Rule of Thumb: The Biometric Boom

As a general rule of thumb, things have been getting increasingly digital. Bluetooth connections are attempting to rid the world of tangled wire messes. Cryptocurrency is attempting to replace physical money with virtual wallets. Cloud storage is attempting to replace physical data warehouses with consolidated web servers. But there is one thing in tech that aims to go the opposite way, Biometrics.

Read More

Facebook and Apple Go Head-to-Head

Facebook is concerned about a future iOS update that would pose a threat to its advertising business because of built-in privacy protections the software will have. Facebook relies on the collection of data to provide marketers with tools to target certain individuals. In their business, the tiniest improvement to the funnel could mean millions or even tens of millions of dollars.

Read More

Pin It on Pinterest