The luxury industry is always evolving to create new styles, and meet the expectations of their discerning customers. To stay elite, these luxury brands must set themselves apart through more than just product quality- marketing plays a key role.
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NewJeans has become an overnight star for the fashion world. They’re taking the fashion world by storm and becoming a new face for luxury.
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Michael Kors is best known for their amazing handbags, and luxurious quality. Michael Kors also designs beautiful women’s clothing where each collection is made with that all-American feel. One thing they have not tapped into in the back is children’s wear, but never say never! Michael Kors has partnered with French group, Children Worldwide fashion to release a children’s line. This is very exciting for the company as they are getting into a new market which they have never gotten into before.
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Luxury items are desired based on how accessible they are; the harder it is to get a luxury item then the more you want. Almost as if the brands were playing hard to get with its consumers. But when does inaccessible become too much?
Read MoreThrough the streets of New York City and resellers online, it has become popular for people to buy replicas of luxury items to avoid paying to steep price of the original. Some of the popular brands that are counterfeited include Louis Vuitton, Gucci, and Prada. While it provides a self-esteem boost for some to flaunt that they have designer items, despite it being counterfeit, at the end of the day it affects these companies in more ways than expected.
Read MoreTiffany and Co. announced that they are suing French Company Moët Hennessy Louis Vuitton SE (LVMH) on Wednesday September 9th. This began on November 25th, 2019, when LVMH had approval from their board of directors to carry out the plan of acquiring Tiffany & Co. for $16.2 billion.
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