Kim Kardashian’s SKIMS has secured a sponsorship deal with the NBA, WNBA, and USA Basketball, becoming their official underwear partner. The expansion into men’s apparel, including a menswear line featuring athletes like Nick Boza and Neymar Jr., has marked a significant move for SKIMS, creating a buzz through a press conference.
Read More
The 2022 Winter Olympics have recently come to a close, and it got many people talking. Not necessarily about the games themselves, as they garnered some of the worst TV ratings in the modern age, but the site of the event this year.
Read More
Apparel brand Kith has collaborated with team USA for new gear as part of the Beijing Winter Olympics that recently began. Ronnie Fieg’s brand has paired with team USA for a lifestyle collection for people to be able to wear in support of the country. It even includes a new, original team USA logo exclusive to this partnership.
Read More
North Korea has recently announced that the country will not be participating in the upcoming Summer Olympics in Tokyo due to Covid-19 concerns.
Read More