Tide’s Own MCU Parallel
According to facts provided with Marketing Dive, Procter & Gamble’s Tide is doing a tie-in with Marvel Studio’s upcoming Doctor Strange in the Multiverse of Madness, creating the brand’s own MCU parallel.
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Author: Saiesha Munuri
Roblox’s Deceptive Marketing
It is not easy to advertise in the metaverse.
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Volvo’s Podcast Strategy
Volvo prioritizes podcasting in its marketing approach, and the results are promising.
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How Companies Are Capitalizing to Grow Female Audience
Brands focus on the need for the growth of female audiences.
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Munroe Bergdorf at the Festival of Marketing
The transgender model and activist warns brands that if diversity and inclusion efforts aren’t “connected into reality,” they will become “tokenistic and stale,” referring to her experience at L’Oréal’.
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Gatorade’s Big Marketing Debut With Kalen Thornton
Gatorade’s Big Marketing debut at the NBA All-Star weekend game for a good cause.
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Busch Light’s New “Accelerate Her” Program
Busch Light Makes a $10 Million Commitment to Advancing Women to NASCAR’s Top Level.
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OkCupid Advertises Pro-choice
The dating app OkCupid advertises the controversial subject of abortion by giving users access to the “pro-choice” badge as a part of its “Every Single Person” campaign.
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