Facebook’s Ad Refresh
The name is not the only thing Facebook chose to develop. Facebook has expanded the controls given to its advertisers and now allows them to avoid irrelevant and insensitive ads.
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Advertising
Vaccine Marketing Pivots to Younger Audiences
For a virus that has been around for less than half a decade, the marketing to receive the vaccine for COVID-19 had grown immensely since the first days of it going public. The newest target audience? Kids.
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Streaming Killed the Cable Box
As streaming and traditional television competes for consumers’ attention, so do advertisers. With advantages in both streaming and traditional advertising, streaming provides a growing opportunity as it captures those consumers who are abandoning the once uncontested traditional TV landscape.
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Vaccine Advocacy: Helpful or Harmful?
In the latest pivot during the COVID-19 pandemic, companies have been testing the waters when it comes to advertising and marketing efforts that encourage consumers to get the COVID-19 vaccine.
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The Clash of Advertisers: Google Faces Competition in Trade Desk
Twenty years ago, the word “Google” was one of the Seussian variety—that is, a word that sounds like it belongs in a children’s book instead of one plastered along the walls of a Fortune 500 Silicon Valley-based company. However, it is no secret that Google has emerged as a tech titan in a world full of cutting-edge competitors that stop at nothing to outmaneuver one another at every turn, whether it is parent company’s Alphabet Inc.’s firm entrenchment in the top 15 of the Fortune 500 since its creation in 2015 or the company’s arrival to the trillion-dollar company club in 2020, there is little debate that Google has ruled the tech industry with an iron fist.
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A Rivalry on Data Privacy
Tensions have been rising between Mark Zuckerberg and Apple in response to the pending release of Apple’s new operating system iOS 14. As the latest chapter in the competition between Facebook and Apple, it can be expected that the issue of data privacy in advertising will not be going away anytime soon.
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A Super Bowl From Home
For the first time in 37 years Budweiser did not run ads on Super Bowl LV. Coca-Cola, Pepsi, and Budweiser are typically the frontrunners in creating the best commercials during the Super Bowl, but this year’s lineup looked different.
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