As a general rule of thumb, things have been getting increasingly digital. Bluetooth connections are attempting to rid the world of tangled wire messes. Cryptocurrency is attempting to replace physical money with virtual wallets. Cloud storage is attempting to replace physical data warehouses with consolidated web servers. But there is one thing in tech that aims to go the opposite way, Biometrics.
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Digital ad spending ballooned in 2020, with billions of dollars being poured into ad brokers like Google, Facebook, Snapchat, and Pinterest. Many companies discovered that digital ad yields were up to 25% better than traditional mediums.
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Facebook is concerned about a future iOS update that would pose a threat to its advertising business because of built-in privacy protections the software will have. Facebook relies on the collection of data to provide marketers with tools to target certain individuals. In their business, the tiniest improvement to the funnel could mean millions or even tens of millions of dollars.
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