A popular marketing campaign may include a celebrity chosen to represent the brand and further promote the products. This can pose huge risks to brand image as the public’s opinion of the brand is curated through the ambassador’s actions and decision making.
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President and CEO of Nike, Elliott Hill, has recently stepped in for John Donahoe after having been unassociated with the company for the past few years. Hill, who began working with Nike as an intern in 1988, reflects one of the best success stories of all time in terms of “climbing the ladder” to scale to the top of the global monster that Nike is.
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Austin Ruzbarsky Stillman News Writer The internet backlash began when the commotion surrounding last week’s WNBA draft subsided. Many people
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On November 28th, American fashion designer and entrepreneur Virgil Abloh passed away because of a rare cardiac cancer at the age of 41. In this edition of the Stillman Exchange, his creativity and work will be recognized and remembered.
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Western companies, such as H&M and Nike Inc. are facing boycotts from China after raising concerns about human rights policies. The most recent conflict arose when a social media account with ties to the Communist Party posted H&M’s report of unethical labor in the western Xinjiang region
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