With a month to go before the 2024 Summer Olympic Games kick off with an unprecedented Opening Ceremony on July 26 in Paris, Americans are already showing great interest – even before all the teams are officially chosen. The Opening…
Category: Advertising
Are Sports the Future Growth for Streaming Services? Poll Shows Sports Fans Will Subscribe and Stay
The blossoming marriage between sports and streaming services has never been more apparent than 59 percent of avid fans said they specifically subscribed to see an exclusive single game there – and 80 percent of those fans said they kept…
Seton Hall Sports Poll on Super Bowl, Taylor Swift, Featured in Media Across the U.S.
The most recent Seton Hall Sports Poll was featured by media across the country and the world for its findings on the Super Bowl, the impact of Taylor Swift on viewership, the impact of big game advertising and more. The…
A Big Week for Sports Betting; But Has the Pace Slowed? Distaste for sports betting advertising rises, 45 percent of Americans support federal ban
South Orange, NJ, February 15, 2024 – In a Super Bowl week that saw record numbers for sports betting, the Seton Hall Sports Poll found a modest increase in the number of Americans who said they had placed a bet…
Was NFL Game Streamed on Peacock a Wise Gamble? Fans Say Yes
South Orange, NJ, February 9, 2024 – Although the reverberations from the first-ever NFL playoff game to run exclusively on a streaming service (Kansas City vs. Miami) are still being analyzed, results from a recent Seton Hall Sports Poll are telling…
Number of Americans Planning to Watch Super Bowl Up – Taylor Swift Effect?
21 Percent Say Taylor Swift’s Presence Influencing Decision to Watch, Number Rises to 41% for 18-34 Year-Olds Nearly ¾ Pay More Attention to Super Bowl Commercials, More than Half Plan to Discuss on Social Media Sports Betting on Super Bowl…
30% Say They’ll Watch/Follow Women’s World Cup Soccer Tournament – Number rises to 46% for Sports Fans, 65% for Avid Fans
Public rejects ‘Visit Saudi’ sponsorship. The Women’s World Cup is set to begin on Thursday, July 20 with the U.S. Women’s National Team (USWNT) playing Vietnam the next day. A Seton Hall Sports Poll found that 30 percent of Americans…
51% of Sports Fans Have Interest in Pickleball, But Is It a Made for TV Sport?
Pickleball: Strongest in Northeast and West, and Among Those 18-34; Men and Women Show Nearly Equal Interest South Orange, NJ, June 23, 2023 – Fifty-one percent of self-described sports fans say they are interested in Pickleball, the upstart participant…
Is Cable TV Striking Out with Sports Fans? Poll shows continued exodus from cable, but non-fans cutting cords in even greater numbers.
Sports programing has long been a major driving force behind cable TV subscriptions, going back to the birth of “superstations” (Braves, Yankees, Cubs, Mets) in the 1980s and the advent of ESPN Last year, the bulk of the most watched…
Fans Favor Pitch Clock, Shift Ban and Larger Bases; Numbers Stay Strong from Pre-Season to In-Season
South Orange, NJ, May 24, 2023 – Before the Major League Baseball season began (March, 2023), the Seton Hall Sports Poll found that fans embraced the new rules implemented for this season. In some cases, support from self-described fans, avid…
Poll Shows Enthusiasm for ’23 MLB Season, Aided in Part by Pitch Clock and Shorter Games
MLB fans favor Pitch Clock by more than 4 to 1. Sports fans and the general U.S. population are much more excited for the 2023 baseball season than they were a year ago. with excitement-level jumps of 20 points…
More Than Half of Americans Say ‘Yes’ to Student-Athletes Payments for Revenue Generating Sports; Number Rises to 62% for Sports Fans; 2 /3 Favor Student Athletes Getting Paid for NIL
With being a member of the sweet sixteen, each of the remaining schools in the NCAA tournaments receive direct financial compensation as well as indirect benefits such as strong media exposure. The stars of the tournament, the students, do not…
March Madness Goes Digital: Number Watching on Phone/Laptop Nearly Doubles; More Than a Third Who Watch Will Bet, Half Will Engage with Social Media
South Orange, NJ, March 14, 2023 – With the NCAA College Basketball Championships (“March Madness”) upon us, sports fans across the country are migrating in greater numbers towards non-TV devices to catch the action. While a year ago only 7…
Poll on Sports Betting USA, 2023
More Than 50 percent of U.S. Say Sports Betting Should Be Legal Fans Say Announcers Should Be Mum On Odds During Games ‘Too Many Sports Betting Ads During Games’ Say Majority of Fans South Orange, NJ, March 2, 2023…
Poll on Women’s Sports in America: ‘Show Us More and We’ll Watch More’
Billie Jean King Weighs in on Finding that 57 Percent of Avid Fans Say Men and Women Should Compete With and Against Each Other Poll Finds Support for Government Assistance to Women’s Sports; Women and Men in General Agreement on…
American Public Favors Code of Conduct for NBA Owners
Majority of fans say $10 million fine and one year suspension “strong enough” for Phoenix Suns owner; By 3 to 1 say Paypal should be able to walk away from sponsorship South Orange, NJ October 19, 2022 – With…
Sports Poll Featured by International Business Times, Sports Business Journal, The Athletic, Grant Wahl, Darren Rovell and More
The most recent findings of the Seton Hall Sports Poll were featured in media across the United States and beyond and included traditional news articles, Tweets, podcasts and radio shows. Media appearances included International Business Times, Sports Business Journal (three times), The Athletic, The Beat…
Sports Fans Cutting Cords, Wading into the Stream: 9 Pt. Drop in Cable, 6 in Satellite Subscriptions Last Year
South Orange, NJ June 14, 2022 – The television landscape has been gradually shifting for years, and the Seton Hall Sports Poll has been tracking this shift in how the American public is watching sports. In comparison to a May…
2022 World Cup: Sports Fans Gulp Over Host Nation Qatar’s Human Rights Record
Majority say interest is lessened over FIFA decision to play in Qatar. It was not without some controversy that Qatar was selected as host of the 2022 World Cup. The country has been accused of human rights violations including most…
American Public Says Baseball Needs a Fast(er) Ball
Pitch Clock and PitchCom have major support from younger demographic. South Orange, NJ May 18, 2022 – Are Major League Baseball games too long? “Yes” say 61 percent of self-described avid fans and 52 percent of sports fans, according…