In May 2011, the World Health Assembly received the report of its International Health Regulations Review Committee examining responses to the outbreak of the 2009 H1N1 pandemic influenza and identifying lessons to be learnt. This will emphasized the need for better risk communication in the future. But risk and communication are not objective facts; they are socially mediated cultural products. Responses to crises are not simply determined by the situation at hand, but also mental models developed over protracted periods. Accordingly, those forces responsible for promoting the precautionary approach and encouraging the securitization of health, that both helped encourage a catastrophist outlook in this instance, are unlikely to be held to scrutiny. These cultural confusions have come at an enormous cost to society.