the sports industry. Take LeBron James as an example. After getting humiliated two years in a row by the Golden State Warriors, he took his…

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