SKIMS Partners with the NBA: A Look into Kim Kardashian’s Newest Marketing Move

Kim Kardashian’s SKIMS has secured a sponsorship deal with the NBA, WNBA, and USA Basketball, becoming their official underwear partner. The expansion into men’s apparel, including a menswear line featuring athletes like Nick Boza and Neymar Jr., has marked a significant move for SKIMS, creating a buzz through a press conference.

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